RUNNING WALKING CYCLING MULTISPORT

WHERE ATHLETES GO TO FIND THE LATEST ENDURANCE EVENTS

MEDIA KIT

RACEPLACE.com 2

In 1984, in San Diego, California, a quickly growing endurance community was facing a challenge: Athletes needed an easy-to-use resource to find all the upcoming running, cycling and multisport races in their area. In 1985, founder Rob Wallack along with original owners Mike and Rose Reilly worked together to bring an idea to life to conquer this challenge.

The idea was to provide athletes with free access to a print calendar of the upcoming races in their area. RACEPLACE Magazine was born — and has been on an amazing ride ever since.

By 1990, it made its way into nearly 1,000 running stores, fitness shops and finish lines, and became the leading resource for finding races in Southern California. In 2001, RACEPLACE.com was released and provided the same services to those that wanted to find their races online.

To this day, we’re a family owned business focused on delivering for our customers and supporting their journey from start to finish, and everything inbetween.

WHO WE ARE

We believe when runners, cyclists and triathletes find their finish line, they become better, healthier and more accomplished humans; and we’re passionate about giving them the support they need every step of the way. Our Mission is to connect people with the races, communities and information that improve their health and wellness

OUR STORY

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Our audience is primarily made up of healthy lifestyle consumers that use endurance events and activities as a way to fuel their health and fitness. We have slightly more female customers (53.5%) vs. male (46.6%) and our customer is primarily between 25-54 years of age.

Our four customer profiles:

OUR AUDIENCE

53.5%FEMALE

46.6%MALE MULTIPLE

EVENTSParticipates in multiple events per year, highly competitive 23%

FITNESS PARTICIPANT

Fairly competitive, participates in a few events per year to stay in shape 52%

LEISURE PARTICIPANT

Recreational athlete that might participate in 1 event per year 15%

FIRST-TIME PARTICIPANT

First time 5K athlete or new athlete 10%

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2

3

4

AUDIENCE AGE7.20%18-24

27.71%25-34

27.36%35-44

22.63%45-54

10.40%55-64

4.71%65+

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MAGAZINE LOCATIONS

San Diego/Riverside Riverside CountySan DiegoMenifeeTemeculaOceansideCarlsbadEncinitasEl CajonEscondidoSan MarcosChula Vista

Santa Barbara

Greater Los AngelesLos AngelesLong BeachIrvinePasadenaNewport BeachTorranceSanta MonicaGlendaleHuntington BeachSanta ClaritaAnaheimThousand OaksSan BernadinoSanta BarbaraOrange County

OUR REACH

RACEPLACE DIGITAL (NATIONWIDE)

60KEMAIL

SUBSCRIBERS

30KUNIQUE

SITE VISITORS PER MONTH

RACEPLACE MAGAZINE (SOCAL)

800+LOCATIONS IN SO-

CAL - RUN, CYCLING & FITNESS CENTERS

34,000COPIES

DISTRIBUTED 6 TIMES/YEAR

200EVENTS PER YEAR

RECEIVE RACE-PLACE MAGAZINE

1,000EVENT SEARCHES PER DAY ONLINE

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PRODUCTS RACEPLACE MAGAZINE

FRONT COVER 2 PAGE SPREAD BACK COVER

FULL PAGE HALF PAGE QUARTER PAGE

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PRODUCTS RACEPLACE MAGAZINE

FOR $60, ADD YOUR EVENT TO THE RACEPLACE MAGAZINE CALENDAR.YOUR EVENT WILL BE PRINTED IN UP TO 6 EDITIONS, OR UNTIL YOUR EVENT DATE.

