what s newproduct education, l&d experience the visible anti-aging benefits yourself! try (and...

what�s newCAMPAIGN 22 2020BUY YOUR PREVIEW

PRODUCTS INC20 & C21 ORDERS

boost collagenWITH OUR MOST ADVANCED

PRO CLINICAL COLLECTION EVER

Cyan Magenta Yellow Black

New Avon NA av032305a01_7600445 (C22’20 What’s New) Proof 1

2

GET READY! Buy C22 Preview Products with your C20 and C21 orders.Order C22 Brochures when placing your C20 product orders.

WHAT’S NEW GLOSSARY

CONTENDER (C): A Representative withAward Sales up to $4,999 per year(C1–C26).

PREMIER (P): A Representative withAward Sales of $5,000 to $9,999per year (C1–C26).

PRESIDENT’S RECOGNITION PROGRAM(PRP): A Representative with AwardSales of $10,000 or more per year(C1–C26).

PRODUCT ORDERING GUIDELINES:All of our new products are featuredin What’s New. For each item, you can

purchase up to two: one for you to try,and one to showcase or sell to yourcustomers. You can experience all of thecolors, sizes and varieties. For example:if a lipstick comes in eight shades, youcan purchase two of each shade.

PREVIEW PRODUCT DISCOUNT:Your What’s New discount is basedon your Commission Level. Fordetails about Commission Levels goto: AvonNow.com > Seller Central >Commissions and Sales Levels.

REPRESENTATIVE LEVEL

Sales Level

Contender

Contender

Premier

Campaign Sales

$0-$39.99

$40.00 +

No minimum

Annual Sales

–––

–––

$5,000

Beauty/Jewelry

0%

25%

30%

Fashion/Home

0%

20%

20%

PRESIDENT’S RECOGNITION PROGRAM LEVEL

Sales Level

President’s Club

Honor Society

Rose Circle

David H. McConnell Club

President’s Council

Inner Circle

Annual Sales

$10,000

$20,000

$35,000

$65,000

$110,000

$220,000

Beauty/Jewelry

40%

40%

45%

45%

45%

50%

Fashion/Home

25%

25%

25%

25%

25%

25%

This is your opportunity to buy new products (“Preview Products”)

in advance of the Brochure.

You can buy 2 of everything!

The pricing for Contender (with $40+ in Campaign sales), Premier

and President’s Recognition Program is shown in What’s New. Your

Preview Product Discount is based on your Commission Level (see

chart below), and will be applied at checkout.

WHAT’S NEW 101You can share content aboutthe ads from AvonNow.com,

Beauty Buzz and Virtual SalesMeetings. It’s the perfect way

to get the conversation startedand reach new customers!

AS SEEN IN...POPULAR

MAGAZINES!

belif: January–December 2020

GOOD HOUSEKEEPINGDistribution: 4.2M people

Shop with your Avon Representative or find one at Avon.com/luxereve

Reveal the remarkably youthful look you’ve always dreamed of with

a deluxe regenerating serum and indulgent oil-enriched cream.

Our rejuvenating formulas harness the power of exclusive technologies:

Cytoferm™, with 86 medicinal plants harvested at peak potency,

and Wineferm™, extracted from antioxidant-rich, naturally fermented

grapes, for skin that looks smoother, �rmer and more radiant than ever.

I N T R O D U C I N G M I S S I O N L U X E R E V E

U N P A R A L L E L E D LUXURY F O R Y O U R S K I N

makelife

beautiful

When your skin’s protective microbiome layer is disturbed, skin loses its capacity to hold moisture, and it becomes damaged. Our advanced,caring collection, with prebiotics and para-probiotics,helps balance the microbiome for moisturized, soothed, healthy-looking skin all over.

introducing Moisture Therapy Balance and Soothecollection

Shop with your Avon Representative or find one at Avon.com/microbiome

Advancedprotection for skin’s

Microbiomeshield

mmakemmmmmmmakemmmmmmlliifelliifel

beautbeauteaueautifbeaubeaubeaut ffuleauteaeaubeeabeautbeauteautautifbeautb fuleeaeauebe

Mission Luxereve:September 2020

GOOD HOUSEKEEPINGEBONY ONLINE

Moisture Therapy+Balance and Soothe:

July/August 2020

GOOD HOUSEKEEPING



NEW

3Your What’s New discount is based on your Commission Level. See page 2 for details.

