Where Are Your Ideal Clients Hiding?

The quickest route to success is to only market to your Ideal Clients! It’s quite a statement and you know it rings true but where are your Ideal clients hiding?

This worksheet will take you through the necessary steps to lay strong foundations to Ideal Client Marketing.

What is Ideal Client Marketing?

It’s all about knowing your Ideal Clients well enough to speak with such clarity that every time they read your content or hear you speak their ears prick up because you’re speaking directly to them about them! Whatever you write or say should feel as if it is written or said ‘just for them’.

What if??

I hear you ask! Does this mean that you won’t reach anyone else other than your Ideal Client or you can’t work with anyone else? No! Of course not on the contrary. You will have created a message that has enormous clarity and resonates with a far greater reach than you can imagine.

Your ideal Clients

You may already have some Ideal Clients that you can use as a template for this exercise

Typically your Ideal Client will…

They will love what you do.

They will appreciate the work you do for them and with them

They will be a good fit for you and you will love working with them

They won’t negotiate on price

They will pay on time

They will appreciate the value you add

You will find it easy to solve their problems

They are happy to recommend you to their friends and colleagues

THIS IS A GREAT WAY TO DO BUSINESS :--)

Spend time answering the following questions. Go in to as much depth as you can and then go

back and again and see if you can go even deeper and truly get under their skin!

By really getting to grips with this exercise you will have created a Goldmine of exceptionally

useful information from which to draw from as you pull your marketing together and begin to

create your content.

© Grow Unlimited

Become the Problem Solver…

? What problems do you solve?

? What needs do you meet?

? How do you make them feel/look/work better etc.?

? How do you make their life easier?

? How do you make them stand out?

? How do you make a difference?

? What time/money/stress can you save them?

THIS IS ALL ABOUT OUTCOME NOT PROCESS

© Grow Unlimited

Get Under Their Skin…

? Who are they?

? Where do they live?

? How old are they?

? What family do they have?

? How much do they earn?

? What is their education?

? What do they do?

? How do they spend their spare time?

? What do they dream of?

? What are the mistakes they are making?

? What are their deepest fears?

? What are the secrets they can’t share?

? What mistake are they making thinking they’re doing the right thing?

© Grow Unlimited

Your Ideal Client…

[Stick your pic here!]

Pull all of this information together, using images if this helps to create an Avatar of your Ideal Client

You will probably have more than one Avatar so repeat this process in detail with up to 2-3 Ideal Clients

© Grow Unlimited