Open Social Media: Free and Open Education

The Latest news in social media& What they mean for you!

By: Sherry Nouraini, Founder/PresidentCaptive Touch

Open Social Media: Free and Open Education

Facebook

New ad reporting platform gives you lots of useful datahttps://www.facebook.com/ads/manage/reporting.php

Highly customizable: Let’s see some customization options

Open Social Media: Free and Open Education

Highly customizable reporting

Open Social Media: Free and Open Education

Historical display of data

Open Social Media: Free and Open Education

Grouping of data

Open Social Media: Free and Open Education

Scheduling of reports

Open Social Media: Free and Open Education

Let’s see what we can learn from some sample data

Open Social Media: Free and Open Education

Good contentEarns you Relevant

Likes!

Good contentEarns you

Shares!

Pretty Cheap!

Not so CheapButWorth It!

These areRelevant fansIs $7.00 too much?I don’t think so.

Consider these numbers

How much time would I have to spend to get the attention of this many people? Time is money!

Open Social Media: Free and Open Education

Fun little fact you may want to know (thanks to Mari Smith)

You know that like button on your blog measures more thanLikes by visitors to your site!

The number actually represents all of these:

• Number of likes of the blog URL• Number of shares of the blog URL• Number of likes and comments on the story generated from the blog URL on Facebook

Open Social Media: Free and Open Education

So how can you tell how much of which you have?

•Visit this Facebook Link Stats Checker: http://saqoo.sh/a/labs/fblinkstats/

• Paste URL to a specific blog post.

Open Social Media: Free and Open Education

Foursquare serves point of purchase ads upon check-insThanks to my friend Randy Bowden for this news.

Open Social Media: Free and Open Education

What are the rules?

• No Pepsi versus Coke type of ad: Brands cannot serve ads to customers checking in competitor locations.

• No one-on-one targeting of consumers, but based on shared characteristics of groups of people.

• Motivation behind these kinds of ads is to use the big data available on check in behavior to develop ads with context.

• Also, FSQ wants to use the check in data to segment consumers into interest groups.

Open Social Media: Free and Open Education

Do you regularly produce HOAs? Yes?You may want to take note of this new service developed

by Scott Scowcroft

Take a look at what Scott has done forMy weekly hangouts! Love it!

http://bit.ly/18o530A

Open Social Media: Free and Open Education

Google Plus pages now has Youtube data

Open Social Media: Free and Open Education

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