Small Business D

evelopment project 2014

Small Business D

evelopment project 2014

SUMMARY

Mission, Vision, ValuesMarket ResearchLegalFinancingInitial InvestmentHuman ResourcesMarketing StrategyIncome StatementFuture PlanningRisksExit Strategy

MISSIO

N STATEM

ENT

MISSION STATEMENT

We are a company that is delivering entertaining and amusing activities to anyone who is either visiting or living in Nice, France.

We are located in Nice as it is one of the most touristic cities of France, and France is also one of the most visited places of Europe.

We have noticed that Nice suffers a lack of activities and/or is very difficult for a tourist to find them; so, we will deliver a bunch of different kinds of activities and price ranges that will be easily accessed by visitors.

Mission, Vision &

Values

•Mission : We are a company that organizes fun activities in Nice, mainly for tourists and international students. (locals as well).

•Vision: We want to be successful in this local market in order to expand to more cities around France and all over Europe. In the long term we would like to make a franchise out of it to expand world wide ,

•Values: o Price: Low/Medium/High (depending on activity)o Services: - Giving diverse and entertaining activities

- Providing immaculate customer serviceo Design: Our web design must be accessible and minimalistic. o Ethics: - Trustful

- Punctual - Amusing - Enjoyable

MARKET RESEARCH

MARKET RESEARCH

MARKET RESEARCH

MARKET RESEARCH

Survey in Ipag Online survey with people

from different countries Our results brought us our

first activities Future activities will be

selected by new surveys

LEGAL EN

TITYLEGAL ENTITY

o PUBLICo Société par Commendite en Actiono Société Anonyme

o Formationo Taxationo Liability

o PRIVATEo Sociétéen Commandite Simple

o Formationo Taxationo Liability

o MIXEDo Société Nes Responsabilitéo Société Par Action Simplifieé

o Formationo Taxationo Liability

LEGAL EN

TITY

LEGAL ENTITY

• LITIGATION ISSUES:• Activity Risk

• Physical Issues• Injuries

• Insurance• Legal Contract

• Sanitary Issues• Cooking Class

• Insurance• Legal Contract• Certification

• Security Issues• Credit Card Information• PayPal Account

FINAN

CING• Start Up Capital– Technological Expenses

– Activities Expenses

– Legal Expenses

FINANCING

INITIAL IN

VESTMEN

TINITIAL INVESTMENT

5355 €uros

(*) Incluiding Office costs and initial marketing

FINAN

CING

FINANCING

• Acquiring Start-Up Funds

– Loans• Advantages• Disadvantages• Decision

– Venture Capitalists• Advanatages• Disadvantages• Decision

– Self-Sufficiency• Advantages• Disadvantages• Decision

FINAN

CING

FINANCING

• Cash Flow Management

• Profit Margin

INCO

ME STATEM

ENT

INCOME STATEMENT

(*) Explained in detail on the dossier

HUMAN RESOURCES

Horizontal division of tasks

Equality between the

different parts

Frequent reports

Total transparency

of informations

Each one is in charge of his

activities

Basic wage: 1.400 euros/month/employee

HU

MAN

RESOU

RCES

MARKETIN

G STRATEG

YDEFINE THE MARKET

Nice is:• Remarcably touristic• 5th largest city of France

Nice has: • An Incredible location• Spectacular weather• Lack of activities / entertainment

Customer profile:• International Students• People on Holidays• Locals from Nice

MARKETIN

G STRATEG

YWHAT DRIVES THE PURCHASING PROCESS

o Who buys? - International students, tourists, locals

o When they buy? - Prior to arrival - Directly in Nice

o How they buy? - Internet , Telephone, In Person

o Where they buy?- Internet or Office

o Why they buy? - Lack of speaking local language / communicaton problems- Ignorance of activities arround Nice- Locals searching new emotions / Lack of friends with similar tastes- Specialized in Spanish, English, Chinese speaking customers

MARKETIN

G STRATEG

Y

Culture

• Minimun culture level• Minimun fitness shape

Social

C. Status

Age

• All ages

Lifestyl

e

• Active and enthusiastic• Willing to learn new things

• (We can only influence: motivation, perception, learning, beliefs and attitudes)

• Medium to high class

• All kind (married, single, couples, families…)

MARKETIN

G STRATEG

YCOMPETITORS

No DIRECT competitors Posible hazard:

- Our partners- Night partys organizers

Main Risk: Travel agencies / Easy to copy

RESOURCES AUDIT• Financial: 10,000€ (2000€ per partner)• Human: 5 Workers + JV with partners• Intangible: The know-how and personal experience (poker. parfum, wine, skate, SUP, surf, snow, longboard)• Physical:

