what's hot in china presentation

WHAT’S HOT IN CHINA

CULTURE CREATIVE FUTURE TRENDS

1) Highlight our common goals

2) Think macro to micro

3) Talk their language

4) Guanxi first, business later

5) Read the signs

6) Marks matter

7) Be authentic

8) Mind your manners

9) Follow us on WeChat

10) Cultural appropriation

CULTURE

01When examining a picture, a western eye may see the deer before the forest, while a Chinese reader, steeped in eastern philosophy, may consider the complex harmony of nature. Your corporate communications should also consider the balance between personal need and shared benefit.

HIGHLIGHT OUR COMMON GOALS

02THINK MACRO TO MICRO

Chinese culture places the collective before the individual. Addresses are written province, city, district, block and gate number. Chinese put surnames first, and the year before the month and date. So think about the big picture first.

03Chinese people are increasingly well-travelled, global citizens. However when it’s time to talk business on their turf, get yourself a specialist translator who understands your business and can potentially spot important communication nuances of which you may be unaware.

TALK THEIR LANGUAGE

Deluxe-Wanda partnership offers huge benefits

AN OPPORTUNITY FOR GLOBAL COLLABORATION

开始 STARTDELUXE 商业信息 • 请勿外传

DELUXE BUSINESS IN CONFIDENCE • DO NOT CIRCULATE

Deluxe acknowledges that Wanda Group is one of the world’s

leading vertically integrated cultural conglomerates. With a

rich heritage of creating, delivering and managing content in

partnership with all major and independent Hollywood studios,

Deluxe believes it can be a valuable business partner for Wanda.

It can contribute to Wanda’s continuing expansion and further

global success by supporting its screen production end-to-end

and throughout its lifecycle.

To this end, Deluxe offers the following initial suggestions for

discussion:

Deluxe creative services at Qingdao Studios

Management of Wanda’s theatrical (cinema) content

Localisation, delivery and management of Wanda’s broadcast and home entertainment library

Deluxe认识到，万达集团是世界上领先的纵向一体化的文化企业

集团。Deluxe在与好莱坞各主要及独立的电影公司在创作、传送和内

容管理等各个领域，有着长久丰富的合作传统。因此，Deluxe相信自

己可以成为万达极有价值的商业伙伴。通过提供对影视制作全过程及

产品整个生命周期的支持，Deluxe可以为万达的持续扩展及全球范围

的进一步成功作出贡献。

因此，Deluxe提出下列初步建议，以供双方讨论：

PROPOSAL

为为为1 2 3

PROPOSAL

WHY DELUXE

TECHNOLOGY LEADER NEXT STEPS

NEXT PAGEPREVIOUS PAGE 1

DELUXE 商业信息 • 请勿外传DELUXE BUSINESS IN CONFIDENCE • DO NOT CIRCULATE

Deluxe operates across four continents, has over 20 business divisions in 75 locations and employs a team of towards 6,000.

Deluxe operates a robust technology network across its sites, providing fast, seamless and secure interconnectivity. It delivers close to a million minutes of translated content and translates to over 60 languages each month. It creates over 60,000 files a month for Netflix, Amazon and iTunes with 50% of all entertainment on iTunes sourced from Deluxe. Its companies move and transfer over 1.4 petabytes of data per month and its facilities have over 100 petabytes of data storage.

Deluxe业务横跨四大洲，通过20多家公司布局全球75个地区，在册员

工近6000。

各地强有力的技术支持网络，正是Deluxe快速、无缝、可靠、互联

服务的保证。我们每月提供近百万分钟、60多种语言的翻译内容；

我们每月为Netflix, 亚马逊和iTunes创建的文档超过6万份；iTunes上

50%的娱乐资源来自Deluxe。Deluxe旗下各公司每月传送和转送的数

据超过1.4 PB，而我们的数据储存能量更高达100 PB。

20 business divisions4 continents 6,000 employees 75

locations

GLOBAL REACH

PROPOSAL

WHY DELUXE


NEXT PAGEPREVIOUS PAGE 8DELUXE 商业信息 • 请勿外传

DELUXE BUSINESS IN CONFIDENCE • DO NOT CIRCULATE

Deluxe理解，万达集团通过其青岛东方影都影视产业园区为国际国内

重要的剧情片制作提供服务。就像摄影棚设计领域的佼佼者松林制片

厂一样，Deluxe在顶级创意服务设施的设计、建造、管理上，也是行

业公认的领袖。Deluxe坚信，以它独特的专业知识和在影视业的长期

关系，可以为万达提供重要的竞争优势。

Deluxe understands that Wanda Group will be servicing major international and local features through its Qingdao Studios. Just as Pinewood is a leader in its field of studio design, Deluxe is a recognised leader in its speciality: the design, construction and management of the highest-quality creative services facilities. Deluxe strongly believes it can provide Wanda with significant competitive advantage through its unique expertise and long-standing studio relationships.

DELUXE CREATIVE SERVICES AT QINGDAO STUDIOS

为

PROPOSAL

WHY DELUXE


NEXT PAGEPREVIOUS PAGE 2

04Be patient with Chinese companies. Good things come to those who wait, but only once trust has been established.

