what now? next steps
TRANSCRIPT
July 24, 2020
What Now?
Next Steps
ODR is Entrepreneurial
• The fastest growing part of the ADR field
• New companies being created all the time
• People pay for software, not services
• $10k of activity per user, not $25-50/dispute
• Focus on the future, not the past
• Global demand, global reach
• Opportunity to develop both theory and practice
Explore and Conquer a Niche
• Age old mediation debate over which is better:
• Expertise in mediation skill
• Subject matter expertise
• Seth Godin: If everyone is your potential customer, no one is your customer
• The Long Tail Theory (Chris Anderson)
• Music industry example
• Most competition happens in the head
• Biggest “bang for buck”
• China market fallacy
• Very few compete in the long tail despite much opportunity
Some Niche Areas
• Construction/Real Estate
• Employment/CEPA
• Labor/Union
• Community
• Medical
• Elder/Estates/Probate
• Ministry
• Environmental
• Housing
• Lemon Law
• Franchising
• Agriculture
• Pet/Animal
• Yacht/Naval/Aviation/Automotive
• International
• OPRA
• Ombuds
• Conflict Coaching
Should we specialize?
• Insurance
• Consumer Protection
• Workplace
• Construction
• Family
• Government
• Elder Mediation
Who should we target?
• Family
• Courts
• Workplace
• Debt
• eCommerce
• Public (e.g. tax appeals)
• Mass claims
• Cross border
Integrating ODR into your Marketing
http://www.newhandshake.org/onlinemediatorguide
Modron.com
MediationSuites.com
CaseloadManager.com
Mediate2Go.com
MediationCaseManager.com
Facilicase.com
Start a Company/Consultancy
• Build your own platform
• License a platform
• Configure a platform
• VARs (Value Added Resellers)
• Channel partners
• Focus on a particular vertical/expertise area
• Expand your network
Join an ODR Panel (or two)
• OnlineMediators.com
• NetNeutrals.com
• Brav.org
• Youstice.com
• Mediation.org
• IAM
• Settle-Now.com
• Mediation (mwi.org)
Network
• ODR Forum 2020 (Dublin, Ireland / Tokyo, Japan)
• ADR Cyberweek 2020
• ICODR events (monthly)
• Harvard ODR 2020
• ABA Dispute Resolution Section 2020
• SCMA
• Regional conferences
Use ODR in a related field
• High tech
• Collaborative Economy
• Customer Support
• Trust & Safety
• Courts
• Government / Public Engagement
• Public policy / multiparty facilitation
Where we’re going
• ODR is now part of the infrastructure
• Expanding mindshare
• Public / government support
• Private support
• Growing internationalization
• Acknowledgement of cultural differences
• This is the evolution of the conflict resolution field
• Application into business and government
• Customer-centric, but standards driven
• We’re eager to work on with all of you
Other Resources
• ICODR(www.icodr.org)
• National Center for Technology and Dispute Resolution(www.odr.info)
• Mediate.com (www.mediate.com)
• The Association for Conflict Resolution(www.acrnet.org)
• Mediation.org(www.mediation.org)
Final Thoughts?
Contact Info
Clare Fowler
Colin Rule
Janet Martinez