what type of tourism should be developed in rio de janeiro

7/26/2019 What Type of Tourism Should Be Developed in Rio de Janeiro

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1

What type of tourism should bedeveloped in Rio de Janeiro

within the next ve years?


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Module Assignment I!1" #$1#

Introducing the tourism industry.

Tutor: Michiel van der Meer

Group: ITP1L

Names and student numbers:

Ravan !le"e# $%&'($

)annic* +oele,i-n# $'(%/

Grysilde 0elstra $($&%&

!rlette artstra# 12/

Table o3 content

Introduction


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4hat is the historical development o3 tourism in Rio de 5aneiro6

4hat types o3 tourism can be identi7ed and ,hat type o3 tourists visitRio de 5aneiro 6

4ho are the sta*eholders and ,hat is the role o3 the government and

the sta*eholders in regard to tourism6

o, is the region promoting itsel36

o, is Rio de 5aneiro preparing itsel3 3or the sport events6

o, did the other places developed a3ter they organied a big sportevent6

8onclusion and recommendation

Re3erence list

!ppendi"


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Introduction

%ur &hosen area is Rio de Janeiro' he reason why we pi&(ed this &ity is) be&ausewe thin( it is *uite interesting to (now how Rio is developing after the big sport

events that will ta(e pla&e in the future' We also (now Rio de Janeiro is a popular

tourist destination) and we would li(e to (now more about Rio) the history and

the future' his is an interesting sub+e&t' he personal aims we would li(e to

improve are time managing) teamwor( ) A!A,style and how to sear&h for the right

information' he resear&h *uestion of this assignment is- What type of tourism

should be developed in Rio de Janeiro within the next . years? o solve this

*uestion we have nine other *uestions' We hope to get an answer after

answering these *uestions-

1' What is the histori&al development of tourism in Rio de Janeiro?

#' What types of tourism &an be identied and what type of tourists visit the

region?

/' Who are the sta(eholders and what is the role of the government and the

sta(eholders in regard to tourism?

0' ow is the region promoting itself?

.' What are the external fa&tors in2uen&ing the tourism se&tor in Rio de Janeiro?

3' ow is Rio de Janeiro preparing itself for the sport events?

4' ow did the other pla&es developed after they organi5ed a big sport event?


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4hat is the historical development o3 tourism in Rio de 5aneiro6

Rio de Janeiro has a long history' !ortuguese and 6ren&h leaders both &laimed7ra5il' here was &olonisation' !eople from 8urope moved to 7ra5il to start their

life there' 7ut the tourism started when 7ra5il be&ame a demo&ra&y'

In the 19/$s and 0$s) was the opening of various plants) a development of a

petroleum industry and the tourism industry was growing' It helped Rio to get

ba&( where it was after a hard history' "andmar( luxury hotel) and :opa&abana

!ala&e) helped tub ring :opa&abana on the map' he reputation of Rio be&ame a

ne bea&h va&ation destination'

In the +ournal of "atin Ameri&an !erspe&tives the writers are telling us that until

1933 there was no o;&ial poli&y for the promotion of tourism in 7ra5il' In 1933

the ow) the 8mbratur has the

lead of the developing of the o;&ial poli&y for the tourism se&tor'

And a big fa&tor of the growing tourism in Rio is :arnival' It started in the 14#$s'

When immigrants from !ortugal &ame) they brought a sort of festival with them'

It is &alled 8ntrudo festivities' hey throw water at people and mud and food' It

was the heart of 8ntrudo festivities' All this trends are repla&ed by mas*uerade

balls in the 10$s' en years later street parades be&ame also a trend and in the

late 1$$s) samba &ame' It brought a lot of 2are to the festivities' Also a huge

reason of the growing tourism is the &ity@s samba s&hools' Most of the visitors

have seen many of Rio &arnival pi&tures and the samba made this famous event)

one of the best (nown events of the world'

In 19$) tourism was also growing be&ause of the pa&(age tours that &ame'

!eople were traveling more and more' his is how the ourism &ame in Rio' When

the !ortuguese left) people saw Rio as a summer,bea&h destination' 8uropean

people were the persons who started to &ome as a tourist' And than(s to the

&arnival the tourism grew more and more' 8ven now is 7ra5il growing and so isRio de Janeiro'


