whats app doc
TRANSCRIPT
![Page 1: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/1.jpg)
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Designing for Apps vs. WebDigital Experience Design & StrategyWorkshop #4
August 26, 2015
![Page 2: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/2.jpg)
2
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
What’s App, Doc?
![Page 3: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/3.jpg)
3
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Technology
![Page 4: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/4.jpg)
4 4
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
4
A “phone” is hardly a phone at all…
…in fact, it’s a lot more than that.
![Page 5: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/5.jpg)
5
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Mobile apps have (easier) access to all of the sensors on your mobile device…GPS, camera, biometrics, accelerometers, and chronograph.
![Page 6: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/6.jpg)
6 6
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
6
But for all their “mobility”…
…apps don’t scale (particularly well) across devices.
![Page 7: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/7.jpg)
7
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Behavior
![Page 8: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/8.jpg)
8 8
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
8
Did you know…
…that you can add a website bookmark to your smartphone “desktop”?
![Page 9: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/9.jpg)
9 9
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
A tale of two desktops…
…which one are you?
![Page 10: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/10.jpg)
10 10
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
10
It’s a commitment…
…maybe not THIS big a commitment, but still a commitment.
![Page 11: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/11.jpg)
11
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Governance
![Page 12: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/12.jpg)
12 12
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
12
The web is like 7-11…always there for you…
…but apps are a little more “high maintenance”.
![Page 13: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/13.jpg)
13 13
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
13
In some places there are rules…
…and in some places there aren’t.
![Page 14: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/14.jpg)
14 14
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
14
Summary Technology• Access to device features and data• Responsiveness
Behavior• Organizing the desktop • Commitment to use
Governance• Managing updates• Development standards
![Page 15: Whats app doc](https://reader036.vdocuments.us/reader036/viewer/2022062302/58ab7ee91a28ab3e738b4dcd/html5/thumbnails/15.jpg)
15 15
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
15
Thank you.