when silicon valley went hollywood
TRANSCRIPT
“I found it slightly disrespectful
him going through the pitch deck
and making his own judgments”
“I found it slightly disrespectful
him going through the pitch deck
and making his own judgments”
WTF Is Going On?
When Silicon Valley Went
Hollywood
And What It Means For You
Hollywood
The Other California Industry Cluster
Industry Cluster
A geographic concentration of interconnected businesses, suppliers
and associated companies and institutions in a single field
Nickelodeons
1905 - Movies Go to the Masses
Product consumed by millions
Movie Studios
Thomas Edison in New York
• Formed a Patent monopoly for movie cameras and film
Hollywood – Escape From New York
• Escape patent trolls/get great scenery
• Become “the cluster” for film making
Narrative and Stars
1910 – Star Envy and Stories
• Actors no longer anonymous
• Became a brand
Hollywood – Gossip
Hollywood – Hangers On
• Pr agents/publicists
• Damage control pr, lawyers to get out of jail
• Party planners/brokers
• Lawyers
• Parents, boyhood friends
• Ex pro players/security
• Personal manager/handlers
• Body trainers
• Rich kid's investing
• Kids of the famous
• Dog walkers
• Assistants, assistants of assistants
• Old kid stars out of work
• Guild employees
• Journalists/bloggers
• Failed models who tried become actors
• "C" list actors, radio personalities
So What?
Technology – Defense and Silicon
Of interest to other technologists
Silicon Valley Culture Wins
• Escape east coast culture/get great scenery
• Become “the cluster” for technology innovation
From Technology to
Computer Products
• Consumed by tens of millions
•Loved by a tech niche
• A tool for others
From Computer Products to
Consumer Product
• Consumed by hundreds of millions
• Understood by everyone
Narrative and Stars
Star Envy and Stories
• CEO’s no longer anonymous
• Became a brand
So What?
Our Time as Industry of
just Hard Workers is Over
Silicon Valley – Another Industry
with a “Star Ecosystem”
• Gossip press
• Gatekeepers
• Herd effect in products
• Fad investing
• Poseurs
• Hangers-on
• Auteurs
• Hard workers
Valley Gossip
Why Do It?
• Ego
• Ego
• Ego
• Vanity Metrics
• Attract talent
• Get funding
• Drive customer demand
Silicon Valley – No Longer Just
“Those Who Do”
• Founders with “Ideas”
• MBA’s who just need
coders
• PR agencies
• Party planners
• Lawyers
• Patent Trolls
• Rich kid's investing
• Wanna-be Angels & VC’s
• Family of the famous
• Gossip bloggers
• Conference junkies
• Real Estate agents
• Parents, boyhood friends
Don’t Get Distracted by the Noise
• Build a great product
• Find customers who grab it out your hand
• Build something really big
Summary
• We’ve gone from technical obscurity to Hollywood
• Ecosystem now has more unproductive people
• They think your job is easy
• Recognize and Avoid them
• Build something amazing