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In 199$ the tourism in Rio was drying out) be&ause of the in&reasing of street

&rime and pollution' 7ut the government was ta(ing steps to improve the

environment' =lowly is the tourism growing again) li(e it was before'

he tourism brought a lot in Rio' Rio be&ame more open minded and wanted totravel outside of =outh Ameri&a' >ow a day they also travel to their neighbour

&ountries' In the re&ent years e&o,tourism be&ame very popular'

Rio is still wor(ing on establishing and growing of tourism and environment' he

tourism industry is huge sour&e of in&ome' 8very &ouple of years the types of

tourism are &hanging) but also the environment of Rio de Janeiro' More hotels et&'

More people) dierent people' It is &hanging every day' And Rio is wor(ing on

every part of tourism and the &ountry' o (eep the pull fa&tor and establish the

&ountry)


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4hat types o3 tourism can be identi7ed and ,hat type o3 tourists visitRio de 5aneiro6

7efore identifying the types of tourism and tourists whi&h visit Rio de Janeiro)

(nowledge about the types of tourism and tourists worldwide are ne&essary to be

(nown'

In(son and Minnaert B#$1#C &lassify tourism by the main type of a&tivity whi&h is

performed at destination' A&&ording to these &lassi&ations) the following types

of tourism &an be identied-

eritagetourism , the tourist will visit important &ultural ) histori&al or

e&ologi&al sites of a destination 9co tourism D the tourist performs a&tivities in a rural or wilderness

environment' un# sea and sand tourism D a type of tourism found in warm &limates )

where bea&hes and sun bathing are the main attra&tion point 8ultural tourism Dthe tourist visits the &ultural attra&tions of a

destination B art galleries ) museums) ar&hite&ture) religion ) language and

traditions C port tourism , the tourist ta(es part in a sport a&tivity B =(iing D Austria)

=urng D AustraliaC ) or visits a &ountry to ta(e part a sport event

B%lympi&s #$1# ) "ondonE !an Ameri&a games #$$4) Rio de JaneiroC MI89 tourism D also (nown as business tourism ) it is designated for

meetings ) in&entives ) &onferen&es and exhibitions 9vent tourism D the tourist ta(es part at an organi5ed sport or &ultural

event B :arnival del Rio de Janeiro C ;ar* tourism < the tourist visits pla&es asso&iated with bla&( events in

history )for example prison &amps or battleelds


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un# sea and sand tourism

Fhe marvelous &ityG as it is (nown worldwide) Rio de Janeiro it is the most visited

tourist destination in the =outh emisphere) a&&ording to a survey &ondu&ted by

8uromonitor International Bpublished on #$ January C ' he opinion poll was made

in #$$ ) and the results showed that #'# million tourists stayed in Rio de Janeiro

at least #0 hours) whi&h was 4)H more than last year '

Referring to 7ra5ilian ourist 7oard) most of the tourists visit the se&ond largest

&ity of 7ra5il for the ama5ing bea&hes D:opa&abana) Ipanema) 7arra da i+u&a

and others, and the worldwide (nown festivals D Rio :arnival'

he o;&ial website of 7ra5ilian government mentions that //H of the tourists

whi&h visit 7ra5il &hoose Rio de Janeiro as a destination) and espe&ially their

bea&hes' 7esides the famous ones) Ipanema and :opa&abana) the region of

"agos where bea&hes li(e :abo 6rio) Rio das %stras and 7u5ios are lo&ated is one

of the best resorts in 7ra5il'

:onsidering all these statisti&s) the sun) sea and sand tourism is the main type of

tourism in Rio de Janeiro

BRio#$13) Rio de Janeiro is the main tourist destination in the =outh emisphereC

9vent tourism

In a big &ountry li(e 7ra5il) ea&h state has its own &hara&teristi&s) based on

regional &ulture and &ustoms' his be&omes more evident when regional

festivities are ta(en into &onsideration'


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Rio :7 B!opular festivals) #$1#C made a list with the most popular festivals and

Rio de Janeiro and other important events-

8arnival

A&tually what is Rio :arnival? It is he !arade of the =amba =&hools in Rio) whi&h

for one night gather together) and oer one of the greatest shows on earth'

