where do you stand: 2013 peer-to-peer benchmark...
TRANSCRIPT
WHERE DO YOU STAND:
2013 PEER-TO-PEER BENCHMARK STUDY
PRESENTED BY KATE SEALE & JORI TAYLOR
Presented June 18, 2014
@JoriKTaylor
Jori Taylor
Senior Interactive Consultant
Kate Seale
Client Success Team Lead
@KS_LuminateCSM
AGENDA
DAY 1: Event-Level Data
DAY 2: Participant-Level Data
REGISTRATION REVENUE RETENTION
THE 3 Rs
BASIC METRICS
Total # Participants
Total # Teams
Total $ Raised
1 2 3
CYCLE
ENDURANCE
5K
WALK
% fundraisers remain relatively flat
returning participants raise more $
team captains raise majority of $
participants fall into three categories
email marketing is still effective
Key Findings
&
Trends
great fundraisers send email
Let’s Talk About Money
Where does the
money come
from?
Where does the
money come
from?
RECOMMENDATIONS
Revisit registration fee
Ask for self donation during registration
Recognize participants for desired behavior
1 2 3
How many
participants are
fundraising?
THREE YEAR TREND
Fundraisers
How many
participants are
fundraising?
RECOMMENDATIONS
Make fundraising a clear call-to-action
Segment and target active fundraisers
Focus on retaining active fundraisers
1 2 3
Across all event types,
donors were willing to
give more in 2013
compared to 2012.
THREE YEAR TREND
Average Online Gift
What are
donors giving?
RECOMMENDATIONS
Review the donor experience
Optimize your event donation form
Analyze gift amount trends
1 2 3
Let’s Talk About Loyalty
How many
participants
return?
THREE YEAR TREND
Returning Participants
THE VALUE OF RETENTION
NEW VS RETURNING: 5K
343%
NEW VS RETURNING: Cycle
77%
NEW VS RETURNING: Endurance
195%
NEW VS RETURNING: Walk
255%
How many
participants
return?
RECOMMENDATIONS
Retention begins at registration
Recognize participants for their efforts
Develop a strategic communication plan
1 2 3
Let’s Talk About Engagement
Email is still king in
the event fundraising
kingdom. However, it
is critical to embrace
multi-channel
pathways to make your
fundraising a success.
— DEEPA KARANI,
BLACKBAUD SENIOR
MARKETING MANAGER
How many
participants are
sending email?
How many
participants are
sending email?
RECOMMENDATIONS
Provide good suggested messages
Coach participants who/when to send
Provide easy-to-follow instructions for users
1 2 3
Let’s Talk About Reporting
1 Reports Classic
2 Report Writer
REPORTS CLASSIC
REPORTS CLASSIC
TeamRaiser Summary Report
TeamRaiser Team Summary Report
REPORTS CLASSIC
TeamRaiser Yearly Comparison Report
REPORT WRITER
Cross-Event Registrations
Performance By Event
Reporting is an ART
Screenshot of excel worksheet
DIY Benchmark Comparison Guide
Screenshot of guide
DIY Benchmark Worksheet
DIY Benchmark Comparison
Go! TeamRaiser Lite 8 weeks. Data-driven emails. Reporting. And more.
Campaign Strategy
Tools Training
Email Production
Custom Report Template
Support
Interested in learning more?
Email us: [email protected]
Links to the slides, webinar recording and kit will be sent to everyone that
registered after tomorrow’s presentation.
Be sure to search “June webinar” in the Community to post any questions
you may have about today’s topic.
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THANK YOU FOR ATTENDING!
Don’t forget to join us tomorrow for part 2!