wheel of misfortune the pitfalls of leaving data to chance presented by: hannah graham & alex...
TRANSCRIPT
Wheel of misfortuneThe pitfalls of leaving data to chance
Presented by: Hannah Graham & Alex MountainDate: 13th November 2007
The pitfalls of leaving data to chance…
Revenue Customer service
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Capture
Capture
60% consumers react negatively toward an organisation with no rapid name and address capture on website
Canvasse Opinion August 2007
Capture
“We have calculated that QuickAddress Pro
Web presents us with the opportunity to
generate £2 million a year of new business
income.”Paul Cassidy,
Head of Information Systems Development,
Swinton Insurance
Enhance
Enhance
Enhance
Title:Firstname:Surname:Position:Address:Region:E-mail:Telephone:Media:Likely to drive:House type:Mosaic Type:
LDuplicity
SW4 0AB
MissLDuplicity
Shopper’s Ave, SW4 0AB
020 7819 3000
MissLesleyDuplicity
Shopper’s Ave, SW4 0AB
020 7819 3000
MissLesleyDuplicityHome ShopperShopper’s Ave, SW4 0AB
020 7819 3000
Mazda MX5
MissLesleyDuplicityHome ShopperShopper’s Ave, SW4 0AB
020 7819 3000
Mazda MX5
Web/B2B
MissLesleyDuplicityHome ShopperShopper’s Ave, SW4 0AB
020 7819 3000
Mazda MX5Studio ApartmentWeb/B2B
MissLesleyDuplicityHome ShopperShopper’s Ave, SW4 0AB
020 7819 3000Guardian & CosmoMazda MX5Studio ApartmentWeb/B2B
MissLesleyDuplicityHome ShopperShopper’s Ave, SW4 0AB
[email protected] 7819 3000Guardian & CosmoMazda MX5Studio ApartmentWeb/B2B
MissLesleyDuplicityHome ShopperShopper’s Ave, SW4 [email protected] 7819 3000Guardian & CosmoMazda MX5Studio ApartmentUrban intelligence
Authenticate
Natural extension to QAS’ data capture possibilities
Trusted data sources from Experian
Off the shelf identity management solution
Match
Prevention is better than cure
Match
Customer’s System
SourceDatabase
User’s Application
Point of Capture Dedupe
Server
Matching Engine
IntermediateDatabase
Match
Customer’s System
SourceDatabase
User’s Application
Point of Capture Dedupe
Server
Matching Engine
IntermediateDatabase
Clean
Clean
Simultaneaous searching
Data cleaning services
Experts onsite
TAP accredited training team
Suppress
A fashionable example
A retailer of high quality classic ladies’ clothing and accessories for discerning customers
Stones by Nightingales
Why they chose to suppress with QAS
Outsourcing data cleaningHigh costs
Lack of control
Returned mail Wasted budget
Poor brand perception
QAS and Nightingales
“Using QuickAddress Batch with Suppression, we identified that 24,969 contacts we were mailing had actually moved house! We were able to instantly correct these addresses and send out new catalogues. This exercise was taken a
couple of months ago and we have already received £71,000 worth of new orders.”
Robert Price
IS Manager at Nightingales
Standardise
Standardise
Benefits
Searching database easier
Crucial part of data migration
Makes duplicate spotting easier
Audit
Audit
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Thank you for listening
Presented by: Hannah Graham & Alex MountainDate: 13th November 2007