=tarting around #$ and going on through the night) sometimes even until dawn)

the Rio de Janeiro :arnival it is one of the most famous festivals in the world'

wo se&tions of the stands are reserved for tourists) 4 and 9' 7uying ti&(ets for

other se&tors it is also available but) be&ause of the big demand these should be

bought in advan&e' 6or those who want to ta(e part at the parade) some =amba

=&hools sell their &ostumes in hotels for those who are interested' $ minutes)

0$$$ people and 1$ 2oats D these are the limits for a =amba =&hool parade'

Musi&) evolution) the drum band) dan&ers and harmony) dan&e,master and

standard,bearer and other elements are +udged in order to nd out who is the

:arnival :hampion'B!opular festivals ) #$1#C


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Ne, )ear=s 9ve

8a&h year over #) . million &elebrate the night between the years all along Rio de

Janeiro@s bea&hes) espe&ially in :opa&abana' ra;& &losed ) almost everyone

wearing white) traditions) thousands of &andles illuminating the bea&h) musi&

until dawn) a s(y lighted up by rewor(s) family) friends) strangers gathered

together D all of these ma(es >ew year@s eve &elebration in Rio )something

uni*ue in the world ' B!opular festivals) #$1#C

>ther events

Rio de Janeiro does not mean only :arnival and >ew ear@s 8ve' It is also a

lo&ation whi&h hosts notable national and international events) su&h as musi&alevents) free shows on the bea&h or open air spe&ta&les' Rolling =tones


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B:opa&abana ) #$$.C) the 7la&( 8yes !eas B Ipanema ) #$$4 >ew ear@s eveC )

Madonna BMara&ana) #$1$C ) !aul M&:artney B8ngenhao) #$11C are some names

whi&h lled Rio with their musi&'

Another famous event is the Rio de Janeiro International Film Festival.In 1999 it+oined another two big festivals D Rio :ine 6estival) &reated in 190 and the

>ational 7an( :ine show) &reated in 19' %ver /$$ lms) some of them main

winners of :annes) =undan&e) eni&e Movie 6estival or even %s&ar are presented

in Rio' B!opular festivals) #$1#C

Nautical tourism

%ver .$$'$$$ tourists are attra&ted by nauti&al tourism in 7ra5il' a(ing

advantage of the warm &limate and good sea &onditions 7ra5il it is the perfe&t

destination for those who want to pra&ti&e nauti&al tourism'

In Rio de Janeiro this type of tourism &an be found in !arati and espe&ially in

Angra dos Reis) a *uit luxurious lo&ation' A region with over #)$$$ bea&hes and

/3. islands attra&ts millionaires) sportsmen or artists 'B 7ra5ilian government )

#$1#C

?usiness tourism

he multitude of &onvention &enters and the well,established air routing networ()

with an airport whi&h &onne&ts Rio de Janeiro to #$ &ountries worldwide and it is

pla&ed only #$ minutes away from the main hotels and &onferen&e &enters

B7ra5ilian Kovernment) #$1#C

6or the eight years) Rio de Janeiro has been pla&ed rst &ity in Ameri&a) as

destination for international meetings' With #.'$$$ hotel rooms and ve large

pavilions measuring 1$$)$#9 m#) Rio de Janeiro has an ama5ing statisti&- 9H of

people who visit Rio for the rst time want to &ome ba&( BR:7) :onferen&es L

8ventsC


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eritage tourism

!rco da Lapa e anta Terea

"o&ated in the &enter of the nightlife) Fda "apa

e =anta ere5aG &ontains 0# ar&hes in two tiers'

8ven though originally it was built as an

a*uedu&t) nowadays

it &onne&ts the :ario&a =tation downtown to =anta ere5a distri&t'BR:7) he &ityC

8orcovado @ The statue o3 8hrist

Also (nown as F:hrist the RedeemerG ) the

statue it is probably one of the most famous

moments in the history of 7ra5il' It is situated

on :or&ovado Mountain) it measures /

meters and it is 41$ above the sea level)