FOR $10 EXTRA, MAKE YOUR EVENT STAND OUT BY MAKING IT BOLD

Add your events to the online & print calendar

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RATES & SPECIFICATIONS RACEPLACE MAGAZINE ADS

2017 RACEPLACE MAGAZINE EDITORIAL CALENDAR

Issue Editorial Reservation Deadline Asset Deadline Available

January/February 2017 – Find Your Finish 12/15/16 12/21/16 12/31/16

March/April Spring Events & Activities 2/14/17 2/17/17 2/27/17

May/June Summer Events & Activities 4/19/17 4/21/17 4/29/17

July August Summer Events & Activities 6/20/17 6/23/17 6/30/17

September/October Events and Activities 8/18/17 8/23/17 8/29/17

November/December Events and Activities 10/19/17 10/24/17 10/30/17

2017 RACEPLACE MAGAZINE AD RATES

Ad Type Price Per Edition

Event Spotlight 2 Page Package (Optional 4) $2,500

Front Cover San Diego or Southern California (Gloss) $2,000

Back Cover San Diego or Southern California (Gloss) $1,700

2 Page Spread $1,700

Inside Front Cover $1,200

Inside Back Cover $1,100

Full Page 4 Color $800

Full Page Black & White $525

Half Page 4 Color $525

Half Page Black & White $300

Quarter Page 4 Color $300

Calendar Listing $60

Add bold to calendar listing $10

PRINT AD REQUIREMENTS1. All documents must be in PDF format built to size as

indicated on the next page. Add .25-inch bleed, all four sides, if full page ad is intended to bleed.

2. Ads should be composite CMYK if 4-color, grayscale if black and white.

3. Please make sure all images and colors are CMYK, not RGB.4. Please DO NOT send ads with printer, crop, or

registration marks. 5. All fonts must be embedded in the PDF. 6. Recommended page layout programs are InDesign,

QuarkXpress, and Pagemaker. 7. Recommended programs are Photoshop and Illustrator.8. All black text should be black only. Do not use

registration black in the color palette or any other combination of CMYK values.

9. Recommended DPI for all images and final PDF is 300.

SENDING FILES

Email file to info@raceplace.com and identify your attachment by year, edition, and event name. (Ex: 15JanFeb.CustomerEvent.pdf)

If the file is too large to email, submit your file via FTP:

1. Go to ftp://66.146.168.195 2. Username: rpincoming

Password: ftprp 3. Drag file into the page 4. Send email to info@raceplace.com letting us know of

your submission

QUESTIONS OR COMMENTS? Email info@raceplace.com or call 858.485.9806

SEE NEXT PAGE FOR AD SIZES

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AD SIZES RACEPLACE MAGAZINE PRINT ADSNOVEMBER – DECEMBER 2014 // SAN DIEGO – EVENT CALENDARS // RACEPLACE.com

RUNNING WALKING CYCLING MULTISPORT

Front Cover Ad – With Bleed (4 Color – Gloss) Full-Bleed: 8.625" W x 8.25" HTrim Size: 8.125" W x 7.75" HLive Area: 7.25" W x 7.25" H

Full-Page Ad – With Bleed (Newsprint) Full-Bleed: 8.625" W x 11" HTrim Size: 8.125" W x 10.5" HLive Area: 7.25" W x 9.875" H

Center Spread Ad – With Bleed (Newsprint) Full-Bleed: 16.625" W x 11.125" HTrim Size: 16.25" W x 10.5" HLive Area: 15.125" W x 9.875" H

Center Spread Ad – Non Bleed (Newsprint) Non Bleed: 15.125" W x 9.875" H

Back Cover Ad – With Bleed (4 Color – Gloss) Full-Bleed: 8.625" W x 9.875" HTrim Size: 8.125" W x 9.375" HLive Area: 7.25" W x 9.0625" H

Front Cover Ad – Non Bleed (4 Color – Gloss) Non Bleed: 7.25" W x 7.25" H

Full-Page Ad – Non Bleed (Newsprint) Non Bleed: 7.25" W x 9.875" H

Half-Page Horizontal Ad (Newsprint) Live Area: 7.25" W x 4.75" H Please include border

Quarter-Page Ad (Newsprint) Live Area: 3.5" W x 4.75" H Please include border

Half-Page Vertical Ad (Newsprint) Live Area: 3.5" W x 9.875" H Please include border

