what's with that website? a review of the good, bad and the ugly
TRANSCRIPT
Jordy Heis, Ecommerce Consultant @jordyheis @melbourneGA
What’s with that website!?! A review of the good, bad and the ugly
I'm jordy heisI help savvy brands make more sales online.
Fast growing brands around Australia get their online stores built and optimised by me & my team of hired online guns. I’m also a regular speaker at General Assembly on ecommerce.
• Traditional Web Design Issues
• Why the Growth Driven Design Approach?
• The Good
• The Bad & The Ugly
Key Points
Traditional Web Design is Broken!
The Problem
• High Upfront costs
• Heavy drain on resources & time
• Based on assumptions & left static generating poor results
• Often over-budget and launch late
Average SMB website costs Takes an Average 3 - 5 Months$15,000-80,000
Traditional Issues
Growth Driven Design (in a nutshell)
The Solution
A smarter approach to web design that:
• Reduces the headaches of traditional web design • Maximizing results based on real data • Informs other parts of the business
The Solution
Good Web Design Examples
The Good
Attract, Convert, Close, Delight
Key Principles
A good website provides:
• A great user experience
• Has clear call to actions on every page • Values and supports both your new & regular customers
• Tools and information that aid decision making
• Has great Find-ability / Search Function • Is responsive across all browsers & devices
Homepage - Zanerobe
Homepage - Basic Agency
Capabilities Page - Basic Agency
Product Catalogue - Bellroy
Product Page - Bellroy
Product Page - Bellroy
Product Page - Bellroy
About Page - Yellow Leaf Hammocks
About Page - Grovemade
About Page - Basic Agency
Great Offer - Dollar Shave Club
Offer - Tony Bianco
Offer - Shopify
Blog - Reid Cycles
Blog - Monsta Surfboards
Blog - Yoga 213
Social Proof - Onnit Fitness
Social Proof - Optimoz
Social Media Integration - Tony Bianco
Social Media Integration - David Higgs Photography
Responsive Design - Subtype Store
Bad Web Design Examples
The Bad
Wayback Machine
Have some funGo to... waybackmachine.org
Even Google needed improvement!