Introducing

ISA KNOX ANEW CLINICAL

COLLAGEN BOOSTER™

WITH OUR NEW PRO MICRONEEDLING POLISHER

AND PEPTIDE-INFUSED REJUVENATING SERUM

AMPOULES, YOU’LL SEE RADIANCE

REIGNITED, FINE LINES AND WRINKLES REDUCED AND

SKIN RE-PLUMPED…AND REMARKABLY RENEWED.



NEW

4

jump-startcollagen productionand see youthfullyre-plumped skin

CLINICALRESULTSSHOW:IN 2 WEEKSWRINKLESARESIGNIFICANTLYDIMINISHED.SKIN ISFIRMER,MOREELASTIC.

Your What’s New discount is based on your Commission Level. See page 2 for details.



5

SKIN LOOKSINSTANTLY

SMOOTHERIsa Knox Anew Clinical

Collagen Booster™Rejuvenating Serum AmpoulesWith a powerful peptide blendthat boosts the body’s natural

production of collagen. Vegan.Hypoallergenic and clinically-and dermatologist-tested. 60

ampoules, .008 fl. oz. each.837-810

reg. $62.50now $49.99

C $37.49P $34.99

PRP $29.99

AT-HOMESKIN-RESURFACING

ALTERNATIVE TOMICRO-DERMABRASION

AND MICRONEEDLINGPROCEDURES

Isa Knox Anew ClinicalCollagen Booster™

MicroneedlingPolisher

A highly effectivecombination of gentle

exfoliators polishes awaydull skin cells, diminishes the

look of fine lines andwrinkles, and improves the

appearance of pores.Skin looks instantly smoother,younger, more radiant. Vegan.

Hypoallergenic andclinically- and

dermatologist-tested.1.7 fl. oz. 832-421

reg. $34now $18.99

C $14.24P $13.29

PRP $11.39



product 101Check out the key benefits ofour Isa Knox Anew Clinical CollagenBooster™ collection.

WHY WE LOVE ITPRODUCT KEY INGREDIENTS HOW TO USE FREE FROMWHO’S YOURCUSTOMER

RejuvenatingSerumAmpoules

MicroneedlingPolisher

• Capsulatedsingle-useampoules keepformula freshand potent,and deliver theoptimum dose.

• Containsingredients thatincrease theamount of totalcollagen contentby 65% in just48 hours.*

• Vegan.

*Based on a cell-cultured study.

• Visibly andgently resurfacesskin in onetreatment.

• 97% agreed itmakes your skinfeel dramaticallysmoother afterjust 1 weekof use.†

• Easy, professionalat-hometreatment.

• Vegan.

†Based on a consumer-perception study.

PerliteHelps stimulateskin’s naturalhealing process tosupport collagenproduction andlessen the look offine linesand wrinkles.

Aluminum OxideCrystalsRemoves deadskin cells andclears pores, forvisibly smoother,luminous skin.

Diamond PowderStimulatesturnover andenhancesabsorption ofserums andmoisturizers.

Peptide BlendBoosts the body’snatural productionof collagenand elastin forskin that looksyouthfullyre-plumped.

• AM/PM: Smoothgently overcleansed skin inan upward andoutward motion.AM: Follow witha sunscreenlotion—werecommendHydra FusionDaily BeautyDefense SPF 50.

• Use after theMicroneedlingPolisher foran extracollagen boost.

• Use up to3X a week.

• Can use AMor PM. Werecommendusing at night,as skin couldappear slightlyflushed afteruse. Follow withGreen GoddessFacial Oil toeliminate anyredness.

• Apply a thin layerto clean, wetskin and gentlymassage incircular motion.Rinse thoroughly.

• Parabens• Phthalates• Fragrances• Mineral oil

• Sulfates• Parabens• Phthalates• Fragrances• Mineral oil

Anyone whowants toaddress finelines andwrinkles,uneven textureand loss offirmnessand elasticity.