whi&h provides a beautiful panorama of the

&ity and of the natural sightseeing' 7uilt in

19/1) the statue provides a &hapel whi&h &an

hold up to 1.$ persons' BR:7) he &ityC

Monumento aos Pracinhas

7uilt in the memory of the soldiers who lost

their lives in the =e&ond World War) the

FMonumentoG it is pla&ed right in the &entre of

the &ity' A &eremony whi&h announ&es the

&hanging of the guards ta(es pla&e every last

=unday of the month' B Rio de Janeiro world guides) Rio de Janeiro "andmar(s and

MonumentsC

Theatro Municipal


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6ollowing the model of

Karnier %pera from

!aris) it was inaugurated

at the beginning of

19$$@s B July 10) 19$9C

and it &an host over #'/$$ people BR:7) he &ityC

5ardim ?otanico

"o&ated near i+u&a 6orest) the gardens were rst planted

at the beginning of 19th&entury and are spread a&ross

/0$ a&res' %ver .$$$ spe&ies of plants and 2oral

arrangements a&&ompanied by &afes) pla&es the 7otani&al

Kardens in the top of attra&tions in Rio' BR:7) he &ityC

8atedral Metropolitana

Inaugurated in 1943) the :athedral it is something apart in Rio' An enormous

&one) whi&h &an hold over #$)$$$ people inside who &an admire many paintings)

s&ulptures) and murals &ompleted by lo&als' BR:7) he &ityC

port tourism

In a &ountry with almost #.$ days of summer) you &an meet a wide variety of

sports' =tarting with bea&h volleyball) football and ending with softball) &ri&(et or

even baseball'

6or those who en+oy e*uitation) Rio de Janeiro oers F=o&iedade ipi&a 7rasileiraG

and furthermore they also have a ra&e tra&( opened from 6riday until Monday'

6or nature lovers) Rio oer some interesting nature wal(s in "eme 6ort rail or the

:laudio :outinho tra&( ' 6urthermore) ro&( and mountain &limbing are other

a&tivities whi&h &an be performed in Rio or its surrounding areas'


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When you say Rio de Janeiro) you say football' 8very football fan heard about the

famous Mara&ana and the legends who trailed its eld' BR:7 ) =portsC

9co


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lot of tourist types) from those who would li(e to en+oy their holidays on sunny

bea&hes of Rio ) to those who travel to Rio for business purposes or to ta(e part

of sport or &ultural events'

o, is Rio de 5aneiro promoting itsel36

Rio de Janeiro will be a huge sport destination in the up&oming years' 7ra5il will

organi5e the World

:up in #$10 in 1# &ities in 7ra5il) of whi&h the nal will be held in Rio de Janeiro'

In #$13 the %lympi& Kames will ta(e pla&e in Rio de Janeiro' hese sport events

are the two biggest selling points of Rio de Janeiro for the up&oming years'

4orld 8up $%1&

he 6I6A is promoting the World :up in #$10 for example' he website of 6I6A

tells us that the impa&t of this big sport event has huge impa&ts on the

environment and the so&iety of 7ra5il' hat is why 6I6A wants to ma(e the World

:up of #$10 a sustainable event' he investments for the #$10 6I6A World :upN

=ustainability =trategy@ will lead to a sustainable event and will help 7ra5il to

build a better future'

6I6A has a lot of mar(eting a;liates) whi&h they show on their own website of

www'fa'&om ' hese a;liates are promoting the World :up a lot' ou &an thin(

on the &ommer&ials during the brea( of a mat&h) the advertisements in the

stadiums and the promotion before the World :up starts and of &ourse sponsors

and national supporters' he most (nown partners are Adidas) :o&a :ola)

8mirates) =ony) yundai and isa' he sponsors of the 6I6A World :up are

7udweiser) M&


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be advertisement boards in the stadium and they will get time on the television

during the brea( in the mat&h' Also the partners of 6I6A will show a lot of

&ommer&ials during the brea( on the television' ou &an thin( on the &ommer&ials

of >i(e and :o&a :ola' hey have &ommer&ials whi&h have a longer duration than

normal) sometimes the &ommer&ial ta(es two or more minutes'

>lympic Games $%1(

he %rganising :ommittee of the %lympi& Kames is promoting the %lympi&s in

#$13 in Rio de Janeiro' his is told on their website) www'olympi&'org' hey do

this together with the state of 7ra5il) the federal government and the &ity' Also

the %lympi&


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Ministry of tourism 7ra5il %n the website of the 7ra5il ministry)

www'turismo'gov'br I found out that the ministry of tourism uses &ampaigns to

promote 7ra5il' hey do not do this in 7ra5il) but only in other &ountries' he aim

is to attra&t as many tourists from abroad to visit the &ultural and natural

diversity of 7ra5il'