GUANXI FIRST, BUSINESS LATER

CREATIVE

0405READ THE SIGNS

Chinese design is rich with symbolism. Numbers have meaning. Colours have meaning. A single brush stroke can convey a lifetime of feeling. So ask a local expert to consider the hidden meaning of every element of your communication carefully.

wood forest large forest

LONG LASTING

PERFECT

LUCKY

MAKE A FORTUNE

DEATH

numbers colours

JOY / WEALTH / CELEBRATION / PROSPERITY / LONG LIFE / BLOOMING

EMPEROR / ROYALTY / HAPPY / GOOD FAITH

WEALTH / METAL

DEATH / DARKNESS / GORY

PURENESS / COURAGE / SADNESS

OPENING CEREMONY 08.08.2008

FORTUNE NUM8ER

2013BUDGET BOOK

BRIGHT FOOD GROUP HOLDINGS PTY LTD

CONFIDENTIAL光明食品集团控股


2015年预算表

光明食品集团控股


CONFIDENTIAL

201 年预算表

CONFIDENTIAL光明食品

BRIGHT FOOD GLOBAL DISTRIBUTION COMPANY LIMITED

76.3%

74.8%

69%

83%

%

%

香港日本新加坡

中国中国

23.7%

25.2%

31%

17%香港日本新加坡

中国中国

2,425.7 2,481.0 2,532.6

9,757.3 9,807.0 9,735.5 9,709.5 9,605.6

2,367.22,305.6

日本

新加坡

FINANCIAL

06Thinking of creating a Chinese version of your logo?

Chinese characters are pictograms that often reflect their natural origins. So consider their meaning and sounds beyond their literal translation.

Above: The Chinese pronunciation of ‘Kerker Kerler’ means ‘tastes good’, while Ikea and Carrefour have manipulated the pictograms of their logo to reflect their business purpose.

MARKS MATTER

BE AUTHENTIC Show your respect for your host’s success. Acknowledge their customs and hospitality, but remain authentic to your own roots. Many brands have failed to ‘look Chinese’ when their own national heritage would play just fine.

07

Looking Chinese

Respectfully local Authentically Australian

年年

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新西兰村落稀疏的丘陵，正是麦卢卡茶树的家园。特有的树种、独特的土壤、合适的气候，原生物质Methylglyocal 甲基乙二醛得以孕育；天地精气灌输，更兼洁净雨露滋润；本土蜜蜂吮汁成蜜，乃得精华。

MGOTM纯天然麦卢卡蜂蜜

科学是品质的支撑。新西兰蜜纽康率先采用MGOTM纯天然麦卢卡蜂蜜科学标定方法，获得政府批准，殊荣有加，遂成行业标杆。

蜜纽康始终坚持消费者对精致品质的严格要求，精选新西兰原产纯天然麦卢卡蜂蜜，精益求精，坚持原产原封，回馈消费者钟爱。请认准蜜纽康及MGOTM 麦卢卡蜂蜜的标识。

蜜纽康祝愿各位华人朋友新年吉祥！常用蜜纽康MGOTM纯天然麦卢卡蜂蜜，滋润生活、生机勃勃！

MGOTM MGOTM 30+ MGOTM 100+ MGOTM 250+ MGOTM 400+ MGOTM 550+30 公 100 公 250 公 400 公 550 公

100% PURE NZ

MGOTM

www.manukahealth.co.nz

馈友奉亲

滴滴在心

蜜纽康

蜜纽康WeChat

HEALTHCARE

TOURISM

EDUCATION

08Formalities and ceremony are still observed by many people. So don’t call your elders by their first name, be prepared for a time-consuming lunch and put some thought into your corporate gifts.

MIND YOUR MANNERS

CONFIDENTIAL



CHINA & ASIAN MARKETS DEVELOPMENT AND REGIONAL EXPANSION MASTER PLAN 中国与亚洲的市场发展与区域扩展的总计划

CONFIDENTIAL



中国与亚洲的市场发展与区域扩展的总计划 CHINA & ASIAN MARKETS DEVELOPMENT

AND REGIONAL EXPANSION MASTER PLAN

1

2

3

5

11

28

19

23

楚河

漢界

服

的亚洲

的与

服的市场的

• 中国

• 中

• 新国

香港

BANNERS

FUTURE TRENDS

09FOLLOW US ON WECHAT

The sophistication, prominence and adoption of Chinese social media and e-commerce far exceeds our usage in the West. Embrace the opportunities that QQ, WeChat, Weibo and a multitude of other platforms can bring to your business.

Monthly active usersSource: linkinfluence.com

850+ million

600+ million

287+ million 200+

million

SKYPEYOUTUBE

WHATSAPPUBER FACEBOOKAMAZON

TINDERINVESTMENT SERVICES

GET YOUR LAUNDRY PICKED UP BY STARTUP

IN-STORE PAYMENTS

ADD A BANK OR CREADIT CARD

SPLIT THE BILL

NEWS

CHARITY DONATION

GAMING REWARDS SEND LUCKY RED ENVELOPE

HAIL A CAB AND PAY FOR IT

DO SOME SHOWROOMING

ORDER WATER DELIVERY

BOOK A KARAOKE SESSION

SHARE REAL TIME LOCATION

MANAGE A PERSONAL WEALTH FUND

TRANSFER MONEY TO FRIENDS

HOSPITAL APPOINTMENT

INSTAGRAM

The amazing ways WeChat is used in China

Happiness is having breakfast with the ones you love.

WeChat landing page of GBhui.com (广百荟)

Friendship, growth and following your dreams.

Happy life is being with your family.

0410CULTURAL APPROPRIATION

China’s economic influence is unquestionable. In the years ahead, we should also expect to see it’s cultural influence grow in ever more interesting ways. Brands as diverse as Li-Ning, Huawei, Tsingtao, Alibaba or Bank of China may usurp their American rivals, not just in terms of price, but also quality and desirability.

EVOLVING MARKETSChina is not the China of twenty years ago. Tradition remains but cross-cultural influence is everywhere, particularly in Tier 1 cities such as Beijing, Shanghai, Guangzhou. So don’t be afraid to try something new and move the conversation forward.

WRAP-UP

THANK YOU

SUITE 2, LEVEL 1234 GEORGE STREET SYDNEY NSW 2000 AUSTRALIAwww.bwdcreative.com.au

what's hot in china presentation

Marketing