what’s hiding in your...what’s hiding in your data? wednesday, november 14, 2018 paul gibbons,...
TRANSCRIPT
What’s Hiding in Your
Data?Wednesday, November 14, 2018
Paul Gibbons, New Vue Solutions
Ben Story, Avius
Emily Burrows, Holovis
Session Description• Industry experts Holovis, Avius & New Vue will lead a discussion about data, its value and
challenges during IAAPA Attractions Expo 2018
• The aim is to provide a lively and entertaining session sharing their experiences of how they gather data then use it daily to make real-world decisions.
• Our twist ? The audience will decide the topics to be discussed and presented in real-time
• In a world driven by data see how data can be collected and used to gain business insight to drive key decision making. Ticket & Attendance Data, sales, customer data, customer experience feedback. Real world uses of BI
• This session will explore how to intelligently and creatively gather this data and use it most effectively, whilst simultaneously enhancing the guest experience
AgendaSession Overview- Explanation of voting & topics
Introduction- Tyler Pellerin- Legoland
Introduction- Ben Story- Avius
Introduction- Paul Gibbons- New Vue
Introduction- Emily Burrows - Holovis
Summary of Votes Display
- Vote Q’s Responses
Open Forum Q’s & Answers from the Floor
Closing
Optional Speaker Topics (Voting system)• Linking data from ticketing / POS / on ride experiences / theming and surveys into one integrated experience
• How can data be used to simulate crowd dynamics to prepare for disruption?
• Dealing with upset passengers and how it relates to attraction visitors
• Is the online survey dead or simply evolving?
• Comparing & Measuring Guest Experience- Airports vs Attractions
• Feedback types debunked & demystified. Online/ Email Survey/ Face to Face
• How can personalized experiences be created using real-time data
• What are the benefits of using data to drive real-time footfall?
• How can biometric data be captured and utilized?
• When does the experience begin? Data informing the very first move
• What impact with AI and other emerging technologies have on customer experiences?
• BI & Revenue Management
• BI & FEC/ Arcade
• What can Business Intelligence do for me - do I need a BI tool? Inc data sources
• How are attractions collecting data in 2018?
• Restroom cleanliness vs Overall Satisfaction – where’s the correlation?
• How can data enhance the guest experience in real-time?
What can BI do for me?
All of the above!
Data Collection- SourcesComplex Systems and Suppliers
• Mobile App
• Online Sales
• Waivers
• Email Preferences
• Annual Pass
• Donations
• Any Payment
• Any device
Data Collection- SourcesConsolidate & simplify
• Information at your fingertips
• Effectively Manage what you measure
• Quick & Easy
• Single Version of the Truth
Browser App Email
Improve Guest experience Real Time
• Waiting in line
• Cigarette Smoke in line
• Trigger alert to GM
Improve Guest Experience Restroom
Cleanliness
• Dashboards used:
• Operation effectiveness- staff schedules
• Improve Guest Experience
BI for FEC’s/ Arcade (LIVE)Overvue of Data Analysis for an FEC
• Illustrate where FEC’s can collect data.
• We don’t sell tickets… do I have data??
• Play Video
BI for FEC’s/ Arcade (LIVE)Overvue of Data Analysis for an FEC
• Illustrate where FEC’s can collect data.
• We don’t sell tickets… do I have data??
• Staffing levels
BI & Rev ManagementOvervue of Revenue Management
• Illustrate what promos are working
• POS staff upsells & rewards
• Combining promo & staff analysis
www.avius.com
Ben Story
863 207 1641
www.holovis.com
Emily Burrows+441455553924
www.new-vue.com
Paul Gibbons404 852 1904
www.legoland.com
Tyler Pellerin407 288 4831