Where does your direct mail end up? Most likely the recycle bin-but you have no way of knowing. Household IP targeting works the same as direct mail, but instead of ending up in the trash, your advertisements are displayed right on your targeted customer’s desktop, mobile, and tablet devices. We can isolate individual household’s IP addresses and show your display or video ads JUST to those particular households that you want to reach. It’s direct mail for the internet.

An article on CNBC stated that 30 to 70% of the ads Yahoo was serving were not serving to the areas that they claimed to be. Ad fraud costs billions per year and most companies have no way to prove what is and what isn’t human traffic.

With household IP Targeting we are able to match back your site visitors to those same IP addresses and produce reports to show you just how successful your campaign was. This enables us to focus on the removal of ad fraud, household IP targeting proves that the audience you are reaching is human traffic and not bots that end up costing you with no chance for any ROI. We verify conversions, and reach consumers at a 1:1 reach, with no cookies!