what’s new with direct answers in search
TRANSCRIPT
March 3, 2015
What’s New With
Direct Answers in Search
Eric EngeCEO & Founder, Stone Temple
@StoneTemple
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Who Am I?
Columnist & Contributor
CEO & Founder
40+ person Digital Marketing and SEO firm
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
We Conducted a Massive Study
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Query Sources
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Includes a Title
43,324 (25%)
examples
found
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Movie Result –Shows Tabs
1 of 2 types of
tab results
found
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Menu Result – Shows Tabs
2 of 2 types of
tab results
found
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Question Only Partially Answered
3,117 examples
found
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Includes a Table
1,285 examples
found
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Has Sliders
6,740 examples
found
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Complete List Result With Link to Source
1,871 examples
found
All List Results
include a link
to the source
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Complete List, Partial Items, Link to Source
1,366 (82.1%)
examples
found
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Partial List -shows “more items”
799 (48%)
examples
found
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Rich Answer Box Plus a Sidebar
45,132
examples
found
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Has a Form
5,356 examples
found
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Includes A Chart
33 examples
found
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Result is a Carousel
4,824 examples
found
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Includes Link to Follow On Actions
172 examples
found
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Image as Part of the Result
36,392
examples
found
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Shows Related Items
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Is Google Providing Proper Attribution?
74.7% Do
Include
Attribution
25.3% Do Not
Include
Attribution
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Were the Answers Without Attribution Public Domain Info?
Lyrics Were the
Only Exception
We Found
We Reviewed
42,160 Items
with No
Attribution
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
The Story With Lyrics
Lyrics are subject to copyright law
I reached out to Google for comment, and here is what they said:
"We only show the lyrics for songs for which
we have the appropriate rights”
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
IMPACT ON PUBLISHERS
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Don’t Try to Make a Living on Public Domain Info
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Google May Also License Info Too
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Great If Your Site is Selected for a Partial Answer
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
Not so Great if You are Not!
searchmarketingexpo.com@stonetemple / +Eric Enge
#SMX #11a
[email protected](508) 879-0950www.stonetemple.com