Anyone whowants a visiblysmooth, radiantcomplexionwith diminishedfine lines andwrinkles.




PRO TIPS

LET’S CHAT!JEANNINEWHITVER,SKIN CAREENTHUSIAST ANDLOVER OF ALLTHINGS BEAUTY!

Jeannine WhitverSenior Manager,Product Education, L&D

EXPERIENCE THEVISIBLE ANTI-AGINGBENEFITS YOURSELF!

Try (and love!) the

products, and share

your thoughts on

social media with a

link to your online

store for ease of

purchase. While you’re

at it, leave a review

on avon.com, but

always remember to

identify yourself as an

Avon Representative

and provide real and

sincere feedback.

SPREAD THE BUZZ-WORTHY NEWS...

We don’t have anything else like this in our

Avon skin care portfolio!

Let your customers know; they’ll want to

be the first to try these new innovations.

• Reach out to skin care lovers, anyone tuned

in to anti-aging products and those who

are always up on the latest beauty trends.

Share the excitement and first dibs on

giving you feedback!

• Check on skin care customers who haven’t

placed an order in a while...this is something

they haven’t seen before from Avon.

• Go social with a poll asking who would

be interested in trying a new skin care

collection with powerful collagen-boosting

benefits for more youthful-looking skin.

ACCESS RESOURCES AT

YOUR FINGERTIPS

• Check out a webinar,

dedicated Facebook

Live and so much more

on IG jjlovesbeauty.

• Go to AVON U for product

one-pagers featuring

key results, benefits,

usage and tips.

• Share beautifully branded

content from Avon Social

with ready-to-go posts.

• Reach even more potential

customers with our easy-

to-share, interactive

Digital Catalog.

Q&A

WHAT CAUSES MY SKIN TO AGE?

• Typically, the natural aging process starts occurring

in our mid-20s.

• Called “intrinsic aging,” aspects like genetics and hereditary

traits play a big part.

• “Extrinsic aging,” which is caused by external factors, is

something we have somewhat more control over,

including exposure to sun and pollution, stress, lack of

sleep and dehydration.

These factors can lead to a breakdown of collagen and elastin,

two key elements that support beautiful, healthy-looking skin.

WHAT IS COLLAGEN?

Collagen is a protein found in the skin that gives it strength and

helps keep it firm. As you naturally start to age, collagen begins

to break down, which can lead to wrinkles and sagging skin.

WHAT IS ELASTIN?

Elastin is also a protein found in the skin that helps it retain

its shape. When elastin is damaged, your skin starts to lose its

natural shape and can’t “bounce back,” resulting

in sagging skin with a loss of firmness.

The healthier and stronger these proteins are, the smoother

and more line-free your skin will appear. Our new advanced Isa

Knox Anew Clinical Collagen Booster™ collection helps jump-

start collagen production for skin that looks re-plumped and

remarkably renewed. Talk about a beauty boost!



ay hello to ashmere Lipcream.

One luxurious formula,

Two fabulous finishes,

Nine sumptuous shades.

8

NEW



Your What’s New discount is based on your Commission Level. See page 2 for details.

Lightweight, soft and comfortable formula caresses lips in luxurywith rich vivid pigments for hours of kissable wear.

Satin (S)or Matte(M) finish

TRUE RED (S) 604-120(M) 327-152

SOFT CRIMSON(S) 603-999(M) 327-148

RICH BERRY(S) 603-927(M) 327-100

DARK CHERRY(S) 603-750(M) 327-061

SOFT MAUVE(S) 603-745(M) 327-004

NUDE BLUSH(S) 603-707(M) 326-983

NUDE BEIGE(S) 603-673(M) 326-892

NUDE PINK(S) 603-453(M) 326-763

NUDE ROSE(S) 603-449(M) 326-730

Completeher lip lookwith acomplementarylip liner!

