what to do with personas
DESCRIPTION
The presentation shows why Personas can become a useful tool providing valuable information to corporations not fully bought with user-centred approaches, displaying different scenarios where Personas can be used to achieve different goals.TRANSCRIPT
![Page 1: What to do with Personas](https://reader038.vdocuments.us/reader038/viewer/2022100506/53efacce8d7f7289708b62d0/html5/thumbnails/1.jpg)
.......................................................
HUMAN-CENTRED SYSTEMS
![Page 2: What to do with Personas](https://reader038.vdocuments.us/reader038/viewer/2022100506/53efacce8d7f7289708b62d0/html5/thumbnails/2.jpg)
What can I do with Personas?
![Page 3: What to do with Personas](https://reader038.vdocuments.us/reader038/viewer/2022100506/53efacce8d7f7289708b62d0/html5/thumbnails/3.jpg)
• Traditional companies: Personas will add to your market research data desires & fears.!
• Agile-driven companies: Personas will add to your scenarios (user stories), how people take the decisions they take, as well as those factors that influence the consumer experience.
Personas
• Simple plug & play tool for both traditional & agile companies.
![Page 4: What to do with Personas](https://reader038.vdocuments.us/reader038/viewer/2022100506/53efacce8d7f7289708b62d0/html5/thumbnails/4.jpg)
Misunderstand its simplicity
• Simple <=> Easy !• Simple <=> Credibility
• Take it serious!• Communicate / coach
Personas
![Page 5: What to do with Personas](https://reader038.vdocuments.us/reader038/viewer/2022100506/53efacce8d7f7289708b62d0/html5/thumbnails/5.jpg)
What can I do with Personas?
• Release your brain of tonnes of information in a system that you trust.!
• Transform bulk information in a tool that inspires & empowers the design & developer teams towards action.!
• Build a shared understanding & a common vocabulary.!• Present tangible research results to stakeholders.
You can use personas for:
![Page 6: What to do with Personas](https://reader038.vdocuments.us/reader038/viewer/2022100506/53efacce8d7f7289708b62d0/html5/thumbnails/6.jpg)
• To confront ideas and perspectives based in an artefact supported with field data, not in personal opinions. !
• Make tangible a user-centred approach for those skeptic stakeholders / team members.!
• Become a powerful tool to fuel cross-communication among the departments of a company.
What can I do with Personas?
You can use personas for:
![Page 7: What to do with Personas](https://reader038.vdocuments.us/reader038/viewer/2022100506/53efacce8d7f7289708b62d0/html5/thumbnails/7.jpg)
But, to achieve any of these purposes,!you should know…
![Page 8: What to do with Personas](https://reader038.vdocuments.us/reader038/viewer/2022100506/53efacce8d7f7289708b62d0/html5/thumbnails/8.jpg)
• Its value it’s directly proportional to the time invested.!• It is build through conversations not monologues.!• It is a dynamic tool not a static portrait.!• It should be considered as a guest or, in best of cases, as
another team member.
Personas
![Page 9: What to do with Personas](https://reader038.vdocuments.us/reader038/viewer/2022100506/53efacce8d7f7289708b62d0/html5/thumbnails/9.jpg)
Ok, I got it but I am not impressed enough…
![Page 10: What to do with Personas](https://reader038.vdocuments.us/reader038/viewer/2022100506/53efacce8d7f7289708b62d0/html5/thumbnails/10.jpg)
Desired level
Adequate level
Personas: Why is smart to give it a try?
Expectations
![Page 11: What to do with Personas](https://reader038.vdocuments.us/reader038/viewer/2022100506/53efacce8d7f7289708b62d0/html5/thumbnails/11.jpg)
Expectations Experiences
Personas: Why is smart to give it a try?
![Page 12: What to do with Personas](https://reader038.vdocuments.us/reader038/viewer/2022100506/53efacce8d7f7289708b62d0/html5/thumbnails/12.jpg)
[email protected]://about.me/lauralorenzo/
.......................................................
pt.linkedin.com/in/lauralorenzodegracia/