when will virtual reality become reality? @ned2015
TRANSCRIPT
When will Virtual Reality become Reality?
Rori DuBoff Jez Jowett @
VR industry
activations
The future of VR
1 2 3
Evolution of
Virtual Reality
Today & Tomorrow
2
Mass Media Revolutions
1500’s 1600’s 1700’s 1800’s 1900’s 2000’s 2014
VIRTUAL
& AUGMENTED REALITY
3
2009: OCULUS LAUNCH
Palmer Luckey, Aged 17, in his garage fixing phones, to buy HMD’s (head mounted displays)
Aged 19 (2011), employed as lab technician @ Mixed Reality Lab (USC) . Rift perfected.
Aged 20 (2012) Palmer meets John Carmack (Doom & Quake) online. Duct tape demo. DK1 (56k)
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2012+: KICKSTARTED Aged 21 (2012) $2.5m Kickstarter. Surpassing goal by 947% 2014 DK2 launches March
May 2014: FACEBOOK $2.2 BILLION
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“Virtual reality was once the dream of science fiction; but the internet was also once a dream, and so were computers
and smartphones. The future is coming” - - Zuckerberg
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The first time I tried the Oculus Rift
‘Crescent Bay’ demo, I went home and
immediately told my girlfriend, ‘This is the
most novel experience I’ve had in over
a decade.’ It’s a visceral experience.
EXPERIENCE IS BELIEVING
It’s like learning about a new function
of your body or something. It’s totally
surreal to be able to just trick yourself
into believing you’re somewhere else.’”
-Aaron Koblin, Founder of Vrse
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“Predicted to scale 6 times faster than the i-phone” The Next Web June 2015
VR is the next internet
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Fully 360º immersive, computer simulated world. Feeling of Presence’ – where you are
physically inhabiting the space you are seeing 10
An added layer of digital content super-imposed onto the real world; doesn’t
replace the world that you are experiencing
Virtual Reality Augmented Reality
“Augmented reality and virtual reality will generate $150 billion in revenue by 2020”
– May 2015 Fortune.com (AR $120bn, VR $30bn)
Billion Dollar Business
In the future : BLENDED REALTIES 12
GOOGLE CARDBOARD
Low cost ($5) & portable Android & 360 video
Conferences/marketing
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SAMSUNG GEAR
Portable w/Samsung mobile Galaxy Note 4, S6, S7
Oculus platform $100
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HTC VIVE
Valve = Steam (125m active) Room scale (Lighthouse)
Open Standard + USB Release Q4 2015
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SONY PLAYSTATION VR (MORPHEUS)
PlayStation 4 compatible Huge customer base (22m) Existing technology (Move)
Release 2016 Q2
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Oculus Rift & touch
New Oculus release Release Q1 2016
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VR industry
activations
The future of VR
1 2 3
Evolution of
Virtual Reality
Today & Tomorrow
Travel - Teleporter
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Immersive Journalism
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Education
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Retail – VR shopping
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Real Estate
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Sports Training
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Sports Events
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Automotive
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Political News
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Movies
Music
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Medicine
Video Games Industry
3d graphics, GPU technology,
audience reach, immersion,
multi-player, media $
Key Factors Making VR now a Reality
Smartphone Technology
Processing speeds, cost of parts,
better displays, gyroscopes,
accelerometers, IMU’s, media $
Technology Convergence & Compatibility
GREAT CONTENT + TARGETED PURPOSE 33
VR industry
activations
The future of VR
1 2 3
Evolution of
Virtual Reality
Today & Tomorrow
34
Content Creators & Distribution Platforms
35
Content distribution – 360/VR
Google Chrome Experiments
Cardboard and online https://www.chromeexperiments.com
Firefox MOZVR for Oculus Rift
https://www. http://mozvr.com/
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Shared Partnerships: Google & NYTimes
Over 1 million Google cardboards distributed free
to NY Times subscribers
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Spherical Video C.G.I.
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Microsoft Hololens
Augmented Reality Release Q1 2016
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Magic Leap
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Raised over $1Billion; Projects a digital light
field into the user’s eye
Wearable Technologies
- - -- - - -- - - -- - - - - - Hand, Body, Face
Tracking Motion capture Depth Sensing Body Sensors
Haptics – ‘Senseperiences’
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Physical Immersion
Social VR
‘Imagine sharing not just moments but entire experiences and adventures. This is a new communication platform’ - - Zuckerberg
Will there be pre-rolls ? Post rolls?
Interstitials, roll overs and hot spots ?
Product placements? Pop up stores ?
Immersion AD breaks ? In-App ads ?
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.. Advertising
It’s not a videogame peripheral. It can change people’s perception of each other. Virtual reality will be a medium of huge social change It’s a machine, but through this machine we become more compassionate, we become more empathetic, and we become more connected, and ultimately we become more human.”
- - Chris Milk, filmaker & founder of Vrse
The future of VR & AR
XR EXPANDED
REALITY
blending VR & AR technologies, merging digital & physical worlds
so they are indistinguishable