what’s your organization’s innovation score & how can you ... · innovation engineering...
TRANSCRIPT
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What’s Your Organization’s Innovation Score& How Can You Increase It?
Carla Brown, Press the Go Button@[email protected]
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Why Innovate?
We don’t wantour organization
or careerto die
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Why Innovate?
We all want tosolve really tricky
problems
Photo: Ashley Batz, StockSnap
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Work can make usfeel energized
& alive
Why Innovate?
Photo: Daniel Bowman, StockSnap
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Is Your Work Innovative?
OR
Kazu End, StockSnap
Patrycja Tomasczyk, StockSnap
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Scoring Innovation
• Survey based on data since 2009 by theInnovation Engineering Institute
• 20,000+ Innovations in our portal• 100,000+ Managers• $11.4 billion in active projects• Fortune 10, Fortune 100, Small Companies,
Non-profits, Universities
Answer NowBased on your
perceptions of yourorganization
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Innovation Agreement
Do you PERSONALLY agree that your organization needs to accelerateinnovations that are meaningfully unique versus your competition?
How URGENT is it for your organization to take action on acceleratinginnovations that are meaningfully unique versus competition?
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Get Agreement in Your Organization
WHAT is an Innovation?Specifically - how would you know one when you saw one?
WHY do you Innovate?Explain in a way that would motivate workers & leadership.
How to Improve YourInnovation Agreement Score
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Customers are willing to pay more money for it.A Product or Service is Meaningfully Unique when…
WHAT is an Innovation ?How would you know one when
you saw one?
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you better be CHEAP.
MeaningfullyUnique
If you’re not
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Low Cost Quick Delivery Voice ofCustomer
High Quality Innovation
Self Reported Company Strategy n=738Georgia Tech
ProfitMargin
%
Innovation is far more profitable as a business strategy!
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WHY Innovate Now?
Birth
Growth Cost Cutting
Death
Highest Profits
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Innovation Ignites Never-ending Life
Less EfficientAt Start
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Innovation System
How confident are you in the reliability of your company’s system for creatingand executing more profitable products, services, customers and or markets?
Overall how SUCCESSFUL do you feel your organization has been withinnovations?
Are you PESSIMISTIC or OPTIMISTIC about your company taking action onaccelerating innovations that are meaningfully unique versus competition?
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When most people think of InnovationThey think about
inventing new ideasWe say innovation is the ability to bring ideas
all the way to market
To do this, you need an innovation system
BUT
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Applies the System Thinking of …
Dr. W. Edwards Deming
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“94% of failures are due to the SYSTEM6% are due to the worker”
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The Results FactoryWe need help.
We have lotsof RED Results
RED INK RED FACED
RED = Failures, Mistakes, Problems
We need 2 volunteers to work for our company ...
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Our Objective is RED RIDDANCE
That Means No RED BEADSin our daily work
ONLY WHITE BEADS
The Results Factory
Our Red Riddance process wasdesigned by
E. Go. Guru. Consultingand therefore, it is perfect,
and will not need to be changed.
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We are a fair company.
We reward great performance.We punish failure.
There are plenty of replacement businessleaders out there if you can’t cut it.
The Results Factory
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Recommends
E. Go. GuruConsulting
1. Dip paddle into the bowl.
2. Lift paddle 4 Inches
3. Tilt at 47 degrees
If angle is perfect you will get all white
and we will have RED RIDDANCENOTE: Empty Holes Count as Red
The Results Factory
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In sequence, draw beadsKeep paddle at 47 degree angle
remember no RED BEADS
GOAL TODAY: 9 or less Red Beads
Draw Now
The Results Factory
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Recognition for ourTOP PERFORMER!!!
The Results Factory
The bottom performing employee -you are going on probation.
The future of your job depends on improving yourperformance.
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Benchmarking indicatescompetition is at
5 or fewer Red Beads
Let’s ask employees for ideas
E. Go. Guru Consulting
The Results Factory
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We don't have thetechnology
However there is a newtechnology, that ispatentable, that we couldlicense.
Idea #1
The Results Factory
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We can’t afford to pay for a technology.Besides, that’s what we pay R&D to do.
Response
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Our suppliers have ideas for howto reduce RED…
Maybe we could get themtogether to see if they can help.
Idea #2
The Results Factory
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Not possible.
We just negotiated vendor contracts thatcut cost 12%…this could increase ourcosts.
Response
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We could educate and enableemployees to help us.
Idea #3
The Results Factory
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Get real!
