What to look for in a payment gateway?

A Basic Guide For The Ecommerce Business Owners and startups

If you are new to payment gateways, the following information is going to be very

useful for you!!

What is a payment gateway?

‘Payment Gateway’ is a collective term used to represent the infrastructure that allows a

merchant/online business store to accept payments made through one’s credit card or bank a/c using any of the online channel, which is usually the website of

the online store; however it can also be a mobile device.

There are many types of payment gateways for your and your customers’ needs. So, you must know

various aspects of a payment gateway before you decide which one to go for.

What are the key points you must remember?

First you must define your goals and objectives.

Determine priorities in selling products and services online?

You should also define your expectations from your payment gateway service provider and also the

expectations of your customers from the service you offer

After this, you must consider the following things.

Security

Technical capability

Look and feel

Price

How do we ensure security?

Protect against sophisticated credit card fraud attempts

Make sure that the Payment Card Industry Data Security Standards are fully complied with. It reduces the risk

associated with security.

Find out how your gateway provider ensures the safe-keeping of credit card information.

Warning: Some of the methods implemented by some software specialists don’t meet PCI DSS standards and therefore make you

vulnerable to data theft

What do we mean by technical capability?

Apart from verifying how they capture your credit card information (using secure iFrame, etc.), you should also

verify the following things:

The bank connectivity options offered by your payment gateway

Do they provide access to comprehensive information and payment reports?

What all credit/debit cards will be accepted by the gateway?

How to make sure its look and feel are in perfect sync with your needs?

Choose a gateway that integrates well to match your organization’s brand.

Make sure that the user experience is as desired and secure payment processing is ensured.

Identify how the payment gateway is going to integrate with your web store how it’s going to affect the overall Ux/

payment experience.

How to choose the pricing?

Mantra: Cheap is always not good. Look for the future prospects when your organization will grow.

Find out whether your gateway providers are able to align with your business objectives and the changing trends of the

industry in future.

You should also look for the following fees:Transaction fees: Fees per transaction, varies based on volumes Implementation costs: Varies according the complexity of the

gateway solution/ implies training cost Maintenance: Basic maintenance cost for the solution

If you keep track of these things, it will help you choose a good

payment gateway provider and you will become a happy customer!

Contact UNICORN PayINDIA OFFICE:

Address :- D-215, Sector-63 NOIDA,G.B. Nagar U.P. India.

Mobile: +91-9711699537 From 5:00PM to 5:00AM

US CORPORATE OFFICE OF UNICORN PAY :

2445 West 18 StreetWilmington Delaware

Zip Code : 19806