In #$$. they started a &ampaign for dierent &omponents of 7ra5il' hey

promoted to bea&hes with the sun) the e&otourism) &ulture and sports' All these

segments were used to show that 7ra5il had a lot of oer to the tourists for a lot

of dierent target groups' hey attra&ted families) seniors) youngsters) adults

from dierent nationalities'

%n the website of the ministry of tourism) I found a &hapter &alled


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P Analy5e and time the form of parti&ipation in s&holarships with a fo&us on

fostering the tourism destinations and routesE

P =upport the mar(eting of tourism produ&ts via the private se&torE

P


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4ho are the sta*eholders and ,hat is the role o3 the government and

the sta*eholders in regard to tourism6

=ta(eholders are interest groups) su&h as businesses) resident and tourists) who

are &on&erned with issues in an areas) su&h as tourism' B!age L :onnell) #$$9) p'30C

>K%s Bnon,governmental organisationsC are sta(eholders in Rio' hey try to

in&rease edu&ation and safeness in Rio de Janeiro' hey are &on&erned about

politi&al and so&ial values' hey try to improve &ir&umstan&es and environment of

the lo&al people in Rio' If the lo&al people have a good wellness of life the

environment of tourists in Rio de Janeiro will be improved too' >K%s try to ma(e a

balan&e between lo&al people and tourists'

he 7ra5ilian government has their own Ministry for tourism' he Ministry of

tourism has a few purposes and ob+e&tives' hey want to develop tourism as a

sustainable e&onomi& a&tivity) they handle publi& poli&ies) are responsible for the

!romotion of 7ra5il' B www'tourismo'gov'brC

When the Ministry of tourism was founded in #$$/ the duties of the >ational

=e&retariat of !rograms for the


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!lanning and management) !ubli& infrastru&ture) *uali&ation of tourism

e*uipment and servi&es' =ustainable tourism program) regionali5ation of tourism

and rading promotion and =upport'

ransport) ransport is an important base of tourism a&tivity and) that is why) it

was introdu&ed in the #$$4Q#$1$ ma&ro program' hey in&luded this in to their

program be&ause its importan&e to the development of tourism in the 7ra5il'

Information and tourist studies) information &an be seen as a strategi& tool for

the development of tourist a&tivity@s and in regarding to tourism it fullls a huge

role'as said on their website) they want to ma(e a program that not only helps

and prospe&ts the stru&ture of the destination whi&h are demanded) it also helps

establish a system that gathers information about the so&ial) &ultural) e&onomi&

en environmental impa&ts of the tourists it helps strengthening the se&tors

sustainability' Bwww'turismo'gov'brQturismoQinglesQprogramasQC

Public In3rastructure

he ministry of tourism helps to develop tourism by providing the lo&al e&onomywith an appropriate infrastru&ture for the expansion of the a&tivity and the

improvement of the produ&ts and servi&es that the tourism industry oers' his is

one of the most important &onditions there is) in order to improve the tourism

produ&ts and the servi&es that are oered by the private se&tor'

Auali7cation o3 Tourism 9Buipment and ervices

Additionally the ministry *ualies the tourism se&tor and loo(s if there is

something that they &an improve in order to get a better &ustomer satisfa&tion'

his for example wants to improve the lo&al servi&es by giving handi&apped

persons the a&&ess to all the tourist attra&tions' hey are ghting against &hild

labour and &hild and adoles&ents exploitation'

ustainable Tourism and In3ancy Program < Incentive to the Private

Initiative


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he importan&e of tourism a&tivity as a fa&tor to development is (nown' 7ut it

depends on funding sour&es to nan&e pro+e&ts in the tour private se&tor' hat is

why the Ministry of ourism a&(nowledges that the &ountry@s tourism expansion

business in the &ountry is lin(ed to the availability and a&&essibility to funding@s'

BMur Ma&ro programs) programs and a&tionsC

hat is the main reason why the >ational ourism !lan has established the

!rogram of 6omentation to !rivate Initiative'B Mur Ma&ro programs) programs

and a&tionsC his program has two strongholds that are important for the

development of the se&tor on a sustainable matter' 6irstly the promotion of

national and international investments and se&ondly they stimulate &redit and

nan&ing instruments'

