when all media is social: navigating the future of communications
DESCRIPTION
Presentation by Richard Edelman, CEO, Edelman Worldwide at the 2012 Edelman Academic Summit on June 21, 2012TRANSCRIPT
When All Media Is Social Navigating the Future of Communications Richard Edelman, CEO, Edelman Worldwide
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• “Public Relations is the
number one driver of
revenue for Adobe, as
articles prompt searches,
which lead to visits to our
website. PR is the most
efficient and best way to
immediate awareness.”
Ann Lewes - CMO, Adobe
Distrust in Institutions
Antonis Samaras, head of the New
Democracy party, wins election in Greece
Jamie Dimon testifies before
Congress about JPMorgan’s $2
billion+ loss on risky trades
Scott Thompson resigns as CEO of
Yahoo Inc. after exposure of botched
academic records on resume
François Hollande becomes the
24th President of France
Government Business
Convene Communities and Grab the
License to Lead
Five Media Trends to Watch Key disruptions reshaping how news is produced,
distributed, consumed and monetized.
New Social Giants Are Emerging
Paid Media Now Amplifies Social
Sponsored Story in Newsfeed
Search is Morphing with Social
A HuffPo
Listicle
Amplification Now Trumps Circulation
Visual Storytelling is in Renaissance
Slideshow on Microsoft’s New Tablet
Three Ways Forward for PR Essential strategies for tomorrow's
communicators.
Show and Tell
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Infographic on Trust in Mobility
Be Rational and Emotional
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Dig the Data
4 Communications “Musts”:
• Social Engagement
• Understanding data
• Emotional Intelligence
• Visual Storytelling
"Our remedies oft in ourselves do lie, which we ascribe to
heaven; The fated sky gives us free scope, only doth
backward pull our slow designs when we ourselves are
dull…Impossible be strange attempts to those that weigh their
pains in sense, and do suppose what hath been cannot be."
William Shakespeare
Photo by El
Struthio