What typesof contentwork bestfor eachstage of thebuyingcycle?Claire Trévien

From general awareness

to brand champions

make the right content available toprospective clients at each stage of the

buying cycle.

This is where CINCH comes in

ConsciousInformed

NarrowingCommitted

Helping

Turning buyers into brandadvocates through content

Conscious

Your target audience must become conscious ofyour existence

Draw the right kind of attention toyourself through:

social media presenceblog postsinfographics.

Informed

They know about you, what next?

Let them research you thoroughlythrough:

up-to-date website full ofcontentwhite papersresearch paperswebinars

Narrowing

They’re almost ready to buy but need a final nudge.

Convince them through:

case studiestestimonialspromotional videos

Committed

They’re in, but will they stay?

Keep them committed through:

training webinarsregular newsletterssocial media

Help

It's out of your hands now

When your customers become brandadvocates they are likely to use:

social mediablog posts

Keep track of these to use in C-I-N-C

And so the loop repeats itself