WHAT NEXT?

what-next.biz

HOW CAN WE DRIVE

GROWTH?

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PUSHING UPREVENUES?

FUEL FOR GROWTH. FUEL FOR RENEWAL . These days we are all trying to race

up the value-added ladder. Doing what we have done in the past is not good enough.

Now is the time to renew strategies. Rethink the business model. Now is the time for genuine

Creative Business Thinking.

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TIME TORENEWSTRATEGIES

Then think about your company. How much of your business model has remained essentially unchanged for, say, five years

or more? When was the last time you fundamentally overhauled your competitive strategy? How fast are you currently renewing

your products and services? In a world where what you do now can quickly lose its value and become irrelevant, the issue is

increasingly what you do next. What makes or breaks you in the new Innovation Economy is whether you’re capable of

continually rethinking and reinventing your company – and your industry – as fast as the world is changing around you.

That’s why creativity has moved to center stage in business. And why we should be talking.

BECAUSE WHAT NEXT IS WHAT WE ARE ABOUT. IT’S EXCITING TIMES.

What Next? It’s not just a good question. It’s the question.

Think about the sheer speed of change in the external world.

Think about the intensity of global competition.

Think about the bargaining power of today’s customers.

What next for your corporate strategy?

WORLDCLASS CREATIVETHINKING

What-Next.biz is an international network organization that combines cutting-edge strategic thinking with world-class

creativity and a passion for business success. We can help you develop new competitive strategies, refocus and re-energize

your brands, launch and develop new products and services, inspire and shape your corporate culture, communicate more

powerfully with your markets, rethink your business models and turn your customers, employees, dealers and partners

into ‘friends’... not bad hey?

When was the last time you fundamentally overhauled your

competitive strategy? How fast are you currently renewing

your products and services? In a world where what you do

now can quickly lose its value and become irrelevant, the

issue is increasingly what you do next. What makes or

breaks you in the new Innovation Economy is whether

you’re capable of continually rethinking and reinventing

your company – and your industry – as fast as the world is

changing around you. That’s why creativity has moved to

center stage in business. And why we should be talking.

Because what next is what we are about.

Peter Barratt-Jones

creative strategy director and

co-founder of Rethinking

Group and What-Next.biz

WORLDCLASSBUSINESSSTRATEGIES

Rowan Gibson is a global business strategist, a bestselling

author and an expert on radical rethinking.

His powerful ‘rethinking’ message has moved organizations

and individuals around the world to make important,

far-reaching changes and to take charge of their own futures.

Innovation to the core. In too many organizations, innovation is more rhetoric

than reality, more buzzword than core competence. This book aims to change

that. It gives organization leaders and front- line innovators a blueprint for building

and deploying an enterprise capability for innovation. Based on real-world

experience with a string of major companies, Peter Skarzinsky and Rowan Gibson

provide a practical, disciplined guide to making innovation a reality within your

organization – helping you to achieve profitable, sustainable growth.

Innovation to the core. A blueprint for transforming the way your company innovates. Available from Amazon.com

JUNGLEIT’S A JUNGLE OUT THERE

BUT ARE YOU IN THE RIGHT JUNGLE?

Strategy life-cycles are getting dramatically shorter. We all

know that. But what are we doing about it? Look around the

world today and we see entire industries whose business

models have gone belly up. (Think about the music industry,

insurance industry or the travel agency industry, for example).

Is it because the companies in those industries didn’t see

change coming, or is it because they chose to ignore it?

In many cases, managers sit in denial for years and wait

for their companies to go through a near-death experience

before they wake up to the need for rethinking their core

business strategy.

Ask yourself: is our organization already committing enough

energy to innovation and strategic renewal? Will we be over-

taken by what’s next or will we create it? Could our senior

executive team clearly articulate the three to four strategic

ways in which we intend to reinvent our company and our

industry over the next few years?

