what's new in liverail platform 4.9.0
DESCRIPTION
Overview of new and improved features available in LiveRail Platform 4.9.0.TRANSCRIPT
THE ONLINE VIDEO ADVERTISING ECOSYSTEM
Runs onWhat’s New in Release 4.9.0
Joydeep GangopadhyaySolution Architecture Lead
Mikel AzpirozProduct Manager
Agenda
1. Inventory Management Enhancements
2. New Campaign Management Features
3. New Ad Source Management Capability
4. New Reporting and Analytics Features
5. Mobile Enhancements
Inventory Management Features
New Site Lists• The Site Lists features allows Networks to group and manage Sites in a
more intuitive way and be used in targeting rules instead of specifying each Site individually
New Inventory Scenario and Pricing Criteria• Publishers and Networks can now segment and price their inventory by Ad
Type (e.g., in-stream, in-banner, interstitial)• Site Lists can also be used in Inventory Scenario rules and Price Floor rules
Campaign Management Features
Retargeting Custom Audience Segments • Easy to use interface• Sync/Pause per segment• Auto-generate embed code
Order Level Caps• Impression/Budget Caps• Pacing and Order Level Timezone Settings
Order Line Dashboards• Delivery Status Graph• Real time data as an ops tool (premium feature)
Nielsen OCR Integration• In-flight OCR Reports within LiveRail
Nielsen OCR
What is Nielsen OCR?• Nielsen’s audience measurement applied to cross-platform, digital
content.
Why it’s important?• Increase Agency/Advertiser usage• Cross platform metrics • Accuracy – Based on non-PII facebook data
Publisher Challenges• Lack of transparency • Data Availability • OCR Campaign Pricing• Audience On-Target Delivery
OCR Reporting Integration
Ad Source Management Features
New Flight Time• Define flight times so an Ad Source can only deliver ads within the defined
time range.
Total Impression Caps• Set a total impression cap at the Ad Source level. Once the cap is reached,
the specific Ad Source will stop delivering ads.
Frequency Capping• You may now define user frequency caps per Ad Source.
New Reporting and Analytics
Improved• Accountability • Performance Metrics• Reconciling with 3rd Parties
Ad Source Performance Report• Requests* and Request Fill metrics• Bid and Bid Rate metrics• Errors and Error Rate metrics
New Filters, Dimensions• Ad Type• Scenario• Your custom audience segments
* The Requests metric replaces the existing Ad Source Opportunities metric
Old Metric: Ad Source Opportunities
If MFA Network 8854 Wins Ad Source Opportunities counted for:1. Direct Sold2. MFA TEST & MM – Linear…3. MFA NETWORK 8854
(Ad Source Opportunity is not counted for Source B)
* The Requests metric replaces the existing Ad Source Opportunities metric
New Metric: Ad Requests
If MFA Network 8854 Wins Requests counted for
1. Direct Sold2. MFA TEST… & MM – Linear…3. MFA NETWORK 88544. Source B
(Since all ad sources are called in parallel prior to ad selection, all sources within this Scenario will receive a Request count)
* The Requests metric replaces the existing Ad Source Opportunities metric
Mobile Enhancements
New Interstitial Integration (Click-to-Play)• For mobile devices where autoplay is not supported, our new integration
is able to render a click-to-play interface.
Updated Android and iOS SDKs• Android and iOS SDK provides full platform support for RTB• App bundle names are ingested and are now
LiveRail is Certified for the FreeWheel Mobile App SDK• FreeWheel clients can now call LiveRail to help monetize their remnant
mobile app inventory.