Our people aren’t creative.
Besides we can’t take forever - we needresults before the end of the quarter.
Response
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The CEO is EXTREMELY unhappywith the whole “Idea Thing”
“New ideas take too longand are too risky…”
We need people to work harder.Making an “example” of someone that usually works… especially
in today’s tough job market.
The Results Factory
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Top performers …
The future of the companydepends on YOU!
Lowest performer ...
You’re FIRED!
The Results Factory
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E. Go. GuruConsulting
Makes anotherRecommendation
Incentive Pay3 or less Red Beads
Means 30% Pay Bonus!
Draw Now
The Results Factory
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Competition has moved from5 to 2 Red Beads
Sadly, we are out of business!Big Round of Applause for All Our Volunteers
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Volunteers
Even when youknew it wasrandom, how didit feel when yougot red beads?
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The Secret isSYSTEMS
SYSTEMSthat ENABLEEmployees
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+
= SuccessBig Idea
= 80% Failure
+
AverageCompanySystem for
Development
InnovationSystem for
Development
Big Idea
A Really Great Idea Is Only the Beginning
Study
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Learning Mindset
Managers basically agree that our organization’s ability to learn is the keyto our competitive advantage.
The basic values of this organization include learning as key toimprovement.
We are good at capturing what we have learned so that others in theorganization can make use of it.
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Traditional Model for Idea Generation
Brainstormingdraining
Before After
Suck MethodUses Your Brain Like A
LIBRARY
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Innovation Engineering Model for Idea Generation
Stimulus sets off a CHAIN Reaction!
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Where To Go On Vacation?
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Where To Go On Vacation?
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At Their MostBasic
IDEAS
are Feats ofAssociation
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Brain DrainingCreate a list of ideas for
new playgrounds
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Demonstration ofStimulus
Give TWO Wordsthat Would NEVER INSPIREan idea for a playgrounds
This is one of 70+ tools that weuse to help teams create ideas
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Stimulus MINING
FUTUREMining
UNRELATEDMining
Stretch Mining
PATENTMining
WISDOMMining
TechMining
LEAP & CORE LEAP & CORE
MARKETMining
INSIGHTMining
Classic Mining
CORE
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Innovative Leaders are Comfortable Saying:
“I don’t know”“I need help”“I fail a lot”
They bring aLearning Mindset
Photo: Nashad Abdu
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Innovation Pipeline
Our innovation strategy is clearly communicated so everyone knowsthe targets for improvement.
There is top management commitment and support for innovation.
There is a clear link between the innovation projects we carry out andthe overall strategy of the business.
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Biggest Challenge In Delivering InnovationNeedIdeas
62%
27%
11%Project Management that
Increases Speed &Decreases Risk
Projects inalignment with aleader’s vision
Survey, Innovation Engineering Conference, 2014
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A FUTURE FOCUS was10 times more predictiveof success than a "Voice ofthe Customer" approach.
PROACTIVE Innovationvs.
REACTIVE Innovation
Alignment Starts with a FUTURE FOCUS
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“Did customers ask for the electric light? No.They never asked for it, the producerproduced it. No one asked for a car, nor atelephone. No one asked for a copymachine or a fax machine.
Innovation does not come from thecustomers. Innovation comes from theproducer, from people who are responsiblefor themselves and have only themselves tosatisfy.” – Dr. W. Edward Deming
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“Management’s Job
is one of Prediction”
There are no certainties
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Leadership Defines
& WHY we need it
WHAT we need
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EMPLOYEES invent
HOW to solve
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Military Approach Shifted:From “Command & Control” to
“Commander’s Intent”
In the absence of further orders you wouldknow what to do….
Definition: A clear and concise expression of the purpose of theoperation and the desired end state that supports missioncommand, provides focus to the staff, and helps subordinate andsupporting commanders act to achieve the commander’s desiredresult without further order, even when the operation does notunfold as planned.
Photo: Tyler Barnes, StockSnap
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Creating anInnovation Culture
Examples of Blue Cards
Products &Programs for
New Customers
Cost Savings AreasConstraint
must be greaterthan $50,000
More CustomerDriven Ideas
Constraintmust apply to
at least 5customers
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What is NOTStrategy
Sell $12M more - orIncrease Profits 20%
That’s an outcome of a strategy
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Strategy also defineswhat we are going to
STOP DOING
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Without Absolute Clarity onWhat Success Looks Like…
Being a Change Agent is Very RISKYas there are no rules
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Collaboration
Our organization or team has instituted formal processes to networkoutside the company to find new ideas for processes or products.