- 5 Computers & 1 printer- 2 ipads & 2 smartphones- 5 longboards, 2 skates, 1 S.U.P, 3 wetsuits- 2 Snowboards equipments- Poker table - Cooking tools- Parfum & wine utensils- 7 seat van

Strengths

•First Movers•Covers an actual need•Young people. Creative, initiative•We make many activities•Minimun capital to start•Strong marketing campaign•User friendly web design•Working experience of members

Opportunities

•People search for new activities•Big touristic market•Changing promotions of international students •First movers

Threats

•New entrants•Competitors•New French regulations

Weaknesses

•Lack of experience in Business creation•Ignorance of french market•Insufficient capital to face adversities

S W

TO

Internal AnalysisSWOT ANALYSIS

MARKETIN

G STRATEG

YCORE COMPETENCIESKnow-How

•Own activities•Skilled HR

First Movers

•Exclusiveness•Better comissions

Experience

•Customer relationships•Multilingual

COMPETITIVEADVANTAGE

MARKETIN

G STRATEG

YHOW TO SELL OUR PRODUCT

Strong Internet Positioning

Easy and cheap to positionate 1st page when you type What to do in Nice, Activities in

Nice or Things to do in Nice… Hire a SEO to maintain positioning and reach more

customers 150 Euros/month Focusing all kind of customers

Descriptive booklets in Tourism offices

Nice, Menton, Cannes, Monaco, Antibes … Complete description of our activities We design them and distribute them 20 cents per flyer Focusing tourists

MARKETIN

G STRATEG

YHOW TO SELL OUR PRODUCT

Flyers on touristic locations

• Promenade d’ Anglais• Airport / Train station• Conventions in the Acropolis• International events (Montecarlo Masters, Formula

One, European Poker Tour …)• 10 Cents per flyer • Focusing tourists

(*) Distribution by ourselves with striking costumes

• Description of our activities, all kind of publics• 20 Cents per flyer• Focusing on tourists

Flyers on hotels and hostels

MARKETIN

G STRATEG

Y

• Shocking designs • We design them and distribute them• Partnerships with bars (Waynes bar)• 1,5 Euros per poster • Focusing International students

Posters on Universities and Pubs

• Community manager in charge of SN• Keep informed of activities in Nice (Cinema, weather,

theatre, activities…)• Focusing on locals from Nice

Social Networks

HOW TO SELL OUR PRODUCT

SALES STRATEGY

SALES STRATEGY

LONGBOARDING Diego

o We have the material (8 longboards) & set of coneso We need 7x protection packs (25€) = - 210 €

Material Renting: Longboard: 5 €/hour – 25€ day Protections: 5 € /day

Activities: Initiation Camp: 8 hours + material = 90€ Tours: 4 hours tour + snack & drink = 30€ Lesson: 10 € / hour / person

SALES STRATEGY

SALES STRATEGY

SOCCER GAMES & LESSONS Thomas

o Soccer field rental = FREE (rent in advance)o Soccer ball = - 20 € Soccer Team T-shirts = - 50€o Variable cost = - 1,5 € transport to field / person

Activities: 1h30 match : 10€ (including bottle of water) Minimun 10 people (5vs5) Personal coach = 20€ / hour

TENNIS GAMES & LESSONS Matthieu

o Tennis court rental = - 3 € / hour (rent in advance)o We already have 8 tennis raquetso Balls: -2,5€ Can (Valid for 30 hours aprox)

Activities: Individual: 20€ / hour 2 people : 15€ / hour 3 or + : 10€ / hour

SALES STRATEGY

SALES STRATEGY

STAND UP PADDLE SURF Diego

Material Rental cost : SUP + paddle + leash = -7€ / h. or -20€ / day Wetsuit = - 5€ / day

Activities: Initiation Camp: 8 hours + material = 90€ Tours: 4 hours tour + snack & drink = 60€ Lesson: 10 € / hour / person

POKER / BLACKJACK Diego

o Costs - Localization : In our poker room (our big house / office0)- Poker table and decks (already in stock)

Activities: Initiation : 4 hours + strategy book = 60€ Advanced: 20€ / hour Tournaments: Depending on suscriptors

SALES STRATEGY

SALES STRATEGY

FRENCH CUISINE - Mehmet & Francis

o Location : In our kitchen (with 4 separated stoves) o Cost of the stoves : 95€ x 4 stoves = -380€o Kitchen Utensils : -180 €

What it is?

