What’s In a Sign? – Creating Engaging Business Signage

Business signage is one the effective tools

for many establishments to attract

customers. Signage offers business owners

the perfect opportunity to enhance their

brand identity, creating a recognisable

symbol.

A striking signage promotes good business, but determining what comprises an engaging sign

can be difficult. Many business owners often think that they should base the design and

construction of their signage on their personal preference. Though it does play a vital role,

entrepreneurs should design their signage primarily for the benefit of their prospective

customers. In addition, they should also consider different factors to help them come up with

the best and most unique business signage.

Make it Readable

Business owners should bear in mind that they should

create an engaging and readable signage at the same time.

Creating a compelling signage is not just about putting

together a creative and unique design. They also need to

make the sign readable. Using too many colours will make

it harder to read. They should use the perfect colour

combination to come up with stylish and readable signage.

Simplicity is Beauty

When creating a design for the signage, the business owner should come up with something

that will stand out from among other establishments in the area. A sleek design helps ensure

customers will get the right message. This also prevents confusion for the customer. Business

owners should avoid using complex designs to impress. Customers are likely to have a hard

time recognising signage that has a complicated design.

Creativity is the Key

Designing a signage is also a form of art, and for an artwork to be striking, artists should think of

creative ways to catch the attention of their audience. Business owners must know how to

balance creativity and simplicity when creating signage design.

Entrepreneurs have to keep in mind that their goal is to attract the customer’s attention.

Creating memorable and striking signage is certainly one of the most effective ways to help

businesses reach their goals.

Sources:

http://www.fabsigns.com.au/

http://cncinformation.com/CNC-Router/how-to-make-the-most-of-your-businesss-signage/

http://www.gaebler.com/Attributes-of-a-Good-Business-Sign.htm