what's in it for me? - eduard dirkzwager, smz
TRANSCRIPT
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What’s in it for me?Netwerkbijeenkomst Toeristische ondernemers Zaanstad / Wormerland3 november 2011
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Koopkracht!
Modern georiënteerde hoger opgeleiden
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Genieten aan de Zaan
Aan de Zaan gebeurt het! Dat heeft nog niet iedereen door, maar jij wel. Hier regel je een huis waar anderen alleen maar van kunnen dromen. En dat in een gezellige omgeving vol water en historie, met zat winkels en cafés vlakbij en Amsterdam om de hoek. Keihard genieten dus. Aan de Zaan zit je op goud.
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UIT Magazine
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Beeldbank
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Social media scores
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Ook op mobiel internet (begin 2012)
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Speciale promotie (1)
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Speciale promotie (2)
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Toeristische informatie
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Kennis
• Bron: Nulmeting Merkkracht Zaanstreek 2011
Voorkeur onder omwonende opwaarts mobielen: Percentage (%) genoemd in top 3 voorkeurssteden, algemeen oordeel en per activiteit
Algemeen % Wonen % Shoppen % Horeca %
Werk en studie %
1. Amsterdam 72 1. Amsterdam 66 1. Amsterdam 82 1. Amsterdam 90 1. Amsterdam 89
2. Haarlem 66 2. Haarlem 62 2. Haarlem 51 2. Haarlem 65 2. Haarlem 59
3.Amstelveen 52 3.Amstelveen 56 3. Amstelveen 50 3. Amstelveen 33 3. Amstelveen 50
4. Alkmaar 30 4. Zaandam 28 4. Beverwijk 26 4. Alkmaar 32 4. Hoofddorp 29
5. Zaandam 24 5. Hoofddorp 26 5. Hoofddorp 25 5. Zaandam 23 5. Alkmaar 21
6. Hoofddorp 20 6. Alkmaar 21 6. Alkmaar 25 6. Hoofddorp 20 6. Zaandam 19
7. Almere 14 7. Almere 15 7. Zaandam 20 7. Beverwijk 14 7. Almere 16
8. Purmerend 12 8. Purmerend 14 8. Almere 14 8. Almere 14 8. Beverwijk 9
9. Beverwijk 10 9. Beverwijk 12 9. Purmerend 8 9. Purmerend 8 9. Purmerend 8
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81,3%0,2% 0,1%
7,0%
0,1%0,2%
0,4%0,2%
0,2%
0,1%
6,2%
55.000 huishoudens (OM’ers/hbo+)2/3 verhuisgeneigd
27% hiervan:15.000 huishoudens (OM’ers/hbo+)2/3 verhuisgeneigd
80% van alle verhuizingen in en naar de Zaanstreek
Kennis
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Productontwikkeling (wens)• …. Stadstrand• ….. Veerdienst• ……Industrieel erfgoed• ……Watersport
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Organisatie
Bestuur SMZ&
Brand Management
Bestuur SMZ&
Brand Management
Marketingteam ‘Bezoekers’
Marketingteam ‘Bezoekers’
Marketingteam ‘Bewoners’
Marketingteam ‘Bewoners’
Marketingteam ‘Bedrijven’
Marketingteam ‘Bedrijven’
Horeca Zaanstreek
De Maatschappij
NMZ
Rotary
Watersport
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Marketingteam ‘Bezoekers’
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Per 2012• Zaanstad draagt aan SMZ alle Zaanse VVV activiteiten over die
met ATCB worden uitgevoerd:– Informatiemanagement– Agentschappen– Stand alone ‘I points’– VVV materialen
• Nationaal en internationaal blijft in 2012 bij Zaanstad (ism SMZ)
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Zaanse uitdagingen ‘Bezoekers’• Kennis uitbreiden
• Kwaliteitsaanbod uitbreiden– Stadstrand, winkelen, horeca, etc.
• Gebruik ‘I amsterdam’ card uitbreiden
• Slagkracht vergroten– Aantal partners uitbreiden (> 75%)– Eenvoudige - bottom up - structuur
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That’s it!