What the Surveys Say

Josh ZahnZahn Public Affairs

June 18, 2014

Pre-Dialogue Survey ReponsesMost Important Benefit of Using Biobased Products

Environmental Benefits 29%Renewable Resource/Sustainability Benefits 28%Reduced Petroleum Use 16%Health Benefits 10%Lower Carbon Footprint 6%Other 12%

Pre-Dialogue Survey ReponsesGreatest Obstacle to Widespread Use of Biobased Products

All Government IndustryKnowledge 53% 67% 46%Cost 17% 12% 16%Other 11% 15% 11%Specifications 9% 3% 16%Availability 6% - 5%Performance 4% 3% 5%

Pre-Dialogue Survey ReponsesGreatest Obstacle to Government Adoption/Use of Biobased Products

Lack of Knowledge/Awareness (e.g., Related to Availability, Performance, and Benefits)

40%

Procurement Process (e.g., specs, inertia/resistance to change, not mandatory, competition with other green products, training, time/resource limits)

31%

Product Cost/Pricing 17%

Availability 5%

Other 7%

Surveys of Biobased Manufacturers and Government Employees (2013)

Familiarity with Biobased Products – Did it Increase?

Manufacturers Government Employees

40% believed familiarity with biobased products among federal, state, or local government employees had increased in the past year.

60% said their familiarity with biobased products has increased in the past year.

Surveys of Biobased Manufacturers and Government Employees (2013)

Major Barriers to Increased Government Sales/Use of Biobased Products. Manufacturers Government

Contract specifications 53% 35%

Cost 53% 62%Knowledge of biobased products 51% 47%

Performance 28% 42%

Availability 18% 49%

Appeal to customer vs. Important factors

Manufacturers Government Employees

Performance (37%) Performance (65%)

Reduced environmental impacts (16%) Human health (58%)

Sustainability (10%) Availability (56%)

Meets “green purchasing” requirements (10%) Better for environment (56%)

Manufacturers – Key messages vs. Most appealingManufacturers -

Key messagesManufacturers -

Most appealing to customerGovernment Employees

Renewable materials (86%) Performance (37%) Performance (65%)

Performance (86%) Reduced environmental impacts (16%)

Human health (58%)

“Green purchasing” requirements (78%)

Sustainability (10%) Availability (56%)

Reduce/Displace petroleum (78%)

Meets “green purchasing” requirements (10%)

Better for environment (56%)

Questions?Would you like to participate in our next

survey?Text: 417-496-6997

Email: jzahn@sbcglobal.net