what's new analytics 10.2 and 10.3

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© 2011 Webtrends, All Rights Reserved.

What’s New in Analytics 10

10.2 and 10.3 Updates


What is Analytics 10?

• New user interface

• New functionality, based on digital marketers’ needs for

• Analytics across digital channels• 3rd party data• Good visualization• Simple data extraction

• More information on our onboarding page


What We’ll Cover Today

New Releases – 10.2 and 10.3 – which include:

• Usability updates

• New space type – mobile site

• Scenario and path analysis reporting

• Heatmaps

• New tag functionality

• Administration updates

• Other miscellaneous changes


Usability Updates

1. Drilldowns & Drill-Throughs

2. Report Menu Filter

3. Category Updates

4. Streamlined Group Creation


1. Drilldowns and Drill-Throughs

Click to next set of 10

In-line drill down for multiple dimensions


1. Drilldowns & Drill-Throughs

Drill-through also available – changes report, adds breadcrumbs at top


Filter reports in the left navigation panel

2. Report Menu Filters


browse the full report set

2. Report Menu Browsing


You can now edit Categories for Out-of-Box Reports(determines placement in A10 Report navigation)

3. Category Updates


• Easier to add Spaces and Profiles• Multi-select option to add Spaces and Profiles• New controls for editing and deleting



• Groups drawer is pinned when scrolling to bottom of screen• Improves dragging of spaces into groups




• Multi-select option to add spaces and profiles• Click “Select” to open Groups drawer & enable multi-select• Check box in spaces• Drag selected spaces into Group



1. Create Group

2. Filter spaces (or profiles)

3. Open “Select” control

4. Click “All” to add

5. Modify check boxes, if needed

6. Drag into Group


New Space: Mobile Site

1. New dashboards

2. New reporting

3. New tag available!


Mobile Website Space

Who gets it? Mobile Analytics customersPurchase includes Mobile App & Mobile Site SpacesNo new app space – existing app space reviewed in Analytics 10 webcast


Browsing hours

Mobile devices

Space Dashboard & New Widgets

Includes Page Dashboard& Campaign Dashboard

Mobile Website Space Dashboards


PeopleDomains: OrganizationsGeo: CitiesGeo: CountriesGeo: DMAsGeo: DrilldownGeo: GMT OffsetsGeo: LanguagesGeo: RegionsKey MetricsTime: Daily Server ActivityTime: Hourly Browsing ActivityTime: Hourly Server ActivityVisitors: New + ReturningVisits: Depth Visits: DurationVisits: Frequency

Campaign Reports Campaign IDsConversion Page DiscoveryLanding Page Discovery

TrafficReferrers: Entry Pages + NamesReferrers: NamesReferrers: PagesSearch: EnginesSearch Engines: Entry Pages:Search Engines: KeywordsSearch Engines: OrganicSearch Engines: PaidSearch Engines: PhrasesSearch KeywordsSearch: PhrasesSearch Phrases: Entry PagesSearch Phrases: OrganicSearch Phrases: PaidTraffic SourcesTraffic Sources: Entry Pages

EventsOnsite Ads: ClickthroughsOnsite Ads: CTROnsite Ads: Impressions

TechnologyBrowsers: 3rd Party CookiesBrowsers: JavaScript VersionsBrowsers: ResolutionsBrowsers: VersionsMobile: Browsers + OSMobile: Devices + BrowsersMobile: Devices + OSNetwork TypesOSSpiders

ContentCategories: DrilldownEntry Page: CountriesFile TypesOn-Site SearchesOn-Site Searches: Not FoundOutbound LinksPages: ExitsPages: NextPages: PreviousSite Pages

* Indicates where report differs from Website space or is a new report for this space

Mobile Site Reports


New Mobile Website Tag

• Optimized for mobile sites

• 1/5 size of website tag – loads faster, minimizes impact on load time on mobile devices

• Asynchronous – loads and collects data separately from the rest of the page load (more on this later)

• Can be downloaded directly when creating mobile site space

V10


Scenarios & Path Analysis Reports

1. New scenario reporting & visualization

2. New path analysis reporting & visualization


Scenario Analysis


Visits that entered scenario at step 4

Visits that exited scenario at step 4

Total Final Step Visits / Total Scenario Entries

New Scenario Analysis Visualization


Scenario Analysis reports built in Analytics 9 can now be seen in Analytics 10

Configuration is still in Analytics 9

Found in “Scenarios” category

All scenario data available for extract

New Scenario Analysis Visualization


Path Analysis


New Path Analysis Visualization/Interaction

Interactive path discovery

Drill down table data



Full Screen Mode


Heatmaps

1. What they are

2. What’s required

3. How to get them


Heatmaps

What are they?

