What PR students NEED to know

about research…Jessica Cameron

“When I do good, I feel good; when I do bad, I

feel bad. That's my religion.” –Abraham Lincoln

• What is ETHICS?

▫ How people deal w/right & wrong

• Fair Treatment of “subjects”

• Protect gathered data

• Report data correctly

• Ownership of data

• PRSA Code of Ethics

“Coming together is beginning. Keeping together is

progress. Working together is success.” –Henry Ford

• Why work as a group?

▫ Prepares us for career work

• Group work Tips:

▫ Double check EVERYTHING

▫ Set deadlines early

▫ Keep a positive attitude

▫ If you encounter problems

meet with your teacher

Citation, Citation, Citation…

• Correct citation style can save you

• If you’re unsure, CITE

• Example of correct citation:

“USA Today has come out with a new survey-

apparently 3 out of every 4 people make up 75%

of the population.” –David Letterman

• How to survey

▫ Include detailed info including

reasoning for sending out survey

▫ The more info

More appealing

More likely to receive response

More likely to get a truthful

response

• Why to survey

▫ Easiest method to execute

▫ Cost efficient

▫ More convenient

Conducting surveys online means people can take at own convenience

▫ Some online surveying

sites will put the overall

results into easy-to-read

graphs, tables, etc.

“Research is to see what everybody else has

seen, and to think what nobody else has

thought.”

–Albert Szent-Gyorgyi• Background research

▫ Best way to begin

• Conduct ACTUAL

research

▫ Don’t depend on

previous research to

get accurate results

• Don’t procrastinate

Final thoughts…

• I learned more than I thought I would conducting this research project. I really enjoyed working with a client and being able to hear their feedback when we presented it to them. I feel I learned from my mistakes in this class and this class is definitely going to help me succeed in my campaigns class this semester.