What will the future market for e-content look like?

Will it be…

PublishersReaders

… dominated by few…

PublishersReaders

… or will it be an open market?

Booksellers

Online retailers

Vertical websites

Direct sales

Chains

Do we risk creating monopolies?

Digitisation done by few internet players, not by publishers

Variety of standards and formats,many of them proprietary

Technology gap in the book industry,lack of e-content strategies

OK, monopolies are a bad thing.But is there a market at all?

Reading will be mobile…

… wherever you are…

… very mobile indeed

http://www.libreka.de/

Our Vision

libreka! is the leading internet platform

for the German book market

Our Mission

libreka! increases publishers‘ and booksellers‘ reach. libreka! opens up new business models and sales channels for publishers and booksellers.

libreka! protects intellectual property. Publishers have full control over their content.

libreka! creates a level playing field for the e-content market.

What does libreka! look like today?

Perspective:Selling e-content

e-Book-Download (PDF)

Device independent e-Books

Scannedbooks

PDFs, digitally generated

Fully marked-upXML files(epub)

But book production is fully digital – or is it not?

Scanning

PDF generation

libreka!conversion

Format-independentproduction process

PDF output(web-ready)

Live

.epub .pdf

Page flow formatted on the fly pre-formatted

Page size variabel fixed

Optimised for mobile devices PC screen and print

Content base starting to grow, major publishers are adoptingepub

more than 100,000 ebooks worldwide

Technology open source proprietary (Adobe)

Standardisation open standard originally proprietary

Having fixed the format issues,how will we sell e-content?

… to come

Download of chapters and individual pages

Print-on-Demand

Mobile Reading

Combined offers of p-books and e-books

Download terminals in bookshops

Facts & figures

850+ publishers currently participating

90,000 books submitted

50,000 books online

€ 0 additional cost for publishers (€ 3 flat fee per book for VLB and libreka)