Our organization makes it easy and encourages other organizations toapproach us with new ideas, potential solutions or new opportunities.
The people I work with cooperate to get the job done
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What is a rose? “Beauty”
“Beauty”
“Beauty”
What Happens Without Diversity:Clones Create Clones
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What is a rose?
Diversity Multiplies Impact of Stimulus
“Beauty”
“Vitamin C Tea”
“Rose Water”
“Tango”
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Minimum Goal - 12 ideas implemented per employee/yearWorld Class - 100 ideas implemented per employee/year
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Pre-research& Innovation
Exercises
30 MinuteKick-off
CollaborationCOLLEGE
1 Day
What & Whywith Constraints
Define Need
STRATEGICNarrative
Training Build onideas
publicly&
privately
Measure& Sort
Test,Implement,
Queue Report Lessons /
Repeat
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Rapid Research
Our organization has processes to allow for frequent experiments (orpilots) of new ideas in search of new innovations.
In this organization, we do a lot of quick informal market research.
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Meaningfully UNIQUE IdeasSpark FEAR
BUT WAIT
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Fear is Understandable with Real Innovations
Purc
hase
Inte
nt
New & Different
Wow! New & solveda real problem
A new offering but itdidn’t solve a realproblem
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Build Courage
PROOF
Customer PROBLEM
By Making the Unknown Known….
Benefit PROMISE
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Build Courage
By making iteasy to run
experiments
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MATH is theGas Pedal
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Step 1: Deconstruction into a few key factors
Step 2: Estimate factors
Step 3: Do simple math
Math Starts with Fermi EstimatingCreating estimates with limited information
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We MUST Respect Emotional Nature of Fear
“Re-Label” with Equally Emotionally Charged Wording
Fear Death Threat“No” Death Threat
Can’t Make it Death ThreatCan’t Afford It Death Threat
Can’t Sell It Death Threat
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Expensive & SlowFEAR Reduction System
1. Plan
2. Study2. Study2. Study2. Study
2. Study2. Study2. Study2. Study
2. Study2. Study2. Study2. Study
Old World New World
Plan - Do - Study - ActFail FAST Fail CHEAP
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ACCELERATOR Sessions
Still UglyIdeas
DAY 2
Less UglyIdeas
DAY 3
Good enoughto Go to Discover
Patents FiledTrademarks Filed
DAY 4DAY 1
Really UglyIdeas
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How long does it take to design, run and getstatistical results from customer research?
6%
8%
14%
38%
34%
THAT IS NOT FAST!A. 1 to 2 Hours
B. 1 to 2 Days
C. 1 to 2 Weeks
D. 1 to 2 Months
E. Over 2 Months
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1 MonthFor Test
1 MonthAnalysis
1 MonthPrep+ + =
4 LearningCyclesa Year
90 MinutesFor Test
90 MinutesPrep+ =
2Cyclesa Day
=500
Cyclesa Year
Let's Do the Math on Learning Cycle Time
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The faster you fail,
the sooner you get successful
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Patents
Patents are very important to our organization.
Our organization proactively encourages internal use of patents andoutside licensing of our patents and technologies.
Our organization supports employees quickly filing provisional patents fornew innovations for work systems and or customer offerings.
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CLASSICMargherita
Shredded Cheese = 50¢Buffalo Mozzarella = $3.00
Make our own Mozzarella
New Cost = $1.00Better Taste, QualityPatent & Trademark
NET: Increased Customer VALUE & Greater Profitability
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Fastest, cheapest wayto OWN a patent
Patent
Patent writingin about an hour
Ideas to Patents™
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Ways to Get Started
Anyone
Host me for a free InnovationBrown Bag
OR
Ask me to speak with yourorganization’s leaders aboutcreating an innovation culture atyour organization
Anyone
Host me for a free InnovationBrown Bag
OR
Ask me to speak with yourorganization’s leaders aboutcreating an innovation culture atyour organization
Organizational Leaders
Attend an InnovationEngineering ExecutiveExperience for 1.5 days
Organizational Leaders
Attend an InnovationEngineering ExecutiveExperience for 1.5 days
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Innovation Systems
Mission: To Change The World throughSystems that Enable Innovationby everyone, everywhere, every day,resulting in increased speed to market (up
to 6X) & decreased risk (30 to 80%).
Carla Brown, Press the Go Button@[email protected]