Where Do I Start? Answer These Questions.

1. WHERE’S THE MOST CASH BEING SPENT?

2. WHO DO YOU WANT TO SELL TO/WORK FOR AND WITH?

3. WHAT’S THE BIGGEST PROBLEM/PAIN - IN NEED OF SOLUTION? (Is it free and clear?)

4. WHO WILL BUY IT FASTEST? (Buyer and consumer may be 2 different populations)

5. HOW CAN I TAKE THIS TO MARKET THE FASTEST AND LEAST COSTLY? (B2B, B2B2C, and partnerships)

6. WHAT ARE MY MAIN COSTS? (people, materials, I.T., marketing, operations, sales)

7. HOW CAN I TURN THESE COSTS INTO ZERO COST, OR REVENUE? (requires market knowledge & creativity!)

8. WHO DO I NEED ON MY TEAM TO HELP ME? (articulate business, value props and who you need)

9. REVENUE & PROFIT PROJECTIONS. Related: Define “Goals/Success” milestones.

10. WHY ARE YOU DOING THIS? MILLIONS? SOCIAL IMPACT? COMFORT CASH FLOW?