Back Cover Ad – Non Bleed (4 Color – Gloss) Non Bleed: 7.25" W x 9.0625" H

FRONT COVER AD WITH BLEED

NOVEMBER – DECEMBER 2014 // SAN DIEGO – EVENT CALENDARS // RACEPLACE.com

RUNNING WALKING CYCLING MULTISPORT

FRONT COVER AD NON BLEED

FULL-PAGE AD NON BLEED

FULL-PAGE AD WITH BLEED

CENTER SPREAD AD WITH BLEED

BACK COVER AD WITH BLEED

BACK COVER AD NON BLEED

HALF-PAGE HORIZONTAL AD

HALF-PAGE VERTICAL

AD

QUARTER- PAGE

AD

CENTER SPREAD AD NON BLEED

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PRODUCTS RACEPLACE.COM ONLINE ADS

NATIVE ADVERTISINGAds that look and feel just like all of the other content on the page. These highly effective ad units that-lead the way in mobile and desktop click performance.

Search Insert AdsThis ad shows directly above or below the event listings on the calendar

CALL OR EMAIL US TO PUT A MEDIA PLAN TOGETHER858.485.9806 - ADVERTISE@RACEPLACE.COM

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Banner Leaderboard top of site Size: 728x90 px

Medium Rectangles Size: 300x170 px

PRODUCTS RACEPLACE.COM ONLINE ADS

BRAND ADVERTISINGMake your event stand out by adding your design to our banners, medium rectangle and pop up ads on raceplace.com. Utilize your brand message with a custom design that sets you apart from other races. .gif files accepted for increased creative rotation.

Homepage Pop Up Ad 800x500

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2016 RACEPLACE.COM ONLINE AD RATESOnline Ads Price Per Month

Homepage Pop Up Ad $400

Banner Leaderboard Top $350Medium Rectangle Ad $250Search Insert Ad $250Featured Event –Text Ad $50

Social promoted Post $350

• Ask for special packages for larger advertisers and brands.• IO must be signed to secure inventory

PRODUCTS SOCIAL PROMOTED POSTING

FACEBOOK PROMOTED POSTSWe target customers through promoted posts and brand stories on facebook to drive them to your event registration pages

CALL OR EMAIL US TO PUT A MEDIA PLAN TOGETHER 858.485.9806 - ADVERTISE@RACEPLACE.COM

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ASSETS NEEDED• High resolution logo• Event Images – 3 minimum• Discount or offer (must be exclusive to RACEPLACE)• Content – 250 words of copy highlighting the event

QUESTIONS OR COMMENTS? Email info@raceplace.com or call 858.485.9806

PRODUCTS DIRECT EMAIL MARKETING

2017 RACEPLACE DIRECT EMAIL MARKETING RATESProduct Price per Send Requirement

Email Exclusive - Full List (60k Subscribers) $400 Must include an exclusive discount

Email Exclusive - Partial List = 20-40k Subscribers $300 Must include an exclusive discount

• Greater LA list = 23k, San Diego List= 26k, • Ask for other locations and pricing• IO must be signed to secure inventory.

YOUR EVENT PROMOTION

Your Event Promoted with RACEPLACE Direct Email MarketingQuiam int volore perio beatasi mintem aut eium unt, qui si conet ommodignient abore omnimagnamet veliquametur saped quidem endipsandent molorpo renihilitas cum sit, eum faccabore plique velecatem qui re veris am que et fuga.

Nem nonectem ium am vellit od quaspel liquia qui cullabo reritint la volorep udaecto et eari inulpa eatibusci ilit, nistemo luptiscitam que as dit, quiam, qui berspienis reptis ditionserem et vercide stibusae volenihit, sed qui odi te voluptus aut volo dolorrum. REGISTER TODAY!

RUNNING WALKING CYCLING MULTISPORT

RACEPLACE, Inc. 858.485.9806 info@raceplace.com

RACEPLACE.com

GET YOUR EVENTS DISCOVERED TODAY