what your brand says about your business
DESCRIPTION
Your business has a brand. This slide deck shows you how to define your brand 'personality' and how to use that in content marketing and communications to win new business. Creative Agency Secrets and Creo Designs teamed up to host a free marketing training seminar on branding for businesses. View the event recording at http://youtube.com/CASecretsTRANSCRIPT
What your brand saysabout your business
True or False?
Every Business has got a brand
It’s what you do with it that matters
So what is a brand personality?
The experience customers get when doing business with you
So what is your brand personality?
Open to ExperienceConscientiousnessExtraversionAgreeablenessNeuroticism
The Big 5 Personality Traits 1961
Test your brand personality
This is a continuum
Personable and friendly……………………………………………….Corporate and professionalSpontaneous and high energy………………………………………Careful thinking & planningModern or high tech..…………………………………………………………..Classic and traditionalCutting edge………………………………………………………………………………………….EstablishedFun………………………………………………………………………………………………………………SeriousAccessible to all…………………………………………………………………………………………..Upscale
Place a dot showing where your business sits on each line
How did you do?
Dots to the Left?vs
Dots to the Right?vs
Dots in the Middle?
Why use a brand personality
Sound more humanWhy don’t we write as we speak?
Dressing up for workWhy how you behave affects brand
Create a verbal ‘wardrobe’How would a person speak?
Do a language analysis
Read what your company writesMemos & noticeboardsWebsite and customer letters
Does it match your ideal personality?Inside versus outside
Count the number of different stylesAgree on 1 and stick to it
Selling using Content Marketing
Writing, talking and reading information about your brand and its products / services
Where can your prospect ‘bump into’ your brand?
What can you learn from the ‘tribe’ about your business brand?
An experiment
The answers
Creative Agency Secrets
Personality:An educator who shares insight and good ideas. Happy to disrupt the marketing establishment as long as it can be proven to work. Mid-scale pricing with top end expertise and longevity.
Content MarketingTips and tricksNew tools we find onlineHow To guidesLearning events
Write once use 3 times
Build and grow your tribe
1. Database2. Write to your list often3. Develop new lists4. Make clear offers5. Follow up6. Rinse…. Repeat
It’s not Rocket ScienceIt’s diligence and persistence
How to do this
• Face to face working meeting• Get questions answered, a list of actions for the
first 2 weeks & top 3 priorities for your business• Full refund guarantee if not satisfied• $350 $250 – today only.
