what’s next in mobile pos: saving money and square footage with mpos technology
DESCRIPTION
Mobile payments are expected to top $12 billion in 2012 and more shoppers are using smartphones and tablets for product research and transactions every day. Barney’s and other leading retailers are embracing mobile and implementing mobile POS (mPOS), resulting in increased conversions and improved customer service. In this webinar, Greg Buzek from IHL Group will share highlights of the firm’s latest POS study, providing insights for retailers looking to expand their mobile presence. Presenters from MICROS-Retail and Zebra Technologies will join the discussion to share real-world case studies and build the business case for mPOS.TRANSCRIPT
#mPOS
What’s Next In Mobile POS?
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Presented by Sponsored by
Saving Money And Square Footage With mPOS Technology
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Type ques)on here
Welcome Webinar Attendees
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About Retail TouchPoints
ü Launched in 2007
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Panelists
Tom Tamulewicz VP of R&D
MICROS-Retail
Debbie Hauss Editor-in-Chief Retail TouchPoints
Marty Johnson Product Manager
Zebra Technologies
MODERATOR
Greg Buzek President IHL Group
GREG BUZEK PRESIDENT
• Rapid Project RFP Toolkits (with C-CORE) – POS, WFM, ERP, HW Maintenance, Fresh Item Mgt.,
Mobile • Research and Advisory Services
– POS, Mobile POS, Enterprise Mobile POS Printers, Self-Checkout, Kiosk, WFM, Price Optimization, etc.
– POS by Vendor Share • Sophia - Technology Data Service • WorldView IT Sizing Models
– IT sizing for hundreds of Retail/Hospitality Technologies • Custom Analysis
New retail realities
" Amazon is now the most favored retailer " Analysts expect Apple iPhone 5 to add half a point
to 4th quarter GDP
Parody by Alex Falcone – Pre iPhone 5 Announcement – Portland Mercury
Is everything Apple?
2012 IHL Mobile POS Study
Four components of mobile for retail
" Stage 1 – Store Managers " Stage 2 – Store Associates " Stage 3 – Mobile POS " Stage 4 – Engaging Consumers
Mobile for associates is exploding
" 74% of specialty stores to deploy by the next 6 months (74% of our survey)
" Most are tablets and phones/iPod Touch " But rumors of the death of ruggedness in
retail are overblown " Growth of 6.7% CAGR next 5 yrs
" Question is “How Rugged is Enough
2012 IHL Mobile POS Study
Apple leads now, but is this forever?
" CEOs want iPad, CIO’s have wanted Windows
" iOS currently 70% market share planned " Android 47%
" CIO’s wanted Windows but didn’t like the options – features, speed, price
" Windows 8 just getting started " Has the Surface Pro Pricing hurt Windows 8?
2012 IHL Mobile POS Study
Who Is doing the app?
2011 IHL Mobility Study 9/30/11
POS Is Under Great Pressure
" Square is opportunity and threat " Expanding the number of card points " Replacing POS
" Among Tier 1/Tier 2, impact is quite stunning. " 25% reduction in some segments.
" Mobile must be an option " 4 year processing agreements deal breakers.
Final Thoughts
" Mobile for store associates is the single largest trend since the Internet at store level.
" You must embrace it, and offer a POS solution that does not have a 4 year payment agreement.
" The core POS market is changing and much faster than we think.
" The mobile trend is being driven by the C-Suite on down.
" Apple envy is very real and a powerful driver.
" Mobile POS: The First Real Test " Consumer Mobile: The End Of The Store As We Know It " To BYOD or Not BYOD? The Retailer’s Enterprise
Mobile Question
Find more at www.ihlservices.com
The Core of Mobile Retailing December 4, 2012
A MICROS Company | © 2012 MICROS-‐Retail 20
CATALOG POS
MOBILE
SEO
WEB
SOCIAL
DIRECT MAIL
YOUR
CUSTOMER
A MICROS Company | © 2012 MICROS-‐Retail
Blame it on Apple
• It’s cool
• It’s convenient
• It’s interactive
A MICROS Company | © 2012 MICROS-‐Retail
Mobile Gone Global
North America Europe Asia
A MICROS Company | © 2012 MICROS-‐Retail
Potential Opportunities of Mobile POS • Cheaper POS hardware
• Increase space for merchandise
• Speedier checkouts
• Cross channel integration
• Increase cross and up-sell opportunities
• Inventory management
A MICROS Company | © 2012 MICROS-‐Retail
Customer and Associate Engagement
A MICROS Company | © 2012 MICROS-‐Retail
“Mobile POS is being
eyed by retailers not just because of its potential for line-busting but also because it can help build better relationships between customers and store associates.” Mobile Commerce Daily article on Finish Line miStore mobile POS holiday rollout
A MICROS Company | © 2012 MICROS-‐Retail
What does this all mean ? • Provide top flight service with information
at associates fingertips
• Leverage content across store systems
• Process integration – cross channel
A MICROS Company | © 2012 MICROS-‐Retail
Unique Shopping Experience
• Customer Interaction
• Intelligence across
systems
• Shopping
recommendations
A MICROS Company | © 2012 MICROS-‐Retail
Getting Started with Mobile POS • Wireless infrastructure
• Start small, but make it big
• Don’t drop the ball on security
• Leverage what you’ve got
• Don’t sweat every detail
MAXIMIZING RETAIL EFFICIENCY IN MOBILE SALES
MARTY JOHNSON
BIG TICKET PURCHASES
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ON THE RETAIL FLOOR
What’s the ROI? • Enhances the customer satisfaction
– 43 percent of surveyed shoppers reported that mobile point of sale (mPOS) improved their shopping experience.*
– 67 percent of shoppers cited a better experience in-store with associates and managers using the latest mobile technologies.*
• Increase same store sales by as much as 1%
Source: Motorola NRF 2012 Survey
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PRINTER SELECTION DECISIONS
• Environment
• Printed output format
• Communications
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High Performance Printers
Mid-‐Range Printers
Performance Class Card Printers
Print and Apply Engines
Label Design SoFware
Mobile Printers
Desktop Printers
RFID Printer/Encoders
Value Class Card Printers
Kiosk Printers
Networking Products
Security Card Printers
Specialty Supplies
Card Printer Supplies
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Printer Management SoFware
ZEBRA PRINTING SOLUTIONS
Retransfer Card Printers
ID SoluOons
PaOent ID Printer
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Q&A // Submit Your Questions
Type ques)on here
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Q&A // Panelists
Tom Tamulewicz VP of R&D
MICROS-Retail
Debbie Hauss Editor-in-Chief Retail TouchPoints
Marty Johnson Product Manager
Zebra Technologies
MODERATOR
Greg Buzek President IHL Group
#mPOS
Visit our booth at NRF in January:
Booth #2019 Booth #937
Booth #C439
New Computer Lab
Honduras
New Kitchens
Join us at SuperSaturday January 12, 2013 (Day before NRF Show)
Manha@an
• Deborah Weinswig, Citi Investment Research • Richard Hastings, Global Hunter Securities • Jeff Roster, Gartner • Paula Rosenblum, RSR Research • Vicki Cantrell, NRF • Mike Relich, Guess? • Calvin Hollinger, Urban Outfitters • Maura Hart, The Home Depot • John Geyerman, Focus Brands • and many others
Learn more at www.retailroi.org
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Thank You for attending this webinar
You can download this presentation at:
http://rtou.ch/mposwebinar