what the healthkit is this?!€¦ · what the healthkit is this?! technology is fairly advanced and...
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![Page 1: what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and relatively cheap technology is fairly advanced and relatively cheap personal devices](https://reader036.vdocuments.us/reader036/viewer/2022071218/60513147a5bc231ff421df66/html5/thumbnails/1.jpg)
what the HealthKit is this?!
![Page 2: what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and relatively cheap technology is fairly advanced and relatively cheap personal devices](https://reader036.vdocuments.us/reader036/viewer/2022071218/60513147a5bc231ff421df66/html5/thumbnails/2.jpg)
technology is fairly advanced
and relatively cheap
![Page 3: what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and relatively cheap technology is fairly advanced and relatively cheap personal devices](https://reader036.vdocuments.us/reader036/viewer/2022071218/60513147a5bc231ff421df66/html5/thumbnails/3.jpg)
technology is fairly advanced
and relatively cheap
personal devices are doing more
but risk commoditisation
![Page 4: what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and relatively cheap technology is fairly advanced and relatively cheap personal devices](https://reader036.vdocuments.us/reader036/viewer/2022071218/60513147a5bc231ff421df66/html5/thumbnails/4.jpg)
technology is fairly advanced
and relatively cheap
personal devices are doing more
but risk commoditisation
medical companies are moving
from drug or device provision to
disease management
![Page 5: what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and relatively cheap technology is fairly advanced and relatively cheap personal devices](https://reader036.vdocuments.us/reader036/viewer/2022071218/60513147a5bc231ff421df66/html5/thumbnails/5.jpg)
technology is fairly advanced
and relatively cheap
personal devices are doing more
but risk commoditisation
medical companies are moving
from drug or device provision to
disease management
all of this is in-keeping with
general healthcare trends
![Page 6: what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and relatively cheap technology is fairly advanced and relatively cheap personal devices](https://reader036.vdocuments.us/reader036/viewer/2022071218/60513147a5bc231ff421df66/html5/thumbnails/6.jpg)
designing for people is not easy...
![Page 7: what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and relatively cheap technology is fairly advanced and relatively cheap personal devices](https://reader036.vdocuments.us/reader036/viewer/2022071218/60513147a5bc231ff421df66/html5/thumbnails/7.jpg)
designing for people is not easy...
useful 60 to 70 percent of digital health startups are likely to
fail because they don’t have a good understanding of
who’s ultimately going to pay for their product
one third of medical device reports each year
involve use-error, and human factors are inherent in
virtually all device-related incidents
only 50% of patients in developed countries follow
prescribed treatment, contributing to125,000 deaths
and costing the US healthcare system $100Bn/yr
usable
desirable
![Page 8: what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and relatively cheap technology is fairly advanced and relatively cheap personal devices](https://reader036.vdocuments.us/reader036/viewer/2022071218/60513147a5bc231ff421df66/html5/thumbnails/8.jpg)
designing for people is not easy...
useful
usable desirable
![Page 9: what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and relatively cheap technology is fairly advanced and relatively cheap personal devices](https://reader036.vdocuments.us/reader036/viewer/2022071218/60513147a5bc231ff421df66/html5/thumbnails/9.jpg)
as mobile health continues to grow, people need to
remain central to our thinking
video >>>
![Page 10: what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and relatively cheap technology is fairly advanced and relatively cheap personal devices](https://reader036.vdocuments.us/reader036/viewer/2022071218/60513147a5bc231ff421df66/html5/thumbnails/10.jpg)
as mobile health continues to grow, people need to
remain central to our thinking
we need to carefully consider
what data we collect and how
it can have an impact
many apps and devices are
difficult to use and fail to
motivate users
Apple’s Health app promises
a more holistic approach but
falls short in many ways
![Page 11: what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and relatively cheap technology is fairly advanced and relatively cheap personal devices](https://reader036.vdocuments.us/reader036/viewer/2022071218/60513147a5bc231ff421df66/html5/thumbnails/11.jpg)
useful providing value to all stakeholders
consider individual goals of the patient, HCP & payer
pull data together in a way that is more meaningful for different
stakeholders
![Page 12: what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and relatively cheap technology is fairly advanced and relatively cheap personal devices](https://reader036.vdocuments.us/reader036/viewer/2022071218/60513147a5bc231ff421df66/html5/thumbnails/12.jpg)
usable ensuring devices and apps are safe and easy to use
consider physical and cognitive capabilities of individual users
make app and device ecosystem more obvious and easy to
understand
![Page 13: what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and relatively cheap technology is fairly advanced and relatively cheap personal devices](https://reader036.vdocuments.us/reader036/viewer/2022071218/60513147a5bc231ff421df66/html5/thumbnails/13.jpg)
desirable engaging & motivating patients to change behaviour
fit seamlessly into a patient’s lifestyle
understand and design for user’s emotions