AVON TRUE COLORGLIMMERSTICKSIN MERLOT

ULTRALUXURYIN WILDBERRY

AVON TRUE COLORGLIMMERSTICKSIN AU NATUREL

AVON TRUE COLORGLIMMERSTICKSIN AU NATUREL

ULTRALUXURY INCHOCOLATE

AVON TRUE COLORGLIMMERSTICKSIN RED BRICK

ULTRALUXURY INCRIMSON

ULTRALUXURY INNEUTRAL

ULTRALUXURY INNEUTRAL

9

FMG CashmereLipcream.11 oz. net wt.reg. $22now $18 eachC $13.50 P $12.60PRP $10.80

WHAT’S IN ITAntioxidant vitamins Cand E, plus shea butter,avocado and coconut oilsto nourish and soften lips.

WHY THEY’LL LOVE ITWith each vivid shadein two beautiful finishes(matte and satin), it’sso easy to mix it up!

satin

Satin Rich Berry603-927

satin

Matte Rich Berry327-100

mat

te

mat

te



10 Your What’s New discount is based on your Commission Level. See page 2 for details.

introducing

PASSION& BEYOND

Rose SilkBouquet

Developed from a

unique eco-friendly

extracting technology

that recreates the

vibrant, alluring aroma

of a blooming rose

harmonized with fresh

citrus in a lightweight,

refreshing formula

that moisturizes and

leaves skin with

a soft, lingering

floral-fruity scent.

NEW



11

rosy all overPassion & Beyond Rose SilkBouquet Shower Gel Soft, silky lather ofnourishing plant-derivedglycerin and a naturallyderived, mild cleanserleaves skin refreshed, lightlyscented and moisturized.10.1 fl. oz. 841-729reg. $23now $18C $13.50 P $12.60PRP $10.80

Passion & BeyondRose Silk Bouquet Body EmulsionElegantly fragranced with calmingdamask rose water and infusedwith moisturizing and soothingprovitamin B5, it helps revitalizetired skin, leaving it feeling petalsoft and exquisitely scented.10.1 fl. oz. 841-733reg. $28now $22C $16.50 P $15.40PRP $13.20

WHY IT’S BETTERUsing special eco-friendly extraction technology,Passion & Beyond was able to recreate the scent ofvivid roses without damaging its original rose source.

The products are infused with skin-calming,moisturizing ingredients extracted from soil that’spesticide-free.

The Passion & Beyond brand promise commitsto every product being free from any stressors thatcan irritate the skin. Dermatologist-testedand paraben-free.



12

NEW

RAINBOWLIGHT

FINE JEWELRY

Drop Earrings 1⁄4" L drop. Pierced.837-844reg. $58.99now $44.99C $33.74P $31.49PRP $26.99

Sterling Silver MysticTopaz CZ Halo CollectionWith unique rainbow-colored mystic topaz andsparkling CZs.

Necklace18" L with 1"extender. Pendant,1⁄4" L. 839-847reg. $64.99now $49.99C $37.49P $34.99PRP $29.99

Ring 1⁄4" L.Sizes:

5 560-149

6 561-150

7 562-213

8 562-232

9 562-247

10 562-251

reg. $58.99now $44.99C $33.74P $31.49PRP $26.99




Sparkling Accented GreyLink WatchSilvertone bracelet watch withgrey sunray dial effect and pavéaccents. 7 3⁄4" with 28mm diam.case. 839-890reg. $46.99now $36.99C $27.74 P $25.89PRP $22.19

Sterling Silver CZ OvalAnniversary BandCenter CZ, 1 carat equivalent.Sizes:

5 588-570

6 588-618

7 588-622

reg. $49.99now $39.99C $29.99 P $27.99PRP $23.99

8 588-637

9 588-641

10 588-656

Sterling Silver Grey NanoStatement RingCenter stone, 1⁄4" L.Sizes:

5 559-919

6 559-923

7 559-942

reg. $64.99now $49.99C $37.49 P $34.99PRP $29.99

8 559-976

9 559-980

10 559-995



NEW

hone

y-co

mb

bliss




NOsulfates orparabens Curl Cream

Rich hydration forbouncy, defined curls.Reduces frizz fora smooth, healthy-looking shine. 5 fl. oz.841-771reg. $19now $15C $11.25P $10.50PRP $9

Usage: Apply to dampor dry curls from rootsto ends. Let air dryor style as desired.Pairs perfectly withElastine PropolitheraVolumizing Shampooand Conditioner.