Regionaliation o3 Tourism

In order to regionali5e the tourism industry the ministry has to be important and

have to give the region their own identity' his will result in *uality and originality

of the lo&al &rafts' his will improve industrial and agri&ultural produ&tion' And

the region is more &apable to enlarge the value to the touristi& produ&t'B Mur

Ma&ro programs) programs and a&tionsC


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o, is Rio de 5aneiro promoting itsel36

Rio de Janeiro will be a huge sport destination in the up&oming years' 7ra5il will

organi5e the World :up in #$10 in 1# &ities in 7ra5il) of whi&h the nal will be held

in Rio de Janeiro' In #$13 the %lympi& Kames will ta(e pla&e in Rio de Janeiro'

hese sport events are the two biggest selling points of Rio de Janeiro for the

up&oming years'

4orld 8up $%1&

he 6I6A is promoting the World :up in #$10 for example' he website of 6I6A

tells us that the impa&t of this big sport event has huge impa&ts on theenvironment and the so&iety of 7ra5il' hat is why 6I6A wants to ma(e the World

:up of #$10 a sustainable event' he investments for the #$10 6I6A World :upN

=ustainability =trategy@ will lead to a sustainable event and will help 7ra5il to

build a better future'

6I6A has a lot of mar(eting a;liates' hese a;liates are promoting the World :up

a lot' ou &an thin( on the &ommer&ials during the brea( of a mat&h) the

advertisements in the stadiums and the promotion before the World :up starts

and of &ourse sponsors and national supporters' he most (nown partners are

Adidas) :o&a :ola) 8mirates) =ony) yundai and isa' he sponsors of the 6I6A

World :up are 7udweiser) M&i(e and :o&a :ola' hey have &ommer&ials whi&h have a longer duration than

normal) sometimes the &ommer&ial ta(es two or more minutes'

>lympic Games $%1(


25/41


he %rganising :ommittee of the %lympi& Kames is promoting the %lympi&s in

#$13 in Rio de Janeiro' hey do this together with the state of 7ra5il) the federal

government and the &ity' Also the %lympi&


26/41


the state of me&hanism to ensure biodiversity &onservation and a sustainable

future of the world upon whi&h it depends'G

Ministry o3 tourism ?rail

%n the website of the 7ra5il ministry I found out that the ministry of tourism uses

&ampaigns to promote 7ra5il' hey do not do this in 7ra5il) but only in other

&ountries' he aim is to attra&t as many tourists from abroad to visit the &ultural

and natural diversity of 7ra5il' heir target group is people from the middle, and

higher in&ome group'

In #$$. they started a &ampaign for dierent &omponents of 7ra5il' hey

promoted to bea&hes with the sun) the e&otourism) &ulture and sports' All these

segments were used to show that 7ra5il had a lot of oer to the tourists for a lot

of dierent target groups' hey attra&ted families) seniors) youngsters) adults

from dierent nationalities'

%n the website of the ministry of tourism) I found a &hapter &alled


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28/41


o, did the other places developed a3ter they organied a big sport

event6

A lot of pla&es have already hosted a big sport event' In this &hapter you &an read

about how these destinations have developed after hosting the sport events' We

will ta(e a loo( to the real estate mar(et) the number of +obs) number of tourists

and the resident@s per&eption' At the end we will ta(e a loo( about how Rio de

Janeiro developed after organi5ing the !an Ameri&an Kames in #$$4 and about

the predi&tions for developing after the up&oming sport events'

Real estate mar*ets

he +ournal of the pri&e of vi&tory- he impa&t of the %lympi& Kames on

residential real estate mar(ets) written by :' onto(osta) is telling us that hosting

the %lympi& Kames is not a one,si5e,ts,all e&onomi& tool' Investigators &an

show us that the real estate mar(et &an grow or de&line when the %lympi&s are

being hosted at dierent destinations'

Onder here you &an see a &hart of the real estate mar(ets'

