what's the price of an ebook?
DESCRIPTION
My talk at Edinburgh 'Disruption in Publishing' Conference, 20 June 2014 An analysis of ebook sales from the Luzme ebook search siteTRANSCRIPT
![Page 1: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/1.jpg)
#pubconf What’s the price of an ebook?
Rachel Willmer
June 2014
![Page 2: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/2.jpg)
Rachel WillmerFounder & CEO, Luzme
I created the world’s first (and IMHO the best) ebook search site, Luzme.
I speak at technical and business events: FutureBook, PyCon UK & IE.
Luzme has been featured in TechCrunch, LifeHacker and BoingBoing.
I like improvising with new technologies and business disruption.
I’m here to tell you to share some data, tell you some stories and ask you some questions.
![Page 3: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/3.jpg)
![Page 4: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/4.jpg)
![Page 5: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/5.jpg)
![Page 6: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/6.jpg)
![Page 7: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/7.jpg)
![Page 8: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/8.jpg)
![Page 9: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/9.jpg)
![Page 10: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/10.jpg)
How Much Difference Does Publication Age Make?
![Page 11: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/11.jpg)
![Page 12: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/12.jpg)
Average Cost By GenreUSA UK
All Kindle $5.66 £2.51
Romance $3.21 £1.73
SF $5.16 £3.57
Literature $7.73 £2.49
Biography $6.81 £3.26
Business/Finance $8.80 £4.98
Computing $8.07 £6.35
![Page 13: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/13.jpg)
How Many Books On A Watchlist?
![Page 14: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/14.jpg)
![Page 15: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/15.jpg)
So what’s the price of an ebook?
• According to Luzme users’ purchases, $7 or £2.50
• According to Luzme users’ price targets, $8.80 or £5.08
• But it can be much much more• ($135 for “Digital Signal Processing in Power System Protection and
Control”)
![Page 16: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/16.jpg)
And now…
A quick news announcement
![Page 17: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/17.jpg)
E-Services VAT change
• This affects you if you sell B2C ‘electronic services’ in Europe:
• Ebooks• E-learning• Computer games
![Page 18: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/18.jpg)
1 Jan 2015
• Now: you use the VAT rate in the UK• Then: you use the VAT rate and rules
of the customer (yes, in each of the ~30 countries…)
• MOSS• No minimal limit
![Page 19: What's the price of an ebook?](https://reader033.vdocuments.us/reader033/viewer/2022051616/553910784a79597c778b48b9/html5/thumbnails/19.jpg)
QUESTIONS?
Rachel WillmerLuzme
[email protected]@rwillmer, @askluzme
http://luzme.com
This presentation will be available athttp://slideshare.net/rwillmer