what to expect from journalism innovation in 2017?
TRANSCRIPT
BREAK THE MEDIAFUELING GROWTH THROUGH INNOVATION
Francesco MarconiMedia Strategist
WHAT TO EXPECT FROM MEDIA INNOVATION IN 2017FRANCESCO MARCONI, AP STRATEGY MANAGER
May 3, 2023 ASSOCIATED PRESS
MEDIA INNOVATION ALWAYS STARTS WITH A
“BAD IDEA”!
TELEGRAPH
"...What was this telegraph to do? Would it transmit letters and newspapers? “
- Sen. George McDuffie,1842
RADIO“Well-informed people know it is impossible to transmit the voice over wires and that were it possible to do so, the thing would be of no practical value.” – Boston Globe, 1865
TELEVISION“The problem with television is that people must sit and keep their eyes glued on a screen; the average American family hasn’t time for it.”
– The New York Times, 1939
INTERNET“The Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.” - Robert Metcalfe, coinventor
of the Internet, 1995
VIRTUAL REALITY“I don't think most humans want to look stupid in a VR headset and they don't want to isolate themselves from the world. I mean, if someone's sneaking up behind me with a baseball bat, I want to know about it, you know what I mean?(…)”– Warren Spector, Game Designer, June 2014
ASSOCIATED PRESS
How to innovate in Media?
KEEP THESE 3 ELEMENTS IN MIND
content distribution platform audience
May 3, 2023 ASSOCIATED PRESS
Distributed content
TRAFFIC ACQUISITION VS SOCIAL SYNDICATION
PUBLISHERS AREN’T POSTING THE SAME STORY IN THE SAME WAY TO EVERY PLATFORM
Publishers tailor their pieces—changing length, art, headline, etc.—to fit each platform.
Source: Tow Center
PUBLISHER'S LINKS AREN’T GETTING AS MUCH ENGAGEMENT AS THEY USED TO ON FACEBOOK
Source: NewsWhip
WARNING: THE DISTRIBUTED MODEL ALSO CREATES ECONOMIC INCENTIVE FOR FAKE NEWS CREATION
Source: Buzzsumo
CASE STUDY: BUZZ FEED
Source: NAYTEV
May 3, 2023 ASSOCIATED PRESS
Messaging and bots
MESSAGING APPS HAVE SURPASSED SOCIAL NETWORKS
Source: Business Insider
RESULTING IN A NEW FORM OF INTERACTION WITH PUBLISHERS: ASKING BOTS FOR 'NEWS'
NBC News WSJ CNN
CASE STUDY: THE ECONOMIST Launched in 2011, Japanese messaging app LINE now has hundreds of millions of users.
The Economist has been using LINE to reach a large audience in regions like south east Asia and India, and now has over 150,000 subscribers on the platform.
Source: Tow Center
May 3, 2023 ASSOCIATED PRESS
Over the Top Content (OTT)
NETFLIX DOMINATES
Netflix has the resources to spend billions on content — both original and licensed. It spent $3 billion in 2014 and $5 billion in 2016.
Source: eMarketer
BUT IT’S A VERY CROWDED MARKET
Source: Business Insider
THE FORMULA FOR A COMPELLING STORY
CASE STUDY: VICE DISTRIBUTING ORIGINAL NIGHTLY NEWS SHOW ON HBO
May 3, 2023 ASSOCIATED PRESS
VirtualReality
VR/AR DEVICE INDUSTRY COULD BECOME BIGGER THAN TV BY 2025
Source: Goldman Sachs
MEDIA COMPANIES ARE RUSHING TO THE SPACE
…and more!
Source: CB Insights
WHAT’S DIFFERENT ABOUT VR?
How it is displayedHow content is captured
DIFFERENT LEVELS OF IMMERSION
REAL LIFE FOOTAGE VS CGI
Source: Empathetic Media
Case study: AP Virtual Reality
Source: AP
Immersive media beyond VR
MEDIA ORGS ARE USING 3D MAPPING TO TELL STORIES
3-D camera combines infrared and high dynamic range imaging to create photorealistic virtual spaces.
COMPUTER GENERATED GRAPHICS ARE BEING USED FOR SCIENCE AND HEALTH VR CONTENT
Source: AP
PUBLISHERS ARE ALSO EXPERIMENTING WITH AUGMENTED REALITY
Live view of a physical, real-world environment whose elements are augmented by juxtaposing a digital element.
Digital experience appears by pointing the phone at a trigger.
Washington Post
Source: Empathetic Media/Washington Post
May 3, 2023 ASSOCIATED PRESS
ARTIFICIAL INTELLIGENCEArtificial Intelligence
GOOGLE, TWITTER, INTEL, APPLE IN A RUSH TO GRAB ARTIFICIAL INTELLIGENCE STARTUPS
Source: CB Insights
USING NATURAL LANGUAGE GENERATION FOR CONTENT AUTOMATON
• 10x increase of content produced in business news.
• Free up journalists time to do more multi-format journalism
Source: Automated Insights/ AP
COMPUTER VISION ALLOWS TO AUTOMATICALLY RECOGNIZE CONTENT, TAG IT AND FIND SIMILAR CONCEPTS
Source: ClarifAI
SMART CONTENT DISCOVERY CAN BE OPTIMIZED WITH AI
Case study: Toutiau is an aggregation app that works with over thousands of publications in China and uses AI to select stories for readers based on reading activity in the app
> 500 million users in 4 years!
RESEARCHERS AND JOURNALISTS ARE USING AI FOR KNOWLEDGE EXTRACTION FROM NEWS ARTICLES
Source: IBM Watson
May 3, 2023 ASSOCIATED PRESS
Internet of things and connect devices
1.9 BILLION DEVICES TODAY. 9 BILLION BY 2018*
* That’s roughly equal to the number of smartphones, smart TVs, tablets, wearable computers, and PCs combined.
Source: Business Insider
IOT UNLOCKS NEW OPPORTUNITIES FOR CONTENT DISTRIBUTION
Wearables Home appliances
Source: AP
VOICE ENABLED MEDIA
Source: AP
SHARE YOU MEDIA INNOVATION IDEAS!SAY HI, @FPMARCONI