When you think of a funny Super-Bowl advertisement, what is the first thing that comes to mind?

Budweiser is owned by Anheuser-Busch of St. Louis and began brewing back in 1876.

Anheuser-Busch accounts for 50% of all beer sold in the United States.

Budweiser has been highly successful worldwide, particularly in Canada, Mexico and China due to partnerships with major local breweries.

Super-Bowl Advertising: As of 2007, 30 seconds of air time costs

roughly $2.6 million….but in return, the commercial reaches approximately 90 million viewers.

Breaking Through the Clutter: Their goal is to entertain and please the

audience and associate the brand with positive feelings.

Previous Commercial Themes: The Budweiser Frogs/Lizards The Clydesdale Horses The “Whassup” guys

Some Lesser Seen Commercials: The Swear Jar The Apology Bot 3000

So why has Budweiser been so successful?

Well: Their beer hasn’t gotten any better…. There are much better beers available…. Its not like people aren’t already aware of their

presence within the market and around the world….

Perhaps its because: They continue to appeal to people through humor. They make it look like everybody loves their product. They make drinking light beer okay!

So what will Budweiser do for Super-Bowl XLII?