Organizations typically devote most of their energy to improving

what they are already doing, rather to learning about the future

and creating what’s next. Whenever this happens, a company

is living on borrowed time.

What we need to do is siphon away some of the time, effort and

bandwidth that usually go into execution, and reallocate it to

understanding deep change and to generating new ideas and

opportunities for growth. We need to put learning, creativity,

and innovation at the top of the business agenda.

We can help you do this.

Would’t i t be great to have a b luepr int for your company’s future?

TIME FOR ABLUE OCEAN STRATEGY?If you go on doing what you are doing,

you will go on getting what you are getting!

In the old days the future was just an extension

of the past. No so, today. It’s all change.

Hype-competition, global competition. Internet,

consumer power, new rules.

There are a seas of opportunities out there.

We can help you create a true Blue Ocean Strategy*,

where you’re out of the red sea far away from the

competition. It feels good.

Get out of the Red Ocean.

Get away from the world of

hype-competition.

Stop going head to head with

the same competition.

*From the book Blue Ocean Strategy

by W.Chan Kim and René Mauborgne

Create your own Blue Ocean.

We can help you create uncontested market

space and make the competition irrelevant.

Value innovation.

We all have to add incredible value

and cut costs.

We can help you realise this.

What makes or breaks you in the new Innovation Economy is whether you’re capable

of continually rethinking and reinventing your company – and your industry – as fast as

the world is changing around you. That’s why creativity has moved to center stage in

business. And why we should be talking.

BECAUSE WHAT NEXT IS WHAT WE ARE ABOUT. IT’S EXCITING TIMES.

GROWTH?

Just add Fresh Creative

Business Thinking...

...and your business will grow

www.what-next.biz

FROM SMALL TO

What will fuel your growth

in the future?

Ask us. What-Next.biz BIG BUSINESS

The LoveMark effect

TradeMark, Brand,

and what next?

The LoveMark.

Turn your brand/service

into a loveMark.

We can do it...

Corporate culture

Unleash the power

of your people.

Get this right and

harness this powerful

source of innovation.

If you’re in an

overcrowded market.

Create a new category

If you you're in an

overcrowded market.

If you are not the leader

in your market. Create a

new category and lead that.

Positioning in the mind

Its not what you are its what

people think you are.

The most powerful concept in

marketing is owning a word

in your customer’s mind.

Focus

The essence of marketing is to

narrow the focus. You become

stronger when you reduce the

scope of your operations.

Core Competences

What has made you successful

in the past and what will fuel

your growth in the future.

A core strategy gives focus,

energies your company and

uniquely positions you against

the competition.

As well laying the foundation

of a strategic architecture for

all future developments.

Consumer to consumer

Your customers hold the power.

Change them from customers

to fans and they will build your

business.

Doing business with friends

Is about creating great

relationships with customers,

employees, dealers and

strategic partners.

In the experiene economy,

relationships become more

important than transactions.

Innovation to the Core

A blue print for transforming

the way your company

innovates.

WE CANSERIOUSLYHELP

www.what-next.biz

WELCOMETOWHAT-NEXT.bizThinking about ‘what next?’ is a difficult

challenge. Most of us are having a hard

enough struggel trying to keep up with

‘what now?’ The message here is that you

can’t stand still in a world that is moving at

the speed of light. As the pace of change

and of business accelerates, the pace at

which you develop forsight about industry

evolution, about incipient trends and about

technologies - and the pace at which you

invent new products, services, strategies

and business models - must accelerate

accordingly. There is no option B.

Welcome to What-Next.biz

www.what-next.biz www.rethinkinggroup.com

RETHINKING GROUP

The great excitement of the future is that we can shape it.

“I don’t skate to where the puck is.

I skate to where the puck is going to be”

Wayne Gretzky

generally regarded as the the greatest hockey player ever

World class business creativity

Willemstraat 1F, 5611 HA Eindhoven, The Netherlands, Tel. +31 (0)40 2433767, info@what-next.biz, www.what-next.biz