whatsmyvibe
TRANSCRIPT
![Page 1: WhatsMyVIBE](https://reader035.vdocuments.us/reader035/viewer/2022071723/55c10292bb61eb746d8b472c/html5/thumbnails/1.jpg)
© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
A personal branding process
that tracks & meets customer
aspirations
Prepared for Rockport Shoes
![Page 2: WhatsMyVIBE](https://reader035.vdocuments.us/reader035/viewer/2022071723/55c10292bb61eb746d8b472c/html5/thumbnails/2.jpg)
© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
How VIBE WorksHow VIBE Works
Step 1.An Easy 1-2 Minute Customer Aspiration Survey
• 24 question Kiosk version
• 6 question PDA version
• Manual Postcard version
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© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
How VIBE WorksHow VIBE Works
Improvement Goals (shown in red)
Step 2.Customer Receives Personal VIBE Profile
• Illustrates Improvement Goals
• Defines Personality Type
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© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
How VIBE WorksHow VIBE Works
Meanwhile...Retailers Type Product Personality
• Products measured on the same 12 personality metrics as customers
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© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
Commercial ApplicationsCommercial Applications
V20%OFF
V I B E
Step 3. Matching Products to People
In-Store PromotionsFront-zone kiosks & VIBE Hang Tag “Treasure Hunts”
Showcase EventsDirect traffic to retail locations with VIBE-themed fashion shows.
On-line ShoppingOnline VIBE product selection systems.
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© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
How VIBE WorksHow VIBE Works
VIBE TheoryA Derivative of Jungian Personality Theory
• Measuring 12 creative thought process skills
• At both present and aspired future
• To define one’s goals and aspirations
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© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
New Retail MetricsNew Retail Metrics
Demographics:
Measuring Customer AspirationTracking personal brand metrics helps answer the following questions:
• What do customerswant to be?
• Does a retailer’s products match their aspirations?
• How can offerings and sales environments be optimized?
NameEmailGenderAgeZip CodeOccupationEducation
IdeationStrategicAnalyticalInfluenceConceptPlanning
DesignEngineeringManagement Hands-onPerfection Characterization
Customer’s Skill Metrics:
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© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com
VIBE ResultsVIBE Results
Why Use VIBE?• Engage customers in a fun & meaningful way
• Drive retail traffic & increase sales
• Track customer motivation & satisfaction
• Optimize products & sales environment
• Enhance your brand
![Page 9: WhatsMyVIBE](https://reader035.vdocuments.us/reader035/viewer/2022071723/55c10292bb61eb746d8b472c/html5/thumbnails/9.jpg)
© 2005 StoryManager, Inc. All Rights Reserved. www.storymanager.com