what startups must focus while doing social media marketing

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What Startups Must Focus While Doing Social Media Marketing

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Improving Brand Visibility through Social Media Marketing

• Your social media marketing efforts must be aimed at improving engagements via comments, likes, retweets, etc.

• This should facilitate the creation of a brand image since you are a startup without any brand reputation.

• The first step must be aimed at building your brand and improving your brand visibility and familiarity among your clients and customers.


Improving Brand Reliability via Social Media Marketing• Customers would like to feel assured that they can get back to you,

when required, for a query or clarification. • Instead of going through arduous tasks of dialing customer care

numbers, they would be happy to get immediate responses over social media channels.

• So, it is quite possible that by responding to queries via social media, you will be improving the reliability of your brand.


• Majority of startups will have to make do with non-paid forms of advertising their products and services. However, exploring non-paid advertising before advertising is also advantageous.

• Non-paid advertisements are sure to get you the results as well. One such method is posting regular updates on social media, which are sure to bring you organic results. Sometimes, the same can even go viral and bring you more traffic than even paid-advertisements can do.

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Use of Influencers• There are influencers with large following in every field in social

media. • They have anywhere from thousands to millions of followers looking

up to what they have to say. • Getting them to retweet, share, endorse or even to make a post on

your products, services or brand is sure to get anywhere from thousands to million eyeballs on your brand.




• Rather than relying on other people’s accounts, paid advertisements or non-paid advertisements, build your own follower base.

• Increasing your number of followers and subscribers gives you the maximum guarantee of reach among thousands to millions of followers.

• Getting thousands of followers following your page is a certain measure of success as well as a guarantee.

Build Your Own Following




• Startups need to do a lot of planning, as most of them can’t afford to lose money used for advertising. Even the least budgeted advertising campaign will require maximum attention. Therefore, it is prudent to wisely plan and time your campaigns. Have your advertising campaigns coincide with viral trends for maximum results, though it’s not always necessary.

• Startups may have to focus on cost-effective advertising methods on social media, while the same offers plenty of opportunities for free advertisements. Each tweet or post you make on social media is an indirect advertisement and often times, organic results turn out far better results than paid advertisements.

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Reach UsGurgaon, India

contfeed.com

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+91-9910433954

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