whats the point? two case studies of introducing digital in-gallery experiences
TRANSCRIPT
WHAT’S THE POINT?Two Case Studies of Introducing Digital In-Gallery Experiences
Museums and the Web 2015
Silvia Filippini-Fantoni@silviaff20@imamuseumDirector of Interpretation, Media, and Evaluation
Margaret Collerd Sternbergh@margienchargie@phillipsmuseumManager of Digital & In-Gallery Interpretation
Vivian DjenMarketing Communications Editor
• Washington, DC
• Founded 1921
• Modern and Contemporary
• 65 full-time staff
• Mission:
“An intimate museum
combined with an
experiment station”
• Indianapolis, Indiana
• Founded 1883
• Encyclopedic collection
of 54,000 works
spanning 5,000 years
• 152 acres of land
(gardens and park)
• 2 historic homes
• 184 full-time staff
• Visitor-centricity
WHAT’S THE POINT?
Face to Face: The Neo-Impressionist Portrait
IMAJune 15-September 17, 2014
Neo-Impressionism and the Dream of Realities: Painting, Poetry, Music
The Phillips CollectionSeptember 27, 2014-January 11, 2015
WHAT’S THE POINT?
TOP-DOWN APPROACHNew collaborative exhibition development model
- Core team: curator, an interpretation specialist, an evaluator, a designer, and an exhibition manager
Old model
New model
WHAT’S THE POINT?
TOP-DOWN APPROACHNew collaborative exhibition development model
- Big idea: identification of the main thesis and learning outcomes
WHAT’S THE POINT?
TOP-DOWN APPROACHNew collaborative exhibition development model
- Evaluation: carried out at multiple stages
WHAT’S THE POINT?
HIGHER VISITORS’ SATISFACTION BETTER COMMUNICATION OF KEY MESSAGES
BETTER INTEGRATION OF INTERPRETIVE TOOLS
40-60% 60% 30-50% 30-50%
WHAT’S THE POINT?
GROUND-UP APPROACHStarting with smaller experiments and building on existing structures and programs
- One-time experiments: monthly Phillips after 5 event with crowd eager to experiment with technology
- Long-term project: uCurate as part of Made in the USA
WHAT’S THE POINT?
POINTILLIZE YOURSELF: OBJECTIVES
• Engaging visitors of all ages
• Support social interaction
among visitors
• Promote the exhibition via
sharing
• Promote a positive attitude
toward the IMA as an
engaging institution
WHAT’S THE POINT?
VISITING WITH OTHERS71%
VISITORS AGED 45+59% younger visitors more likely to use it
AVERAGE SATISFACTION4.73/5
USAGE 61% of exhibition visitors
777 SURVEYS
30 INTERVIEWS
777 surveys
30 Interviews
WHAT’S THE POINT?
VISITOR INTEREST92% of visitors would participate in the future
IMPRESSIONS919,461 on Facebook, Instagram, and Twitter
USAGE 15% of exhibition visitors
MEASURABLE OUTCOMES
DESCRIPTIONS“fun” “easy” “not overdone” “should be done sparingly”
WHAT’S THE POINT?
13 IN-GALLERY INTERVIEWS
3 QUESTIONS
● What can you tell me about using the app?
● Would you participate in something like this in the
future? Why or Why not?
● Do you think museums should offer participatory
experiences like this? Why or Why not?
WHAT’S THE POINT?
POINTILLIZE YOURSELF: LESSONS LEARNED
• Positive feedback confirmed
the need for more interaction
• Sharing on Facebook via the
app was limited (4% of total
users)
• Confirmed the success of the
exhibition development
process
• Installation in Star Studio and
permanent collection
WHAT’S THE POINT?
CONCLUSIONS: What’s the point?
- Small projects can be a starting point for any institution
- Structure needed to make things happen long term
Margaret Collerd Sternbergh@margienchargieThe Phillips CollectionManager of Digital & In-Gallery [email protected]
WHAT’S THE POINT?
Silvia Filippini-Fantoni@silviaff20Indianapolis Museum of ArtDirector of Interpretation, Media, and [email protected]