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What single word best describes the biggest barrier to innovation in your organization?

21% 21% 21%

18%

9% 9%

Lack ofgovernance

system for core,adjacent & new

Strategy getsundermined by

day-to-daydecisions

Battle forresources

The right talent Lack of growthideas

Internal buy-in

What is the biggest barrier to innovation & transformation?% of respondents (n=33)

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What single word best describes the biggest barrier to innovation in your organization?

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What single word best describes the biggest barrier to innovation in your organization?

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C O M P A N Y S T R A T E G Y

INNOVATION 4.3% TSR PREMIUM

AGILE 84% PRODUCTIVITY GAIN

CREATIVITY 3.5XMORE LIKELY TO GROWFASTER THAN PEERS

RISK TOLERANT 19%BOOST ABOVE REVENUETARGETS

Sources: Bloomberg/BCG; Google, Adobe, Bain & Company

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Scott Cook

Founder & Chairman of the Executive Committee

Intuit

Kathy Marinello

President & Chief Executive Officer

Hertz

A. Marc Harrison

President & Chief Executive Officer

Intermountain Healthcare

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Create an evocative story and detail granular behaviors that

define the desired future state

Drive habit change with behavior enablers,

artifacts, and nudges (BEANs)

Have leaders show the way during project review meeting and

other highly visible moments

Use data to iterate towards the desired future

state of culture

DefineDesired Culture

1

ImplementBEANs

3

Role ModelDesired

Behaviors

4HardwireSupporting

Systems

5

Track & Measure

Progress

6

Reinforce in formal systems (e.g. KPIs, budgets) and key

processes (e.g. recruiting, training)

DIAGNOSEBlockers

2Zero in on the systems,

behaviors, and norms standing in the way of success

Culture of Innovation

SCALING A CULTURE OF INNOVATION

Culture of innovation: one in which the behaviors that drive innovation success come naturally

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Behavior Enablers, Artifacts, and NudgesEngaging … Simple and fun, easy to adopt and remember

Consistent … linked to objectives, processes, systems and values

Tangible … pictures, wallet cards, physical reminders

Supported … how-to guides, checklists, training, coaches

Built to scale … able to track, measure and improve

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