what's not to like

Sandra Morgan – TheNetworkChefs.com

What’s not to “like”?

Being popular can bring business your way!


What do your Customers Like?1

What do they value as relevant or important?2

What content will get them to click your “like button?”3

What are some ways you can increase your two-way conversations with friends, followers and fans?

4

The 4 What Questions


What do your customers like?


1. My life is really stressful. If you can reduce that stress, you become immensely valuable to me.

2. I want to tell you what would make this relationship better for me. Why don’t you ever ask me?

3. I don’t understand a lot of the messages you send me. Can you make them clearer?4. I want to trust you, but it’s hard for me to trust anyone.5. I spend an awful lot of time being scared to death.6. The wealthier I get, the more I like free stuff.7. I like to get little goodies no one else is getting.8. I don’t understand how to use your Web site, but I can’t admit that because it would make

me feel dumb.9. I hate salespeople, but I really like to buy things.10. There’s something in my life I’m afraid of losing. If you can make me feel like you’ve

protected it for me, my gratitude will be intense and eternal.11. I have the attention span of a goldfish. Go too long without contacting me and I’ll simply

forget you exist.12. I believe I deserve much more than I’m getting.13. I want to tell you everything you need to know in order to sell to me, but I’m lazy. Make it

easy enough and I will. (Especially if you flatter me a little.)14. I don’t know what I want most of the time. You need to figure it out for me.15. It really is all about me.

What do they value as relevant or important?


NOW YOU ARE READY TO CONNECT

ENGAGEMENT IS ONLY VALUABLE WHEN IT IS THE CULMINATION OF LISTENING

LISTENING GRANTS YOU INSIGHT

LISTEN FIRST

What content will get them to click your “like” button?


FLOWS

CONNECTS

RESONATES

SPARKS

CONVERSATION

FEEDBACK FROM OUR COMMUNITIES = INVALUABLE

WHAT ‘STORY’

ARE YOU TELLING?DOES IT

GET PEOPLE

TALKING?

What are some ways you can increase your two-way

conversations with friends followers and fans?


READ JOIN ACKNOWLEDGE BE AVAILABLE

It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences

than 10,000 connections who disappear after connecting with you the first time.

what's not to like

Technology