WHAT’S LOVE GOT TO DO WITH IT?

Matt Rennie

NOT MUCH

72% OF COKE DRINKERS ALSO DRINK PEPSI

(TNS IMPULSE, 2014)

61% OF PEOPLE VISIT BRAND SOCIAL CHANNELS FOR A DISCOUNT

(IBM, 2012)

WHILE 64% OF BRANDS THINK THEY VISIT TO FEEL PART OF A COMMUNITY

MIGHT AS WELL FACE IT WE’RE ADDICTED TO LOVE

(LAST ONE I PROMISE)

LOVE DOESN’T GROW BRANDS

(IPA DATA BANK)

GROWTH COMES FROM PENETRATION

GROWTH COMES FROM AWARENESS

GROWTH COMES FROM AVAILABILITY

GROWTH COMES FROM ATTENTION

AND WE’VE GOT A SERIOUS FIGHT ON OUR HANDS

FROM 12 SECONDS IN 2000 THE AVERAGE ATTENTION SPAN IS NOW 8 SECONDS

   

A GOLDFISH HAS AN ATTENTION SPAN OF 9 SECONDS

   

‘GETTING INFORMATION OFF THE INTERNET IS LIKE TAKING A DRINK FROM A FIRE HYDRANT’

   

(MITCHELL KAPOR)

BEING NOTICED IS THE SINGLE BIGGEST CHALLENGE WE FACE TODAY

   

WHAT’S THE ANSWER?

   

MAKE THINGS PEOPLE CARE ABOUT

MAKE THINGS PEOPLE CARE ABOUT

MAKE PEOPLE CARE ABOUT THINGS

>

WHAT’S LOVE GOT TO DO WITH IT?

EVERYTHING

THANK YOU

Matt Rennie