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Is A. What. Meme?. By: Michael Maeltzer , Carly Ringo , Andy Estabrook , and Michael Segoviano. MEME. GENE. REPLICATION. CULTURE. NATURAL SELECTION. Richard Dawkins. A meme is a “a unit of cultural transmission”. In other words, a meme is an idea, behavior, - PowerPoint PPT PresentationTRANSCRIPT
Richard Dawkins
A meme is a “a unit of cultural transmission”
In other words, a meme is an idea, behavior, style, or usage that spreads from person to person within a culture
MEMES ARE LIKE GENES
Memes are replicators
They have the ability to be passed from one individual to another, or between groups of individuals
“Memes appeared in human evolution when our ancestors became capable of imitation. From this time on, two replicators memes and genes coevolved.”
“The copying of memes from one person to another is imperfect, just as the copying of genes from parent to child is sometimes inaccurate”
SUSAN BLACKMORE
The replication process of memes relies on our ability to imitate, or reproduce, the meme in question. This process is not perfect and as a result…
“Whenever people copy skills, habits or behaviors from one person to another by imitation, a new replicator is at work.”
“Most important is that memes compete with other memes and produce memetic evolution, the results of which then
affect the selection of genes.”
SUSAN BLACKMORE(CONTINUED)
“No matter how you might be able to conceptualize cultural phenomena in biological terms you can independently conceptualize them in social terms ”
According to John Wilkins:
Vehicles reproduce but only genes replicate
longevity: the longer any instance of the replicating pattern survives, the more copies can be made of it
fecundity: the faster the rate of copying, the more the replicator will spread
copying-fidelity: the more accurate or faithful the copy, the more will remain of the initial pattern after several rounds of copying
Affordances of MemeCirculation
“A ‘meme pool’ is an accumulation of ‘memes’ in a society and functions like a gene pool.”
“Meme media technologies, when applied to Web contents, open a new vista especially in the circulation and reuse of scientific knowledge.”