what's stopping you from getting clients
DESCRIPTION
C.J. Hayden explains to consultants at the September meeting of the Bay Area Consultants Network that they need to get out from behind their computers and go talk to people.TRANSCRIPT
What’s Stopping You from Getting Clients…
...and What to Do About It
with C.J. Hayden, MCC
What stops consultants from getting clients?
1. Marketing a ____________
instead of your ____________
commodity
uniqueness
What stops consultants from getting clients?
2. Selling to ______________________
instead of to ________________________
strangers
people who know you
What stops consultants from getting clients?
3. Hiding out behind ________________
______________________________________
instead of ________________________
websites, email,
social media, direct mail, and ads
talking to people
What stops consultants from getting clients?
What are you doing right now that
may be sabotaging your marketing?
Learn more
See “Not Enough Clients?
What's In Your Way?”
www.getclientsnow.com/
whats-in-your-way.htm
Why you don’t want to be a
commodity, and how not to
The marketplace is crowded.
You don't want to be just one of
many choices, you want to be
the best choice.
Your clients don’t want to hire
an anonymous company; they
want to hire a trusted person.
Why you don’t want to be a
commodity, and how not to
You need a niche that defines
either your target market, your
professional specialty, or for
maximum effectiveness, both.
Choosing a niche doesn’t limit
you; it focuses you.
Learn more
See “Want Clients to Choose
You? Be Special”
www.getclientsnow.com/
be-special.htm
Why you don’t want to be a
commodity, and how not to
What might you need to change
to position yourself as unique?
Who to sell consulting
services to, and how
Stop trying to sell to strangers;
instead, get to know people you
might sell to or get referrals
from.
People like to buy from people
they know, like and trust. Build
the know, like and trust factor
to build sales.
Who to sell consulting
services to, and how
Build relationships through
networking, sharing, speaking, or
writing. Become a generous
resource.
Identify prospective referral
sources by category, then find
out how you can help each other.
Learn more
See “Wanted:
100 Referral Partners”
www.getclientsnow.com/
dec2004.htm
Who to sell consulting
services to, and how
What might you need to change
about who you are selling to and how?
Stepping out from behind the web,
mail, and ads to talk to people
Online marketing succeeds when
you make your site or page a
desirable destination, then interact
with visitors once they arrive.
Online marketing fails when you
post a brochure on the web, then
have to use mail, ads or promo
blasts just to get people there.
Stepping out from behind the web,
mail, and ads to talk to people
Websites, ads, and social media
produce leads – you still have to
close the sale.
If you want to get clients, you’ll
have to talk to them.
Learn more
See “If You Want to Get Clients,
You’ll Have to Talk to Them”
www.getclientsnow.com/
apr2004.htm
Stepping out from behind the web,
mail, and ads to talk to people
What might you need to do differently
about using these approaches to
market?
Building a reliable system to make
marketing simple and effective
Use what works best; avoid
what’s easy but ineffective.
The “silver bullet” is a myth; stop
wasting your time trying to find it.
The secret to successful
marketing is choosing a set of
simple, effective things to do and
doing them consistently.
Building a reliable system to make
marketing simple and effective
What are 3 simple, effective things
you can do consistently, starting
on Monday?
How I can help
Free newsletter and Five
Secrets to Finding Clients guide
Get Clients Now! 3rd
edition
$20 cash, check or charge
Work with me one-on-one on
marketing, business strategy,
and getting things done
Remember,
C.J. Hayden, MCC, CPCC
www.getclientsnow.com
(415) 981-8845
when you are faced with an obstacle…