• Visualization of clicks on a web page

• Captures every click, not just clicks on links!

• Managed and stored separately from your page views, so no impact on Analytics licensing

• Separate purchase – add-on to Analytics 10

Why use them?

• Identify and monitor conversion effectiveness

• Improve content accessibility

• Analyze usability

• Present activity trends to non-technical audiences


Access via Page Dashboard

Profile must have Site Pages report

Heatmaps


• Launch in new window• Select Style

• Select Density• Toggle Heatmap ON or OFF

Heatmaps


Some Quick Notes on Heatmaps

• Once the site is tagged, every click event is captured

• These click events do not increase page view licensing or increase page views in reports

• Data is refreshed hourly

• Heatmaps will work for most sites, but be aware: some sites are not ideal (such as dynamically changing sites)


Heatmaps: What You Need

• Heatmaps are a separate feature

• You may need an update to your web site tag for this functionality to work

• The functionality will grow! Stay tuned for updates

• For more information, contact your account manager


New Webtrends Javascript Tag

1. What it is

2. What’s required

3. How to get it


New Tag: Version 10

• Not the same as new mobile site tag, but the functionality is similar

• Asynchronous

• Comes in minimized and unminimized (readable) formats

• Available from Tag Builder

• Supports plugins for easy extensibility

• Supports current Multitrack


V10 collapses “Additional Options” section

New Tag: Version 10

What’s New in v10?• Added RAR & GZIP file types • Enabled Heatmaps• Simplified configuration options


New Javascript Tag: Version 10

Upgrade instructions: http://help.webtrends.com/en/jstag/v9_to_v10_upgrade.html


A10 Administration Updates

1. User rights

2. Space rights

3. Category updates


A10 Space Rights: User Access

Set space rights in A10 UI for any space without an Analytics profile

Facebook PageFacebook App (API only)iOS App (iTunes only)

If user is grey, user has “View all” rights

On Demand UI still controls rights to Analytics report objects

Expand “User Access”

Select Users

Create or Edit Space


A10 Space Rights: Space Access

Configure space rights by:Create or Edit UserCreate or Edit Space

List includes only spaces without Analytics profile

Select “All Spaces” to give rights to spaces without Analytics profile

Expand “Space Access”

Select Spaces

Edit User


You can now edit Categories for Out-of-Box Reports!(Determines placement in A10 Report navigation)

Report Categories


Report Categories


Other Updates

1. Google secure search update

2. Calculated measures in A10


Google Secure Search Changes

What’s happening? Google will be directing more search traffic to its https sites, and will strip the search parameter value from the referrer field for organic searches.


Google Secure Search ChangesWhat are we doing?

Webtrends will insert a token indicating that no search phrase was provided, when we cannot differentiate


Calculated measures created in A9 are now visible in A10

Calculated Measures in A10


Review!

Today, we covered the following:

• Usability updates, including filtering and browsing reports, new drilldown functionality, and improved group creation

• New space type – mobile site

• Scenario and path analysis visualizations in Analytics 10

• Our new heatmaps!

• Version 10 of the Webtrends JS tag

• A few updates to administration in Analytics 10

• Other miscellaneous changes – now and upcoming.


More information

Analytics 10 Help: http://help.webtrends.com/en/analytics10/

Information for Administrators

http://www.webtrends.com/shared/a10-onboarding/

Analytics 10-Specific Training!

• Moving to Analytics 10

• Foundations and Report Analysis

what's new analytics 10.2 and 10.3

Technology

new reporting

new dashboards

new mobile website tag

whats new

new tag available

profiles new controls

organic mobile

mobile site spacev10