what’s the mass market killer app for data driven society?
TRANSCRIPT
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WHATS GOINGTO COME?
What’s the Mass Market Killer App for Data Driven Society?
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DATA SCIENTISTSARE THE SOLUTION
In U.S. alone there will be jobs for 181,000 Data Scientists in 2018
PROBLEM
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A WELL KNOWN PROBLEM?
1910 predicted a maximum of 5.000 cars
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WHAT WAS BENZ’SINNOVATION?
Limitation of chauffeurs from engineering schools
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THE SAME IS HAPPENINGIN ANALYTICS
Self driven cars for everyone Innovation:simplify usage
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BIG DATA AND ANALYTICSPREDICTION 2015
Visual Data Discovery Tools growing 2.5x faster than BI market
New class of tools
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SOLUTION: „DO IT YOURSELF“ ANALYTICS
This enabler of enduser self service will become a requirement for all
enterprises by 2018 …
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WHY CONVENTIONALANALYTICS SUCKS?
Statistics are stripping away much of the riches
of the original dataMiriah Meyer -TED Fellow
Actionable KPI’s
calculationirreversible
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WHAT’S THE NEXT STEPIN DATA MANAGEMENT?
Data Managers need to develop Mental (Data) Models
to stay in control of big data sets
IMAGINE ATC METRICS LIKE ‣230 PLANES IN AIRSPACE ‣610 MPH AVERAGE SPEED
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ACTIONABLEMENTAL MODELS
Bringing back Intuition to Data Analysis
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BIG DATADISCOVER THE VALUE
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ZUSATZTEXTZUSATZTEXTBIG DATA
DISCOVER THE VALUE
VISUAL METAPHORSwww.visalyze.com
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ZUSATZTEXTZUSATZTEXTBIG DATADISCOVER THE VALUE
VISUAL METAPHORS
www.visalyze.com
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ZUSATZTEXTZUSATZTEXTBIG DATADISCOVER THE VALUE
VISUAL METAPHORS
www.visalyze.com
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ZUSATZTEXTZUSATZTEXT
ENGAGE ON TARGET
BIG DATADISCOVER THE VALUE
VISUAL METAPHORSActionable Data Visuali-sation
www.visalyze.com
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FIRST VERTICAL
Visual Metaphors for Social Media Management
Map Gravity System
Sound Wave
Cell Structure
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EXAMPLE FROM FACEBOOK:WHAT IS HAPPENING INSIDE?
This seems to be a fairly successful Facebook page. Where can you see that? Right. You can’t. Maybe you see some postings. But what is happening to the rest? What is happening inside the postings? Don’t you need to know to stay on top of your community?
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WHAT ARE PEOPLETALKING ABOUT?
Specific Value Proposition: ‣ Verify content strategy - AB Testing ‣ Spot opportunity patterns for engagement
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WHO IS TALKING TO YOUAND YOUR COMPETITION?
Why is Jesse Gonzales and a lot of other people takling to Mercedes and Audi at the same time?
Specific Value Proposition: ‣ Discover Superfan behavior and nurture ‣ Contain Troll infection in their Network
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SHARE OF VOICE„SOUNDWAVE"
It seems on Facebook Tesla is already ahead of other car brands - except BMW.
Specific Value Proposition: ‣ Get intelligent alerts of real time trends ‣ Compare to competitors - decode strategy
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TRY IT OUTGIVE FEEDBACK!
free.visalyze.com
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WHATS GOINGTO COME?
What’s the Mass Market Killer App for Data Driven Society?
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Advanced Analytics with
expectations
HYPE CYCLEJULY 2015
Self-Service Citizen Data
Science
Self-Service Delivery
GARTNER delivers technology research to global technology business leaders to make informed decisions on key initiatives
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IT’S YOUR DATATAKE BACK CONTROL!
Self-explanatory Visual Data Management Tools
empowering the people .