what we know. tit for tat the most effective negotiation strategy is very simple
TRANSCRIPT
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WHAT WE KNOW
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TIT for TAT
The most effective negotiation
strategy is very simple
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“Dancing” is inevitable
Some rules of thumb
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Who should blink first?
The anchoring effect
• Is the population of Iraq more or less than 5M?
• What is the population of Iraq?
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Who should blink first?
The anchoring effect
• Is the population of Iraq more or less than 100M?
• What is the population of Iraq?
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What level of offer to make?
ZOPA
INSULT
ZONE
CREDIBLE ZONE
ZOPA CREDIBLE ZONE
INSULT ZONE
0K
Party A
100K
Party B
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What level of offer to make?
The Insult Zone First Offer
INSULT
ZONE
*5K
CREDIBLE ZONE
ZOPA CREDIBLE ZONE
INSULT ZONE
0K
Party A
100K
Party B
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What level of offer to make?
Credible Zone First Offer
INSULT
ZONE
CREDIBLE ZONE
*15K
*25K
ZOPA
*32K
*32K
CREDIBLE ZONE
*59K
*41K
INSULT ZONE
0K
Party A
100K
Party B
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Making more than 1 offer
Cons:
• Decision deferral
• Avoidance
• Option devaluation
• Non-compensatory decision making
• Dissatisfaction/regret
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Making more than 1 offer
Pros:
• Contrasts – allows comparisons to be made
• Extreme aversion – people avoid the extremes
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Aspiration level
• The higher the better
• Women do worse
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Flexibility with numbers
• Global – specific
• %
• Ranges
• Beginning with a particular digit
• As a measure of progress
• Splitting the difference
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Flexibility with numbers
Defendant Plaintiff
Court docs
Pre-conference
1st offer at conference
Deadlock
0
20K
30K
30K (says won’t bid against himself)
200K
175K
150K
150K (says won’t budge)
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Creating vs Claiming Value
Creating value:
• Similarities and differences
• Co-operative/interest based approaches
• Power of empathy - demonstrating understanding without agreeing
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Creating vs Claiming Value
Claiming value:
• Positional approaches
• Power of assertiveness - being robust when appropriate to challenge or encourage reflection
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Loss Aversion
• Losses loom larger in people’s minds than do gains
• If a party considers that they are losing something, more is required to compensate them/persuade them
• Change a party’s reference point - demonstrate gains that will be made from the proposal
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Loss Aversion
Which proposal do you prefer?
• Plan (1) will lead to a loss of 2 out of 3 jobs at the plant
• Plan (2) will have a 70% chance that 1 of the 3 jobs at the plant will be saved
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Reasons for impasse
• Information
• Relationships
• Values
• Structural inequality
• Rights
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Creating the right “emotional environment”
• Express appreciation
• Build affiliation
• Respect autonomy
• Acknowledge status
• Identify fulfilling roles
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BATNA and WATNA
• Assess offers on the table
• Be open to reason – closed to pressure
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Be creative!
• Analogy - concepts/ideas from other fields
• “Role reversal” (put yourself in their shoes)
• Challenging assumptions
• Brainstorming alternatives
• Reframing the problem
• Taking the perspective of the wholly unconstrained actor
• De Bono’s “six hats” technique
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Beware of “Negotiation Bias”
• Over-confidence– test openness to disconfirming info
• Over-commitment– avoid extreme opening positions– ignore “sunk costs”
• Narrow/short-term focus– consider long-term implications
• Reactive devaluation– test reactions before offers are placed on table
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Old DilemmaDealing with tactics
• Don't panic!• Recognise the tactic• Name the strategy being used• Pre-empt tactics e.g. check authority before
negotiation starts • Identifying common goals in an attempt to
engage in problem solving• Reality test to identify weaknesses• Ask for reasoning - “why..?”
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How do QLD lawyers negotiate?
The Legal Negotiation Project:
• Launch February/March 2008
• Negotiation simulations late March-May 2008
• Invitations to all QLD solicitors and barristers
• Work in teams of 2 - against another pair
• Interaction with clients, teamwork and preparation
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How do QLD barristers negotiate?
The Legal Negotiation Project:
• An interactive IT component – lawyers can seek instructions, provide client with legal advice and seek settlement instructions
• Case study will include an ethical issue – Ian Hanger QC will settle
• Compare with “documents only” arbitrated decision – Ian Callinan QC will give
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How do QLD barristers negotiate?
The Legal Negotiation Project:
• Each simulated negotiation will be followed by a personal debrief - 3 hours
• Anonymised results will be published
• Awards will be given
• CLE points applied for!
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WHAT WILL WE KNOW?