Los !ngeles 1'&

As you &an see in the &hart) the real estate mar(et has grown sin&e the %lympi&

Kames were hosted in "os Angeles' he rst two years after the Kames) it has

grown steadily and from the third till the sixth year after the Kames it has grown

very fast' he last two years it has de&lined a bit'

eoul 1''

he most remar(able line in the &hart is the one of =eoul' he real estate mar(et

has grown very fast sin&e the %lympi& Kames' 6rom six years before the Kames it

was already growing steadily) but from one year before the Kames it has grown

very fast until the third year after the %lympi&s' After that it de&lined till the fth

year after the Kames' =in&e that time) the real estate mar(et is stable'

8algary 1''


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he %lympi& Kames did not have a big impa&t on the real estate mar(et in

:algary' he mar(et stayed stable and has grown for +ust half a point'

?arcelona 1$

he real estate mar(et in 7ar&elona was already growing before the %lympi&

Kames'


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Also in Japan the up&oming tourism was disappointing' he Kross >ational

!rodu&t should grow) but instead of growing it de&reased by $) /H during the

World :up in #$$#'

Germany @ $%%(

In Kermany they expe&ted that around 1$$'$$$ +obs would be &reated for

organi5ing the World :up in #$$3) but when the World :up was over) it showed

that there were only half of the predi&ted +obs &reated'

?ei-ing @ $%%'

In #$$ 7ei+ing hosted the %lympi& Kames' 7e&ause :hina is one of the 7RI:

&ountries) +ust li(e 7ra5il) it is very interesting to loo( how 7ei+ing prepared and

developed after the %lympi& Kames'

?lue s*ies in ?ei-ing6

he arti&le 7lue s(ies in 7ei+ing? Is showing us the out&omes of an investigation

about what the e&onomi& benets were of &leaning up the air pollution in 7ei+ing

in preparation of the %lympi& Kames in #$$' he &ountry spends S1# billion for

&leaning up the air pollution in order to re&eive a healthier environment in and

around 7ei+ing'

In 1991 the investigators Tu)


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he study to the resident@s per&eption shows us that the 7ei+ing residents had

positive per&eptions about the impa&ts of the %lympi& Kames in #$$' 8ven 93

per &ent of the residents say that they will support the big sport event'

Onexpe&ted in this study was the out&ome about the per&eptions towards the

so&ial life impa&ts) li(e damage to the environment) noise and &rime were not

negative) but positive' he residents thin( that hosting the %lympi& Kames &an

be viewed as the symboli& of a new :hina with a renewed strength of the nation

and that it &an even &onrm the politi&al system of :hina'

!redi&tions of the developing of 7ra5il

In the +ournal he !an Ameri&an Kames in Rio de Janeiro #$$4- :onse*uen&es of

a sport mega,event on a 7RI: &ountry) written by ni+ni( and Mas&arenhas) we

&an see how Rio already developed after hosting a big sport event'

Rio de Janeiro has already shown that it &an organi5e a big sport event without

noti&eable logisti&al failures' his event showed a modern image of Rio de

Janeiro' International observers warn for the rights of human whi&h &an be

violated and that the shanty towns will be hidden) to ma(e pla&e for the %lympi&

Kames' he shanty towns will be &losed and they will build hotels) new

infrastru&ture and a sport par( on the pla&e where the shanty towns have been

lo&ated'

%n the website of ourism Master I found an arti&le &alled he impa&ts on hosting

hallmar( sport events in developing &ountries D will 7ra5il win or lose?' his

arti&le provides information about how Rio de Janeiro will develop after they have

hosted the %lympi& Kames' hey expe&t in #$10) during the World :up around

.$$'$$$ tourists) whi&h is about 1$H of the annual number of international

arrivals'

A&&ording to Alexandre =ampaio) :hairman of the Onion of otels) 7ars and

Restaurants of Rio de Janeiro- FAround RS 1$# billion would be generated by the

event to the 7ra5ilian e&onomy) with &ontinued benets until #$#4' It estimates a

growth of 01)3H on the K


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In the =port and Adventure tourism boo() written by =' udson) they show also

some examples of impa&ts of the destination who is hosting a big sport event' It

is sure that the sport fa&ilities Bli(e the stadiumsC will be permanent' hey &an

grow to permanent event venues' he &ity &an use the stadiums for other big

events for example' here will be also more potential to host another big sport

event in the same &ity) be&ause there are already the sport fa&ilities and

infrastru&ture' And at least) the sport event &an help as destination branding'