Price: Ingredients cost: -8€ / meal Price: 60€ / person

A maximun of 4 people will learn how to cook a complete French menu. We will go to the market to buy fresh ingredients, cook them at house, eat your own creation and receive a receipt booklet to make it in your own country. 3 hours of activity. (Lunch or dinner)

SALES STRATEGY

OUTSOURCED ACTIVITIES

Partnership with Nice Diving www.nicediving.com Price per person : 75€ / 2 hours – +25€ Commission

Partnership with Airkite - (Cannes) www.airxkite.com Price per person :

- 90€ / 2 hours in land- 390 € / Full initiation course with waterstart – 9 h- 450€ / Full weekend initiaion – 15 h

Commission: +30% per activity

Partnership with Paintbal06 www.paintball06.fr Price per person : - 45€ / 4 hours with 750 balls

- Commission: +15€ per people - We offer a pack with meal for +55€ (-3€ cost)

MARKETIN

G STRATEG

YOTHER POSIBLE ACTIVITIES

1. Jet skiing2. Jet motos3. Sky diving4. Dance classes5. Capoeira6. Sailing7. Wakeboarding8. Yoga/Pilates9. Fitness Training10. Football trips11. Para Sailing12. Climbing13. Wine degustation14. Ice skating15. Laser Gaming16. Karting17. Biking / Mountain biking18. Special tours19. Night events management20. Handmade sushi lessons21. Etc…

FUTURE PLANNING

• Open an office

• Have enough equipment to rent our own

• Only hire the instructors

• Reduce outsourcing of the activities

• Get more independance, organize more and more events by ourselves

• Expansion to other places (cities in France or abroad)

• Franchise

FUTU

RE PLANN

ING

MARKETIN

G STRATEG

YRISKS

- Chance of Failure

- Physical Destruction

- Loss of Income

- Losing Money

- Financial Risk

- Legal Risk

- Staff Risk

- Personal Sacrifice

MARKETIN

G STRATEG

YMITIGATION

- Assume/Accept: Acknowledge the existence of a particular risk, and make a deliberate decision to accept it without engaging in special efforts to control it. Approval of project or program leaders is required.

- Avoid: Adjust program requirements or constraints to eliminate or reduce the risk. This adjustment could be accommodated by a change in funding, schedule, or technical requirements.

- Control: Implement actions to minimize the impact or likelihood of the risk.

- Transfer: Reassign organizational accountability, responsibility, and authority to another stakeholder willing to accept the risk.

- Watch/Monitor: Monitor the environment for changes that affect the nature and/or the impact of the risk.

MARKETIN

G STRATEG

YEXIT STRATEGY

- The Modified Nike Maneuver:

- Pros:

- Who doesn't like seven figures of take-home pay?

- Private jets are fun.

- There's no need to think hard about getting out: Just pull out the money when you need it.

- Cons:

- The way you pull the money out may have negative tax implications. For example, a high salary is taxed as ordinary income, while an acquisition could bring money in the form of capital gains.

- Without careful long-term planning, you may end up pulling out money now you'll need later.

MARKETIN

G STRATEG

YEXIT STRATEGY

- Liquidation:

- Pros:

- It's easy and it's natural. Everything comes to an end.

- There are no negotiations involved.

- There's no worrying about transfer of control.

- Cons:

- At most, you get the market value of your company's assets.

- Things like client lists, your reputation, and your business relationships may be very valuable, and liquidation just destroys them without an opportunity to recover their value.

- Other shareholders will not be happy about how much you're leaving on the table.

MARKETIN

G STRATEG

YEXIT STRATEGY

- Selling to a Friendly Buyer

- Pros:

- There's less due diligence required because you know them.

- Your buyer will most likely preserve what's important to you about the business.

- They have more of a commitment to making it work.

- Might be able to keep it in the family.

- Cons:

- You might leave too much money on the table.

- They might be more upset about unpaid taxes.

- Emotions can get way ahead of business needs.

MARKETIN

G STRATEG

YEXIT STRATEGY

- Acquisition

- Pros:

- They may pay far more than you're worth to anyone else, if you offer them strategic value.

- You can gain a higher offer if you get more than one bidder trying to outdo each other.

- Cons:

- Acquisitions are messy and often difficult when cultures and systems clash in the merged company.

- Acquisitions can come with no complete agreements and other strings that can make you rich, but make your life unpleasant for a time.

MARKETIN

G STRATEG

YEXIT STRATEGY

- IPO

- Pros:

- You’ll, potentially, gain some publicity.

- You’ll make money through your stock.

- Workers might work harder to ensure the stock price doesn’t get hurt.

- Cons:

- Only a very few number of small businesses actually have this option available to them since there are very few IPOs completed annually in the United States.

- You need financial and accounting rigor from day one far above what many entrepreneurs generally put in place.

- Some forms of corporations have to reorganize in order to release an IPO.

- Investment bankers take 6 percent off the top, and the transaction costs on an IPO can run in the millions.

THAN

KS FOR YO

UR ATTEN

TION

!!!