DCLG

What You Do MattersVicky Coelho

What You Do Matters

Troubled Families

National fire and resilience

Weekly bin collection support scheme

WW1Commemorations

Love Your Local Market

campaign

…they are all DCLG policies and areas of responsibility

What do the following have in common?

Right to Buy housing scheme

How it all started - One Department Day 2012:

The event brought all directorates and offices together to:

•build understanding of what different parts of the Department do and how they can work together more effectively

•create a sense of unity and common purpose

Achievements:

•85.7% said the event had improved their understanding of what the Department does

•77.4% said it helped their understanding of how everyone can work together more effectively

•Overwhelmingly positive response – (71%) valued visiting each others stalls, (58.4%) enjoyed the opportunity to meet others

What You Do Matters

The challenge - only 22% of people said they were proud to work for DCLG (People Survey 2012)

•Focus group research found that:– people wanted to know that the Department’s policies are having a positive

impact in the community – that the Department work’s is respected by the general public, third parties and

across the rest of Whitehall

•The What You Do Matters campaign was devised – videos posters, articles and events

What You Do Matters

Still no ‘elevator speech’… •February 2014 – launch of the DCLG core narrative – not just about communication but about shaping how people think and develop policies:

•How do we bring this to life for people?

What You Do Matters

Our job is to create great places for people to live and work. We have four main work areas:

• Better local services for people• Supporting people to grow and create jobs• Supporting strong communities where

people feel they belong• Helping people to have a home of their own

What You Do Matters

One Department Day 2014 - What You Do Matters

•Different format this year:• staff visits around the country to find out how our work in each of the four areas

is having an impact out in the community • people taking part will be reporting back ‘live’ from the visit using Yammer

• Launch activity:• all staff event with the Permanent Secretary• Better Department stand, Yammer teach-in

sessions where colleagues can find out more about the visits and sign up, quizzes and competitions

• introduction of the What You Do Matters video

• Progress so far:• over 800 people attend the Permanent

Secretary’s event• over 307 colleagues signed up for visits via

Yammer

The story continues…