Sunday, March 17, 13

Restaurant Menus are a DinosaurIn the era of Mobile, Google Maps, and the Quantified Self....

...The notion of a static menu that HIDES information is absurd.

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what’sGood!What’sGood is a transformational technology that takes static restaurant menus and makes them:

Searchable

Sortable

And best of all, Personalized!

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What We’ve Got

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A MACHINE LEARNING platform for analyzing food.

NATURAL LANGUAGE ALGORITHMS that can qualify food as:

Popular VeganLow CalorieGluten-Free

Atkins DietNut-FreeLactose-Free...or whatever is “Good” to you!

For 50MM Menu Items across the US

Roughy 70% of ALL RESTAURANTS in the country.

BigData for Food

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*A Real Search In West Hollywood(@Fairfax and Beverly Blvd)

Menu Ranked by Popularity Now, Filter out only Gluten-Free

Reddit for Menus

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Now see how the ribs stack up in LA and the US.

Look, they don’t even have that many calories!

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Find your perfect dish in 10 seconds or less.

Anywhere, anytime, anything!

The One Big Thing

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The Ballers

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Brandon Kleinman, CEO

- Strategy Director TBWA\Chiat\Day- Founder Brainmuffin Labs- Disney Imagineer- Needs 4 hours of sleep

Avesta RasouliFounder of Coloft

David SeguraCEO of Giant Media

Tim Shea, CTO

- Head of Tech TBWA\Chiat\Day- Serial Entrepreneur- Data Scientist- Mobile Developer

Advisors:

Founders

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Why Us?We understand Brands and how they think.

Are avid health fanatics & foodies ourselves.

Understand Niche Groups’ pain of finding food.

But Primarily:

We understand how to execute and build a technology and a brand from scratch!

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Revenue Models

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Incentivize:

- Health care providers- Wellness centers- HMO’s- Weight loss programs- Hospital networks

Reduce costs & risks

White-label Partners

Benefits:

- Reduce Insurance Claims- Affect Premiums For Preventative Medicine- Support 360° holistic treatment

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Lauren Cornell, RD Elana Sussman, RD

“Life-threatening diagnoses like cancer, heart attacks, and Diabetes require life-altering changes to people’s eating habits.”

These doctors would prescribe one of WhatsGood’s premium filters to patients, enabling them to continue a normal life while eating healthy.

Nutritionist Advisory Board

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Health Providers leverage the WhatsGood platform to reduce costs.

WhatsGood creates a customized version of the app for their customers. WhatsGood words with our R.D.’s to build custom filters and algorithms to account for sodium, calcium, glucose etc.

Patients easily transition to their diet while on-the-go.

Provider pays a recurring per-user license fee of between $1-5

Why The Love It:

- Diet is a key contributor to exasperating “hyper-tension” our application causes a reduction in claims

- When selling plans to corporations and individuals their digital assets serve as a key differentiator

Health 2.0

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The Big Vision

Sell products, diet systems, & coaching

“Own the category”

Massive Opportunity:

**Weight Loss/Snack Foods/Supplements/Coaching**

**$60B/Year Industry**

Big Data platform making consumers healthier and health providers happier.

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Traction

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Product integration with wearable Jawbone “UP” device

WhatsGood Mobile and Big Data extension provides users 360° picture of their fitness

Roadmap for 2012

Jawbone “UP”

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Development of White-Label application & proprietary algorithm

Application showing users “Points” on-the-go

Negotiating specifics with Biz Dev

Weight Watchers

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Partnerships with A-List Media and Promotion Co’s

Vice NetworksFood & lifestyle web video & TV series

Huffington PostFoodTech column

CAA and Wagstaff PRCelebrity Chef users and invite-only events.

GrubWithUsDining events & focus groups with evangelists.

Marketing

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Trusted partners for doing User Acquisition and Market Research projects on the cheap:

Grandparents.comBaby Boomer products and services GlutenFreeSaver.comGluten Free daily-deal site

The RundownNightlife and culture newsletter

Distribution

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Summary

Sunday, March 17, 13

LA Beta Test complete - Jan/Feb 2013

Reacting to feedback - New UX & iOS Native - 4/15

Go-Live, App Store, & Distribution Partnerships - 5/1

Fundraise Complete - 4/1

Seeking A Few Strategic Investors and Partners for Our Angel Round

What Now?

Sunday, March 17, 13

Thank You

Sunday, March 17, 13