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8onclusion and recommendation

a(ing into &onsideration the statisti& provided in our resear&h *uestions and the

fa&t that Rio de Janeiro it is the &ity whi&h will held the two ma+or sport events in

the world and only) and only a two year dieren&e) we believe that besides sports

and event tourism all the other existing type of tourism will develop too' !eople

visit Rio and they nd out it is a beautiful &ity) with a lot history and beautiful

sightseeing' hey want to &ome ba&( to see Rio as a holiday or a &ultural trip

instead of only visit it for the sport events'


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Re3erence list:

7artholo) R') ews Resour&e' B#$1#) %&tober 1C' #9,room >ew,build ilton 7arra) Rio deJaneiro in 7ra5il announ&ed for #$10' Retrieved from www'hotelnewsresour&e'&om

udson) =' B#$$/C' =port and adventure tourism) :hapter /- =port event tourism-planning) development and mar(eting' 7inghamton- he oward !ress'

Ibama' B#$11C' Multi,annual plan #$1#' Retrieved from I7AMA website-http-QQwww'ibama'gov'brQa&esso,a,informa&aoQppa,plano,plurianual,#$1#

onto(osta) :' B#$11) =eptember #C' he pri&e of vi&tory- he impa&t of the%lympi& Kames on residential real estate mar(ets' Retrieved from =AK8database'

ni+ni() J' L Mas&arenhas) K' B#$11 6ebruary /C' he !an Ameri&an Kames in Riode Janeiro #$$4- :onse*uen&es of a sport mega,event on a 7RI: &ountry'Retrieved from =AK8 database'

"evine') R') M') B1999C' he istory of 7ra5il'

Malviya) =') B#$$.C' ourism and resour&e management' India'

Mur' B#$1#C' International subpage Mission' Retrieved from Mur website-www'turismo'gov'brQturismoQinglesQ

Mur' B#$1#C' !lano >a&ional' Retrieved from Mur website-www'turismo'gov'brQturismoQinglesQplanoVna&ionalQ

Mur' B#$1#C' !rogramas' Retrieved from Mur website-www'turismo'gov'brQturismoQinglesQprogrammasQ


35/41


Mur' B#$1#C' ourism international Relation' Retrieved from Mur website-http-QQwww'turismo'gov'brQturismoQinglesQInternationalVRelationsQ

Minnaert) :' I' B#$1#C' ourism Management , an introdu&tion' :hennai- =age!ubli&ations ' http-QQwww'brasil'gov'brQparaQvisit,and,liveQtypes,of,

tourismQnauti&al,tourism) retrieved 1# o&tober #$1#

!age) ='J' L :onnell) J' B#$$9C' ourism- A modern synthesis' ampshire- :engage"earning'

=tillman) A' B#$1$) >ovember 9C' Rio see(s to boost favela tourism' Retrievedfrom http-QQwww'bb&'&o'u(QnewsQworld,latin,ameri&a,11.3#0/

http-QQwww'r&vb'&om'brQa&idadeQ?Q#Q19/#Qpopularfestivals'htm ) retrieved 1#o&tober #$1#

http-QQrio#$13'org'brQenQnewsQnewsQrio,de,+aneiro,is,the,main,tourist,destination,in,the,south,hemisphere ) retrieved 1# o&tober #$1#

http-QQwww'brasil'gov'brQparaQvisit,and,liveQtypes,of,tourismQbusiness,and,events )retrieved 1 o&tober #$1#

http-QQwww'r&vb'&om'brQa&idadeQ?Q#Q190Qtouristattra&tions'htm) retrieved 1o&tober #$1#

http-QQwww'rio,de,+aneiro'world,guides'&omQrioVdeV+aneiroVlandmar(s'html)retrieved 1 o&tober #$1#


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!ppendi"


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Minutes: session $ P?L Module assignment 1&o big issue@s

8losing

!genda 3or ne"t session:

%pening

Announ&ement

Review information for the *uestions

Kather more information to answer the sub,*uestions '

Additional tas(s'

:losing'


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Minutes: session 2 P?L Module assignment 1/


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Minutes: session & P?L Module assignment $1


40/41


Minutes: session C P?L Module assignment $&


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Minutes: session ( P?L Module assignment $/

what type of tourism should be developed in rio de janeiro

Documents