WHAT’S IN CYBERSPACE?

DangerandOpportunity

Expect Danger

Drive Your Opportunity

Navigate Your Experience

How to Protect Yourself?

Outline your goals for the Web Determine which platforms work for

you Decide how much time you will

allocate Determine your transparency level Read expert sites like Mashable, Tech

Crunch, Wired and Cnet “Google” yourself regularly

Practice Online Management Be consistent in your personal,

business or organizational message Don’t lie on your profile Don’t rant about your former

employer Don’t plagiarize Update your sites simultaneously, if

possible Create “friend lists” on Facebook and

Twitter

Protect Your Online Content Study privacy policies Save text, photos logo images Archive your URLs Use content-protection sites such as

Creative Commons, Internet Archive and Copyscape

Try tools like Snagit to save Web pages

Study basic copyright rules

Seek Opportunity!

Exploit the Web!

Search for jobs Create winning

profiles for recruiters

Obtain job leads Brand your

business

Interact socially Create visibility for

your nonprofit Gain knowledge Respond to public

issues

Communicate Your Message

Invite consumers to discuss your products

Create how-to’s for your products

Increase customer service for your products

Keep tabs on projects

Interact with your staff members

Conduct webcasts, teleconferences

Distribute podcasts

Create online events

Don’t Be Fearful; Be Wise

Science is organized knowledge. Wisdom is organized life. – Immanuel Kant

It is characteristic of wisdom not to do desperate things. – Henry David Thoreau

The best-informed man is not necessarily the wisest. – Dietrich Bonhoeffer

Wisdom consists of the anticipation of consequences. – Norman Cousins