Volume Spray Adds weightlessvolume andlustrous textureto thinning hair.6.7 fl. oz.842-027reg. $19now $15C $11.25P $10.50PRP $9

Usage: Apply totowel-dried or dryhair. Pairs perfectlywith ElastinePropolitheraVolumizing Shampooand Conditioner.

Leave-In Conditioner Hydrates and nourishesdry hair, infusing it withrich lustre. 8.1 fl. oz.841-810reg. $19now $15C $11.25P $10.50PRP $9

Usage: Spray evenlyonto towel-dried ordry hair prior tobrushing. Pairsperfectly with anycollection.

INTRODUCING ELASTINEPROPOLITHERA STYLING BOOSTERSNourish dry, thin and weak hair with the bee goodness ofhoney, vitamin-enriched propolis extract and royal jelly forhealthy-looking body and shine, plus hydrolyzed collagento infuse every strand with moisture for lustrous volume.



TREAT YOUR EYES TO COMPLETE EYE CARE.TRAITEZ VOS YEUX AVEC CE SOIN COMPLET.

Treat your eyes to a free sample!

Traitez vos yeux aux petitssoins avec un échantillon gratuit!

EXCLUSIVELY FROM AVON.EXCLUSIVEMENT CHEZ AVON.

This is a cosmetic product for external use only. Follow usage instructions on product packaging.Ce produit est pour usage externe uniquement. Suivre les instructions au dos de la carte.

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a double doseof revitalizing haircarefrom beesElastine Propolithera Dual Serum Essence Packed with intensive hydration, thedual serum penetrates each strand withvitamins, minerals and other nutrientsto bring damaged or chemically processedhair back to life. 3.4 fl. oz. 841-824reg. $30 now $25C $18.75 P $17.50 PRP $15

NOsulfates orparabens

Usage: Apply a dime-sizeamount of the serumand the emulsion ontopalms. Mix together andmassage into areas wherethere’s damage. Apply todamp or dry hair. Pairsperfectly with our ElastinePropolithera DamageRepair collection.

NEW!MISSION LUXEREVEThis premium sample pack includes two cream and twoserum samples, plus two four-page Mission Luxereveinformational pamphlets you can share with customers.

LOVE AT FIRST TRY!a es a e a w n w n n ee es st e s an tent a s e sa es

MISSION LUXEREVEPack of 4(2 Cream & 2 Serum)969-464reg. $8.50NOW $6.50

AQUABOMBPack of 3397-904reg. $3NOW $2.15

MOISTURIZINGBOMBPack of 3397-923reg. $3NOW $2.15

GREEN GODDESSFACIAL OILPack of 5211-000$2.50

VITAMIN CILLUMINATINGPRIMING MOISTURIZERPack of 5962-709reg. $2.50NOW $2

HYDRA FUSIONGEL CREAM Pack of 5791-048reg. $2.50NOW $2

EYE LIFT PROPack of 5186-096reg. $2.50NOW $2

NEUTRALIZESERUM.23 fl. oz.511-885Tube $2.50NOW 99¢

#NAKEDPROOFFIRMING CREAMPack of 5024-622reg. $2.50NOW $2

FRAGRANCEVIAL-ON-CARDVial samples allow for several fragrance applications!It’s a great way for customers to experience thescent—and also makes a nice thank-you gift for theirorder. Follow up to see how they liked it!

TRUE GENTBLUE(fresh & clean)Pack of 5352-262reg. $2.25NOW $2

JEWELRY FORMSBlack velvet-like fabric and cardboard. Imported. Each, reg. $4.99 NOW $2 each

MediumNecklace FormFolds for easystorage. 9" H(assembled).149-187

BraceletPillow3" L x 3" W.149-230

“T” EarringStand41⁄2" H.149-191

intenselymoisturizing

HydroEmulsion

ultra-nourishingmoisturizingNutri Essence



what s newproduct education, l&d experience the visible anti-aging benefits yourself! try (and...

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